Marketing and the Sales Guy

Jeremy Orritt
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Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

  1. How shopping & rewards platforms can work better.

    APR 27

    How shopping & rewards platforms can work better.

    Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better. Some of the questions we consider are the following: - How does the cashback reward structure typically work? - How do cashback services generate revenue while providing rewards to customers? - How can cashback rewards be integrated with existing customer loyalty program to create a more comprehensive view of customer satisfaction? - What opportunities exist to use cashback data to create more targeted and relevant customer communications? - What are the most effective marketing channels for promoting cashback services to potential users? - What are some of the main criticisms of cashback programs and how would you answer them? To reach out to Otilia do reach out to her via LinkedIn: https://www.linkedin.com/in/otiliachan/

    22 min
  2. Rebranding

    FEB 11

    Rebranding

    On the podcast today I have Claire Weston - Chief Marketing Officer at Coda Claire and I are going to talk today about REBRANDING,, here are some of the questions we consider: What would prompt companies to consider a rebrand?How important is it to do extra work or research to understand your audience before rebranding?While your USP is probably important, how important are other factors such as brand mission, values etc -What kind of analysis do you do of your competitionHow important are outside consultants, agencies etc in the rebranding process?What can you do and not do if budgets and other resources are restricted? If you want to reach out to Claire do reach out viaLinkedIn

    33 min
  3. Startup Marketing

    11/13/2024

    Startup Marketing

    On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are: - What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reaction to economic challenges or a permanent evolution in marketing practices? - If this is a shift …what can big brands learn from the startup approach? - How can big brands ensure innovation without losing sight of their core brand values? - Agility would be one area you might highlight that larger brands could learn from startups but what impact could agile marketing strategies have on the internal culture of large organizations? Both positive and negative? - How do you approach building and maintaining customer relationships as a new brand and given that you have less data or history with a customer are there any learnings that would be relevant for bigger brands. - How important is leadership in driving the transition towards a more agile marketing approach within large organizations? If you want to reach out with XY do connect via LinkedIn: https://www.linkedin.com/in/xymktg/

    34 min
  4. Marketing Challenges 2024 /25

    09/25/2024

    Marketing Challenges 2024 /25

    Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed: What are some of the challenges you and others face when your company transitions to a more digital and data driven business?  One challenge is doing more with less - budgets or human resources - how do you solve that both in the short term and long term? How do you employ the latest technologies into your marketing strategies? And what role does Gen AI play? How do you go about measuring the success of using those technologies? How have you seen b2b event marketing change over the last few years, what are the new approaches? If you want to connect with Lacey do reach out via LinkedIn

    28 min
  5. B2B Marketing & Traditional Businesses

    08/19/2024

    B2B Marketing & Traditional Businesses

    Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for traditional B2B do you agree or disagree? - If you could only use one marketing channel to promote your products or services, what would it be and why? - How important is data in refining targeting and engagement strategies and how might that have changed? - Event marketing has been a major channel for traditional B2B businesses, what changes have you seen in the last few years. If you want to reach out to Cara do connect on LinkedIn: https://www.linkedin.com/in/carawongkx/

    33 min
  6. Conversion Focused Copywriting

    07/18/2024

    Conversion Focused Copywriting

    On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following: - Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods? - What is your approach to adapting messaging throughout different stages of the sales funnel? - What are some of the challenges, and best ways to optimize copy in landing pages for conversions? - How can you improve the quality rather than quantity of leads? - What are the best ways to measure the success of marketing copy? -What role does GenAI play currently in copywriting? How do you use it? If you want to treach out to Naomi to find out more about copywriting do reach out on LinkedIn

    36 min
  7. Social Media Marketing

    01/24/2024

    Social Media Marketing

    This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following: -What are the main differences between B2B and B2C social media marketing?-How do you determine which social media channels to use for a B2B brand versus a B2C brand? - What are some common mistakes that B2B companies make when it comes to social media marketing?- How can B2B companies measure the effectiveness of their social media marketing efforts?- What are some best practices for creating content for B2B social media marketing?- How important is it for B2B companies to engage with their followers on social media, and how can they do so effectively?-How do you balance promoting a B2B brand on social media with providing value to your audience?-How do you stay up-to-date with the latest trends and changes in B2B social media marketing? If you want to connect with Jeremiah see the link below: https://www.linkedin.com/in/jeremiahsu/

    35 min
  8. Marketing and Sustainability

    11/30/2023

    Marketing and Sustainability

    On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following: What is sustainability marketing and why is it important? How can sustainability marketing help attract and retain customers? What are some examples of sustainable marketing initiatives How can the impact of sustainability marketing be measured How can sustainability marketing impact a company's business goals? How can sustainability marketing impact customer behavior? If you want to connect with Laura see the link below: LinkedIn: https://www.linkedin.com/in/laura-k-a5372930/

    30 min
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Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.

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