The Landscaper's Guide to Modern Sales & Marketing

Jack Jostes
  • 5.0 (14)
  • MARKETING
  • UPDATED WEEKLY

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

  1. 3D AGO

    Gold Mining Your Database: How to Turn Old Leads Into New Revenue

    Are you sitting on a goldmine of missed opportunities in your CRM? In this episode, Jack Jostes sits down with Ramblin Jackson’s Director of Client Strategy, Robert Felton, to break down how landscape and snow removal companies can unlock hidden revenue from their existing database. Robert shares his proven “gold mining” strategy—how to revisit old leads, follow up with purpose, and use tools like Lead Wrangler to prioritize the hottest opportunities. You’ll learn why most contractors lose deals to “doing nothing,” how to use engagement data to identify serious buyers, and how consistent follow-up can dramatically increase your close rate without spending more on marketing. You’ll Learn: What “gold mining” your database really means—and how to do itHow to follow up in a way that actually gets responsesWhy your biggest competitor is often “doing nothing”How to identify hot leads using engagement trackingSimple ways to increase revenue from leads you already haveConnect With Today’s Guest: 👤 Connect with Robert Felton: https://www.linkedin.com/in/robert-felton/                🌳 Ramblin Jackson: https://ramblinjackson.com 📸Ramblin Jackson on Instagram: https://www.instagram.com/ramblinjackson/ Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    25 min

  2. MAR 15

    Email Marketing for Landscape Companies: Driving Repeat Business & Cross-Sells | LIVE Webinar – March 26, 10–11 AM MT

    What do you do after you send a proposal… follow up… and never hear back? Most landscape companies simply move on — and spend more money trying to generate new leads. But what if some of that revenue is already sitting inside your database? In this LIVE webinar on Thursday, March 26th from 10:00–11:00 AM Mountain Time, Ramblin Jackson CEO Jack Jostes will show you how landscape companies are using email marketing to generate repeat business, cross-sell services, and turn old leads into new revenue. You’ll learn how strategic email marketing can nurture prospects over time and help you close deals that would otherwise be lost. In this webinar you’ll learn: -How to nurture unclosed estimates for 6–24 months -How to turn “ghosted” proposals into future projects -How to cross-sell maintenance, lawn care, fertilization, pest control, lighting, and enhancements -Subject line strategies that actually get emails opened -How to balance storytelling, selling, and promotions in your email campaigns -Real case studies of landscape companies generating big-ticket sales from email If you already have a database of leads or past customers, you already have opportunity. The question is: Are you using email marketing to unlock it? Register for the LIVE webinar here: https://landscapersguide.com/email-marketing-for-landscape-companies-driving-repeat-business-cross-sells/

    1 min

  3. MAR 13

    Your Timeline Isn't the Problem. Your Follow-Up Is.

    If you’ve ever lost a landscaping sale because a prospect didn’t like your timeline, this episode is for you. Jack Jostes, CEO of Ramblin Jackson, explains why timeline objections usually do not mean the deal is dead. In peak season, reputable landscape companies are often booked weeks or months out, and many prospects are simply frustrated by the buying process, not necessarily rejecting your company. In this solo episode, Jack shares how to stay in the game with better follow-up, a smart mix of automation and personal outreach, and a proven strategy he calls gold mining. He also explains why organized notes, nurture sequences, and consistent follow-up can uncover revenue already hiding in your pipeline, and how Ramblin Jackson’s Lead Wrangler CRM helps landscape companies turn missed opportunities into real sales. You’ll Learn: Why a timeline objection usually is not a true noHow to follow up without discounting or sounding desperateWhat “gold mining” means and how it can uncover hidden revenueWhy automation should support, not replace, personal outreachHow better lead tracking helps you close more work over timeConnect With Jack Jostes: 🌳 Ramblin Jackson: https://ramblinjackson.com/ 👤 Connect with Jack Jostes: https://www.linkedin.com/in/jackjostes/ 📸 Jack Jostes on Instagram: https://www.instagram.com/jackjostes/ 🏢Ramblin Jackson on Instagram: https://www.instagram.com/ramblinjackson/ Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    11 min

  4. MAR 6

    How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad

    In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Sean Azad, Marketing Manager at Rain Bird, live from the Rain Bird Select Contractor Conference in Riviera Maya, Mexico. Sean shares how smart irrigation controllers, integrated valve modules, and remote water management platforms are changing the game for residential and commercial contractors. From EPA WaterSense requirements to AI-powered scheduling and unified control systems, you’ll learn how technology is helping landscape companies save water, reduce labor inefficiencies, and deliver more value to clients. If you sell or install irrigation systems, this episode will open your eyes to what’s possible now—and what’s coming next. You’ll Learn: How smart controllers using ET (evapotranspiration) adjustments can reduce water use by 30%+Why integrated valve modules help prevent costly irrigation failuresHow Rain Bird’s unified IQ platform serves both residential and commercial clientsWhat AI and voice control could mean for the future of irrigationWhy remote water management creates new recurring service opportunitiesConnect With Today’s Guest 🌳 Rain Bird: https://store.rainbird.com/ 📚Rain Bird Learning: https://www.rainbird.com/Learning 👤 Connect with Sean Azad: https://www.linkedin.com/in/sean-azad-705a6b7/ 📸 Rain Bird Facebook: https://www.facebook.com/RainBirdCorp 🏢 Rain Bird LinkedIn: https://www.linkedin.com/company/rainbirdcorp/posts/?feedView=all Get Started With The Landscaper’s Guide 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    33 min

  5. FEB 27

    How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings

    In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with George Egan, President of Egan Landscape Group in Plymouth, Massachusetts. George shares how he grew his company to $10 million in revenue with nearly 100 team members by focusing on daily accountability, real-time job costing, and smart marketing. From implementing a 10-minute all-team daily meeting to building a custom tech stack with Zapier, Aspire, and ClockShark, George breaks down the systems that drive profitability. He also explains how targeted social media marketing and intentional recruiting strategies are helping him attract both “hell yes” customers and top talent. You’ll Learn: How a 10-minute daily team meeting improves culture and performanceWhy real-time job costing is essential to protecting profitHow to use Zapier to connect software and automate reportingHow to define your “hell yes” customer for better marketing resultsA smarter strategy for recruiting landscape employeesConnect With Today’s Guest: 🌳 Egan Landscape Group: https://eganlandscapegroup.com 👤 Connect with George Egan: https://www.linkedin.com/in/georgeegan 📸 https://www.instagram.com/meetgeorgeegan/ 🏢 https://www.instagram.com/eganlandscapegroup  Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    39 min

  6. FEB 20

    How to Grow Your Landscape Business Without Sacrificing Your Marriage

    In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Erika and Justin Mathis of Mathis Landscapes in Glenville, North Carolina. From buying the family business to building a high-end design/build company, the Mathis team shares what it really takes to grow sustainably—without burning out your marriage or your team. They discuss qualifying better clients, talking about budget earlier, investing in marketing for the first time, and why transparency builds trust. You’ll also hear how they’re learning to protect their relationship while working together, plus leadership insights from NALP Elevate that are shaping their next chapter of growth. You’ll Learn: Why publishing pricing ranges can help you qualify better leadsHow to talk about budget earlier without scaring prospects awayPractical ways to protect your marriage while running a business togetherThe importance of gratitude and leadership culture in scalingWhy hiring a coach can accelerate growth and reduce stressConnect With Today’s Guest: 🌳 Mathis Landscapes: https://www.mathislandscapes.com/ 🏢 mathislandscapes Get Started With The Landscaper’s Guide: 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    21 min

  7. FEB 13

    Did ChatGPT Eat Google’s Lunch?

    Has AI changed how homeowners and commercial property managers find landscape companies? In this solo episode, Jack Jostes shares a real story from his own home renovation disaster — a leaking dishwasher, asbestos discovery, insurance requirements, and two wildly different proposals. Instead of guessing which contractor to hire, Jack used ChatGPT to compare bids and generate smart follow-up questions. What happened next reveals exactly how customers are researching and buying in 2026. You’ll hear what the data actually says about Google vs. AI search, what’s changed inside search results pages, and where landscape companies should focus their marketing this year to keep attracting high-value customers. You’ll Learn: How homeowners are using AI to compare contractor proposalsWhether AI is actually replacing Google searchWhat AI Overviews mean for your website trafficWhy fewer people are clicking search results — and what to do about itWhere landscape companies should focus their marketing in 2026 Connect With Jack Jostes 🌳 Ramblin Jackson: https://ramblinjackson.com 👤 Connect with Jack on LinkedIn: https://www.linkedin.com/in/jackjostes/ 📸 Instagram: https://www.instagram.com/jackjostes/ Get Started With The Landscaper’s Guide 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events Schedule a 15-Minute Marketing Brainstorm at https://landscapersguide.com/brainstorm

    8 min

  8. FEB 6

    How to Get More Google Reviews, Handle Negative Feedback, and Respond to Every Review

    In this live Q&A session, Jack Jostes answers real-world questions from landscape business owners, straight from the stage. The conversation focuses on one of the most common challenges contractors face: getting consistent Google reviews, especially from maintenance clients, without feeling awkward or pushy. You’ll hear practical guidance on handling negative reviews the right way, whether employees should leave reviews, and how to use review feedback to build trust with future customers. If you want a clearer, more confident approach to reviews and reputation, this episode delivers tactical advice you can use immediately. You’ll Learn How to ask maintenance clients for Google reviews without hurting the relationshipWhy responding to every review builds trust and improves conversionsWhen negative reviews actually help your marketing instead of hurting itWhere employee reviews belong and where they do notConnect With Jack Jostes 🌳 Ramblin Jackson: https://ramblinjackson.com/ 👤 Connect with Jack Jostes: https://www.linkedin.com/in/jackjostes/ 📸 https://www.instagram.com/jackjostes/ 🏢 https://www.instagram.com/ramblinjackson/ Get Started With The Landscaper’s Guide 🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/ 🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events: https://landscapersguide.com/events

    14 min
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5
out of 5
14 Ratings

About

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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