2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization
  • 5.0 (5)
  • Entrepreneurship
  • Updated Biweekly

2 Regular Guys... talking decorations, personalization and customization every Friday.

  1. Jun 5

    Print On Demand Without the Chaos

    Print On Demand sounds simple: sell the product, decorate it when ordered, and ship it out. But for apparel decorators, the reality can quickly become messy if there is no system behind it. This week, Terry and Aaron welcome David Conner from STAHLS’ Fulfill Engine to talk about what is actually working in POD for small shops, decorators, and distributors. David has been involved in Print On Demand since 2014 and has seen it evolve from manual setup and storefront headaches into smarter fulfillment workflows. We’ll talk about where POD fits, where shops get into trouble, and how to build focused, profitable programs without chasing chaos. Whether you are already running online stores, thinking about POD, working with team shops, supporting corporate merch, or just wondering if this model belongs in your business, this episode will help you think more clearly about the systems, pricing, products, and customers that make Print On Demand work. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/ltUfN8LTCWE Dad Joke Aaron: I can’t believe someone came into my house and stole all my fruit I am peachless Print On Demand Terry: Welcome to the show. We stopped doing curated bios years ago. We like to learn about people from the horse’s mouth, so to speak. Tell us about you and your journey in the industry to where you are now. Aaron: Start us off with your definition of what print on demand means as it relates to apparel decorators and why our listeners should be paying attention. Terry: From the production side, what are the biggest mistakes shops make when they try to run one-off orders through a workflow built for bulk? Aaron: What kinds of customers or markets are best suited for POD? What would you say the best options/applications are for hats when it comes to full color process art? Terry: What has changed since your early days manually creating SKUs, mockups, and samples? There are so many apparel manufacturers on the market; how does one go about picking the right mfg and apparel? @ramonamckee5367  YES!! Get your creation time paid in advance – you can apply it towards an order – and if they don’t order, your time is paid for! Aaron: Tell us about FulFill Engine, and how our listeners that want more information can connect with you. Does anyone within your network work with printing on metal? When outsourcing through Stahls and dealing with suppliers in the network, what options for ordering are there in addition to connecting your website and using a subdomain? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/u9AqFP6CQqg?si=CSKPLOU5vKQpG_L4 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Nashville, TN – June 19-20, 2026 Friday, Jun 19, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Jun 19, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Jun 20, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

    1h 13m

  2. May 29

    DTF Niche Ideas Part 2: More Markets and More Profit Margin

    Last week, Aaron and Terry opened up the conversation around niche market ideas for DTF printers, and as usually happens with a good 2 Regular Guys topic, they only made it through a handful of the ideas. This week, Erich Campbell jumps in with Terry while Aaron is away at DAX Tampa to keep the conversation going. They’ll pick up where the first show left off and explore more niche market opportunities DTF printers can use to stand out, create clearer offers, and serve specific customers better. From overlooked customer groups to smart ways decorators can use DTF transfers to expand what they already offer, this episode is all about finding focused opportunities instead of trying to be everything to everyone. Whether you print DTF in-house, buy transfers, or use other decoration methods, these ideas will help you think differently about markets, messaging, and profitable growth. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Terry: There’s an island off the coast of Italy with 5 million Sicilians That’s the biggest number I’ve ever heard 5 million-sicilian DTF Niche Ideas Part 2: More Markets Terry: I’ll repeat what Aaron shared before we jumped in last week. DTF is not the niche by itself. DTF is not really a niche anymore. It is a production method. The niche is who you serve with it and what problem you solve for them. Are you helping gyms launch merch drops? Are you helping trades businesses outfit crews quickly? Are you supporting school spirit stores? Are you creating easy reorder programs for small brands? That is where the opportunity gets clearer. So let’s dive into as many ideas as we can get there today. As always with our niche market discussions, we’re not suggesting you pick number 5 and run with it. We’re attempting to stimulate thoughts and ideas about your passions and opportunities Memorial and Celebration of Life Apparel – This needs to be handled with care, but it is a real unmet need. Families often want shirts, blankets, totes, or keepsakes quickly for memorial walks, reunions, celebrations of life, or fundraisers. DTF can reproduce full-color images and meaningful artwork on small quantities. The differentiator is service, compassion, speed, and making the process easy when people are overwhelmed. Rescue, Foster, and Animal Advocacy Merch – Animal rescues, foster networks, breed-specific groups, shelters, and adoption events always need fundraising and awareness. DTF is ideal for colorful, emotional designs with pet photos, breed artwork, slogans, event themes, and small fundraiser runs. The niche could be “fundraising merch for animal rescue groups.”  Youth Sports Parent Sideline Shops – Not just team uniforms. Think parent gear, grandparent gear, sibling shirts, tournament weekend shirts, coach gifts, and end-of-season items. The need is identity and belonging. DTF lets you create fun, full-color designs with names, numbers, mascots, and sport-specific themes without big setup requirements.  Workplace Culture and Internal Team Drops – This could be for dental offices, real estate teams, salons, vet clinics, restaurants, banks, insurance offices, manufacturing teams, and church staff. These groups may not need traditional uniforms, but they do need culture. Think onboarding shirts, anniversary shirts, team-building event apparel, holiday drops, internal campaigns, and customer appreciation items. DTF fits because these orders are often small, seasonal, and design-heavy. Outdoor Micro-Community Merch – Target very specific outdoor groups: disc golf leagues, pickleball clubs, hiking groups, Jeep clubs, kayak groups, fishing tournaments, hunting camps, cycling crews, running clubs, and campground communities. These groups love identity-based apparel and often buy around events, seasons, and trips. DTF allows highly themed, full-color designs with low minimums. The decorator’s edge is understanding the language and culture of the group. Pop-Up Fundraiser Stores for Small Causes – This is for families raising money for medical expenses, youth travel, mission trips, community projects, school trips, nonprofit campaigns, and local emergencies. The need is not just printing. The need is making fundraising simple. DTF works because you can offer limited-time designs, collect orders first, produce after the campaign closes, and avoid inventory. Small Business Grand Opening and Rebrand Kits – New restaurants, coffee shops, boutiques, gyms, barbershops, salons, mobile businesses, and local retailers all need launch apparel. The offer could include staff shirts, owner shirts, soft opening apparel, giveaway tees, tote bags, and first-month promo items. DTF is great because logos are often full-color, quantities are uncertain, and timelines are tight. Faith, Mission, and Community Group Apparel – Church groups, youth ministries, mission trips, Bible study groups, volunteer teams, retreats, and community outreach programs often need apparel with meaning. The buying driver is belonging and shared purpose. DTF supports smaller groups, colorful artwork, trip-specific designs, and quick reorders. This is a good fit for decorators who already serve churches or nonprofits and want to expand beyond basic one-color shirts Personalized Employee Recognition and Milestone Gear – This is for companies that want to celebrate employees without giving another generic mug. Think “five-year club” hoodies, safety milestone shirts, employee of the month apparel, retirement gifts, sales goal celebrations, or project completion shirts. DTF makes it easier to personalize names, dates, departments, inside jokes, and limited-run designs. The niche is helping businesses build appreciation into their culture. The niche is not DTF. DTF is the tool. The niche is the customer group, the unmet need, and the way you package the solution. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/QU-Wn5IL3b0 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

    1h 2m

  3. May 22

    DTF Niche Gold: Finding the Markets Others Are Missing

    DTF printing has opened the door to more opportunities than ever, but trying to serve everyone can quickly turn into a race to the bottom. This week, Terry and Aaron bring back one of their most popular topics, Niche Market Ideas, with a special focus on DTF printing professionals. We’ll talk through real niche opportunities we’ve seen in shops, events, and travels, plus fresh ideas decorators can use to stand out in a crowded market. From customer groups with unmet needs to creative ways to use technology, service, and marketing as your advantage. Whether you print DTF, screen print, embroider, sublimate, or decorate in another way, this conversation will spark ideas for finding better customers, clearer messaging, and more focused opportunities for growth. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/aetc2FOb36s Dad Joke From Regulator Jacque Granquist with Circle G Branding in Wisconsin How was Rome divided up? With Caesars (Scissors) DTF Niche Gold Terry: Opening angle: We’ve done “Niche Market Ideas” shows before because decorators are always looking for new opportunities. But this one is a little different because DTF has lowered the barrier to producing short-run, colorful, customized apparel. That creates opportunity, but it also creates a lot of noise. If everyone can say, “We can print that,” the real question becomes, “Why should they choose you?” Aaron: At the DAX shows this year, including the one I’m heading to in Tampa next week, I have been teaching a class about the myth of “everyone is my customer”. When we think that way, we create a problem: A lot of decorators get into trouble because DTF makes it feel like every job is a good job. Small orders, weird art, last-minute requests, random one-offs, local businesses, Etsy sellers, teams, schools, family reunions, all of it feels possible. But possible does not always mean profitable or strategic. The goal is not to print for everyone. The goal is to become more valuable to the right someone. Terry: With the ideas today, we hope that you are asking yourself this entire show: How do you stand out? A good way to frame this is that standing out usually comes from one or more of five areas: the customer you serve, the technique you are great at, the technology you use, the services you wrap around the product, or the way you market yourself. For DTF shops, the product might be similar from shop to shop, but the niche, service model, turnaround, artwork help, ordering process, or customer experience can be what makes you different. Aaron: So, as we dive in, we want to be very clear: DTF is not the niche by itself. “I offer DTF” is not really a niche anymore. It is a production method. The niche is who you serve with it and what problem you solve for them. Are you helping gyms launch merch drops? Are you helping trades businesses outfit crews quickly? Are you supporting school spirit stores? Are you creating easy reorder programs for small brands? That is where the opportunity gets clearer. So let’s dive into as many ideas as we can get there today. Micro-Brand Launch Kits – This is for creators, local influencers, small apparel brands, podcast hosts, YouTubers, and community personalities who want to test merch without sitting on boxes of inventory. The opportunity is to sell a starter kit: 12 to 24 pieces across a few designs, a size run, and maybe a simple reorder plan. DTF is perfect because it lets them test multiple full-color designs without big setup costs.  Local Service Crew Refresh Programs – Think HVAC, landscaping, plumbing, pest control, mobile detailers, cleaning companies, roofing crews, and food trucks. The unmet need is not really shirts. It is looking credible when their team shows up at a home or business. DTF works well because these companies often need names, logos, sleeve prints, safety colors, hoodies, hats, and quick replacements for new hires. The niche offer could be a “new hire apparel pack” or a “crew refresh subscription.” Event Vendor Booth Merch – Every farmers market, craft fair, comic con, trade show, and local festival has vendors who need branded apparel, display items, tote bags, and sometimes merch to sell. These people often think about their booth table, signage, and product, but forget how they look as a brand. DTF can help them create booth uniforms, small-batch merch, and impulse-buy items without huge inventory risk.  School Club and Small Team Spirit Packs – Instead of going after the whole school, target small groups inside the school: robotics, theater, debate, marching band sections, chess club, volleyball parents, dance squads, esports teams, and senior committees. These groups usually have energy, pride, and deadlines, but not always huge budgets or big order quantities. DTF lets them get colorful, custom designs in smaller batches. Dot-Tone Dan Campbell:  Additional DTF Niche (Production Art service). Be ok with all of the art issues that come with DTF and take on any art cleanup jobs, making using your DTF CO easy peasy for your customer. MOST DTF shops are having major issues with this. Get good at it. Gear your Co toward making ART services a PROFIT center. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/vP9slHQNJ_M OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Tampa, FL – May 29-30, 2026 The Myth of ‘Everyone is My Customer’ – May 29, 2026 – 10:30 a.m. – 11:45 a.m. Bye-Bye Burnout – May 29, 2026, noon – 1:15 p.m. DTF 101: From File to Finished Print (What Actually Matters) – May 30, 2026, 8:30 a.m. – 9:45 a.m. DAX Nashville, TN – June 19-20, 2026 The Myth of ‘Everyone is My Customer’ – Jun 19, 2026, 10:30 a.m. – 11:45 a.m. Bye-Bye Burnout – Jun 19, 2026, noon – 1:15 p.m. DTF 101: From File to Finished Print (What Actually Matters) – Jun 20, 2026, 8:30 a.m. – 9:45 a.m. ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 ASI Show Pavilion at PRINTING United Expo Impressions Dallas, TX – October 22-24, 2026 The PPAI Expo 2027 – January 12-14, 2027 Impressions Long Beach, CA – January 21-23, 2027 APA International Personalization Expo – February 23-26, 2027 All dates and events are subject to change

    1h 1m

  4. May 15

    DTF Done Right: Building a Print Process That Actually Pays

    DTF can be a great opportunity for decorators, but success is not just about buying a printer and hoping the rest works itself out. This week, Terry and Aaron take a practical look at what really goes into a profitable DTF workflow, from artwork and RIP settings to ink, film, powder, curing, pressing, and the support needed when things do not go as planned. This host show will focus on the real-world decisions that help shops reduce waste, avoid costly reprints, improve consistency, and protect their margins. Whether you are already producing DTF transfers or still deciding if it belongs in your shop, this conversation will help you think through the process as a complete system instead of another piece of equipment. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/CqZSsQmFs9k Dad Joke From our good friend James Ortolani… “A pirate walks into a bar wearing a paper towel on his head. The bartender says, “What’s with the paper towel?” The pirate replies, “Arrr… there’s a Bounty on my head.” DTF Done Right Like everything else in life, when it looks like all you have to do is push a button, there’s always more to learn. Artwork/Gang Sheets Gang sheets 20 dpi halftone dots RIP Software If the RIP isn’t dialed in, nothing downstream can fix it Profiles Ink limits White density Printer/Ink Choosing a printer should be based to a large part on support CMYK & W This is for traditional printing Expanded Gamut – Red, Green, Blue & Orange, or Neon colors as well When you need to hit corporate logos or sports team logos Film TPU Thermoplastic Polyurethane Adhesive Powder Polyurethane Resin Measured in microns Safety Powder/Shaker/Dryer Here’s a novel start, does it fit through your doorway? And what is the power requirement? Pressing 7 seconds, peel, 5 seconds more These numbers may vary from film to film Second press with buckram or other coarse fabric The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/nF8TpMLVZJ0 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Chicago, IL – May 15-16, 2026 DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

    1h 14m

  5. May 8

    INKclusivity in Action: Growth, Purpose, and Neurodiverse Employment

    Spectrum Designs Foundation is proving that growth and purpose can go hand in hand. This week on 2 Regular Guys, we’ll be joined by Tim Howe, Chief Operating Officer of Spectrum Designs, to talk about the incredible momentum behind their nonprofit social enterprise and the mission that drives it. From opening a new franchise in Pensacola, Florida, to launching its third East Coast shop in Hackensack, New Jersey, Spectrum Designs continues to expand its impact while creating meaningful employment and training opportunities for neurodiverse individuals. We’ll also talk about their upcoming book, INKclusivity, and what it means to build a business where inclusion is not just a talking point, but a working model for success. Plus, with Spectrum Designs expected to surpass 100 employees and $10 million in sales in 2026, we’ll explore what other shops can learn from their journey, leadership, and commitment to doing business differently. Join us for a conversation about growth, inclusion, social enterprise, and how the decorated apparel industry can create opportunity while building something that truly matters. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/MoCZDcXACLg Dad Joke Terry: Know what happened to the math teacher’s house plants? They grew square roots INKclusivity in Action September 7, 2018 – https://www.2regularguys.com/spectrum-designs-a-non-profit-with-a-high-purpose/ November 15, 2024 – https://www.2regularguys.com/inkclusivity-disability-inclusion/  Aaron: Welcome back to the show, Tim. Can you share the story behind Spectrum Design Foundation and what inspired its founding? Terry: How does Spectrum Design Foundation’s mission to hire adults on the spectrum shape your company culture? What size business in terms of number of employees and sales, are we talking about? Aaron: What unique talents and strengths do adults on the spectrum bring to the garment decorating industry? Terry: As COO, what are the biggest operational challenges in running a socially-driven business like Spectrum Design? Terry: How do you train your management team and your staff to create an inclusive and profitable workplace? Aaron: What advice would you give to other companies interested in hiring adults on the spectrum but unsure where to start? Aaron: And there’s a new book, INKclusivity. (Mentioned) How can our listeners reach out to you and learn more? Check out Spectrum and their mission at https://www.spectrumdesigns.org/ Check out the book upcoming at https://www.inkclusivity.com/ Dean Biscan – Text: Morning Fellas!! Impressive build out Tim. Love to hear about the growth and successes. Tim, do you work the EOS at Spectrum? Tim should read Traction. Pick it up today. I finished Traction (intro book) recently and absolutely love the insight and methods. EXTREMELY helpful for any growing business. @ramonamckee5367 – We want to see that shirt on the wall!! @AMB3Rcreative – So many cool business models in our space. There is a place for anyone & everyone! -JP Who is your favorite footy team Tim? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/7qKTfrVByiU OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Chicago, IL – May 15-16, 2026 DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

    1h 23m

  6. May 1

    Kornit Konnections Recap: What Top Print Shops See Coming Next

    This week on 2 Regular Guys, Aaron takes you inside the recent Kornit Konnections event with exclusive interviews from several large print shops sharing what they’re seeing in the decorated apparel industry right now. From changing customer expectations to new ways shops are creating value, these conversations offer a real-world snapshot of where the market stands today. Aaron also shares his biggest takeaways from the event, trends that could shape the future, and what apparel decorators of every size should be paying attention to now. If you want insight straight from the people doing the work and a practical look at where the industry may be heading next, this is an episode you won’t want to miss. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/aOt7ui715OI Dad Joke Aaron: My wife said quilts are better than duvets. I said you’d better be careful making blanket statements like that. What Top Print Shops See Coming Next Thank Kornit for the invitation and hospitality. Was a beautiful place – Hollywood, FL Impressed by the collaboration – Got to talk to several SuperGamut customers as well – They are solutions providers, not DTF v DTG v Screen etc. Shout out to Justin and Jay from RIP Print. Working on having them on the show soon Draymond John – Shark Tank – Agility. Saying Yes and Figuring it out. Had an awesome idea, but I’ll save that for folks in my free Facebook Group. OSG.link/group Stand Outs Overview: As you heard in the news segment with WIN last week, Kornit Digital just acquired PrintFactory, the workflow and automation platform. This was a theme.  Saw a take from MerchTroop in CA that feels spot on. They said: The industry is quietly shifting from a “who has the biggest press” business to a “who has the tightest system” business. Ten years ago, capacity was the advantage. Today, it’s workflow — how fast a shop can quote, proof, schedule, print, and ship. That was the theme of this event: Agility!  Faster turnarounds, smaller minimums, and more real-time visibility into orders. MerchTropp said in their Facebook post – it means the competition isn’t the embroiderer across town — it’s any decorator who has built a real operating system behind the scenes. One of the main slides in the opening talk from the Kornit CEO – Said Agility is not a nice-to-have, it’s a must-have. This slide also stuck out to me with real-world applications for our listeners: First, discovery has moved to social media. – The slide says 38% of people discover fashion brands through social platforms. That means customers are not waiting to search for brands anymore. Brands are finding them in Instagram feeds, TikTok videos, Facebook posts, and YouTube content. For decorators, this means your customers need branded content, not just branded products. Second, engagement is happening daily. – Around 50% of U.S. consumers use social media every day. That means brands now have an ongoing relationship opportunity. It is no longer about one campaign or one catalog. People are interacting constantly. Shops that help customers stay visible with merch drops, seasonal campaigns, creator programs, or event apparel become more valuable partners. Third, conversion follows online. The slide says successful fashion brands get 30 to 50% of their online sales through these efforts. In other words, attention can quickly translate into revenue when the systems are connected. Someone sees content, gets interested, clicks a link, and buys right away. If you are an apparel decorator, promo distributor, or print shop, you are not just selling shirts anymore. You are helping customers fuel a marketing engine. Fast turn times, small runs, personalization, ecommerce integrations, and trend-responsive production matter more than ever. The strongest companies in our space can no longer live by Terry’s minimum standard – Do Good Work and Deliver on time! Our role is to help our customers generate demand. Also, they had this big poster board where attendees wrote the things keeping them up at night. I think there is a gold mine of information in this that the regulators can take away: First takeaway: You are not alone. Many shop owners think their worries are unique. They are not. Across the industry, people are dealing with the same pressure points. Sometimes knowing that helps reduce stress and creates perspective.  Second takeaway: Focus on what you can control. You cannot control tariffs, politics, or the economy. You can control customer experience, internal systems, training, pricing, communication, and speed of response.  Third takeaway: Uncertainty creates opportunity. When markets feel shaky, customers want trusted partners. Shops that become reliable, proactive, and easy to work with often grow during uncertain times. Fourth takeaway: AI is not the enemy; ignorance is. Several people mentioned AI. The smart move is not fear or blind hype. It is learning practical uses now: quoting, customer service drafts, art ideation, workflow help, and marketing content. Fifth takeaway: Relevance is the real battle. One attendee wrote relevance, and that may be the most important word on the board. If you stay useful to customers, keep solving current problems, and adapt to what matters now, you stay in the game. What struck me most is that nobody wrote embroidery tension, DTF/DTG head clogs, screen making or pretreat settings. They wrote economy, labor, sales, relevance, and uncertainty. That tells us the next level of success in this industry is less about machines and more about leadership. But you look at the education at some of the other shows, and the How To classes are always full, yet the leadership and mindset classes are not. Its why so many shops struggle. The businesses that sleep best in the next few years won’t be the ones with no problems. They’ll be the ones with the best habits for handling them. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/ZRX8t0UA-8I OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Chicago, IL – May 15-16, 2026 DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

    1h 21m

  7. Apr 24

    Sustainable Merch That Sells: Real Takeaways from the Summit

    This week, we welcome back Jay Busselle of Branded Merch Network for a recap of the 2026 Sustainable Merch Summit and a deeper look at what apparel decorators, promo pros, and print shop owners need to know right now. We break down the biggest lessons from the event, what brands are really asking for, and how sustainability is shaping modern marketing conversations. More importantly, we talk about how shops of any size can turn sustainability from a buzzword into a profitable opportunity. From smarter product choices to stronger customer relationships and better storytelling, this episode is packed with practical ideas you can use right away. If you’ve wondered whether sustainability matters to your customers or how to make it work for your business, this conversation is for you. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/OXGK8Lx7zkU Dad Joke Terry: If Farmer A sells potatoes and Farmer B sells corn, What does Farmer C sell? Obviously medicine  Farmer C = Pharmacy Sustainable Merch That Sells Terry: Jay, for any of our listeners who didn’t tune in Wednesday, tell us what the Sustainable Merch Summit was all about. So, hit on some of the big takeaways. Anything that the regulators can take away and use from the conversations? Talk a bit about how sustainability plays in marketing today. Give us a rundown of the sponsors. Where can our listeners go back and see the entire two hour event? And we can’t leave without a “what’s next?” Jay, how can our listeners reach out to you and Branded Merch Network? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/4p-PG5lnJ6w OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Dayton, OH – April 24-25, 2026 DAX Chicago, IL – May 15-16, 2026 DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

    50 min

  8. Apr 17

    Pricing Without Guesswork: Turning What You Do Into What You Charge

    Previously, we talked about what “value” really means in your business. This week, we answer the question everyone is really asking. How do you actually turn that value into pricing that works? If you’ve ever felt unsure about what to charge, worried about raising your prices, or found yourself looking at competitors for answers, you’re not alone. In this episode, we break down why so many businesses undervalue what they offer and how confidence plays a bigger role in pricing than most people realize. We dig into the difference between cost-based and value-based pricing, the warning signs that your pricing might be too low, and how to figure out what your customers are truly willing to pay. You’ll also hear practical ways to communicate your value, so your pricing feels justified, not questioned, and how to raise your prices without losing your best customers. If you’re ready to stop guessing and start pricing with purpose, this conversation will give you the clarity and direction to take the next step. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/DLNbeJGMZro Dad Joke Terry: Someone ripped the 5th month out of my calendar… Terry’s Big Book of Travel Yeah, I’m disMAYed  (May is the 5th month for our podcast listeners… disMAYed) What You Do Into What You Charge Aaron: As we talked about 2 weeks ago, Pricing is one of those things that every shop owner knows matters, but too many are still guessing at. Maybe you’re looking at competitors, maybe you’re adding a little margin on top of your costs, or maybe you’re just hoping the numbers work out in the end. The reality is, if your pricing isn’t built on a clear understanding of your value, it’s always going to feel uncertain, and that uncertainty shows up in your confidence, your customers, and your bottom line. On April 3rd, we talked about what value really means in your business. Today, let’s get Erich in here and talk about how to turn that idea of value into pricing that works for our businesses. Why do so many businesses undervalue what they offer? What role does confidence play in pricing? @CindyKightKing  Every Item you make is a Custom Product!! Hooping can be so different from brand to brand. Example: SanMar makes a Nice invisible zipper opening, but it can take longer to hoop. Caps: Structure vs Non @CindyKightKing  This is just one little piece of the puzzle! @XtraHandz1  Confidence in yourself and the work you produce will help guide you towards the people you need as clients. Why is pricing against competitors often a losing strategy? Adelina Tagaduan Mozayeni, I just quit my job and started focusing on my business full-time! So excited and so scared!!! @dougsobel2571  I work out of my garage, but I spent 10k converting it. epoxy floor installation and mini split AC. @XtraHandz1  It’s good to know the competition you have, but not so good to try to compete against them. Know your costs, overhead, and future growth plans. What are the warning signs that your pricing is too low? @dougsobel2571, if you are quoting and everyone is agreeing and not complaining or you are not losing some jobs, you are probably not charging enough What are the most effective ways to communicate value so price feels justified? How do you raise prices without losing your best customers? @XtraHandz1  Being sincere in what you have to offer to the client, this hits home; they need to believe they are making the correct choice. They will be lifelong clients. What should someone do first if they realize their pricing is wrong today? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/4p-PG5lnJ6w OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Dayton, OH – April 24-25, 2026 DAX Chicago, IL – May 15-16, 2026 DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

    1h 12m
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5
out of 5
5 Ratings

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2 Regular Guys... talking decorations, personalization and customization every Friday.

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