Growthtale - Random Digital Marketing Tales

Eleni Kolliga
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  • Marketing

You are probably wondering "Why should I listen to this lady?" Well, I'll give you some reasons... When I started practicing digital marketing, I thought that every brand has a story to tell. A story that can be a fairy tale with the right resources and lead the company to grow. Thus the name of Growthtale = Growth + Tale. In this channel, I am going to share with you some tips and random stories from my work & personal experience. Hear me 1/week.

Episodes

  1. 06/27/2021

    The Future of Product-Led Storytelling with Clair Byrd

    Guest Speaker: Clair Byrd Clair Byrd is a partner and Head of Marketing at Wing Venture Capital, responsible for all internal marketing programs, as well as working side by side with Wing companies on marketing and growth initiatives. Wing leads Seed and Series A financings in transformative enterprise technology companies. Prior to Wing, Clair led Solutions Marketing at Twilio, an iconic company in the process of radically shifting the way we think about communications, software applications, and how modern enterprises engage customers. Previously, she led marketing at the product design platform InVision, where she and the team grew their install base into the millions and established them as a “household name” in the design space. In this episode, we have an AWESOME talk about #storytelling and why it should be at the heart of every brand. We discussed the following topics: 1. What is Product-Led Storytelling, and why is it important for any business, 2. What are some strategic steps that businesses should follow when they want to market their product using the art of storytelling, 3.  How product-led storytelling fits into the different marketing funnels and the different touchpoints of the customers’ journey, 4. Are any specific skills someone needs to have to create successful storytelling for a brand, 5 Trends & innovations in storytelling, 7. How easy it is to be ethical in digital marketing and, most specifically, in storytelling development.  You can find Clair via email at clair@wing.vc Websites: https://www.wing.vc

    The Future of Product-Led Storytelling with Clair Byrd

  2. 02/04/2021

    How Neuroscience Can Empower Marketing with Louisa Dunbar

    Guest Speaker: Louisa Dunbar Louisa is the founder of a web design agency called OrangeGrove. She has been involved in the webby world ever since leaving university! Design and psychology are her biggest passions! She is figuring out what makes people tick (and click) and do the things they do. I have been following her on LinkedIn and everything she shares is truly valuable. In this episode, we have an AMAZING talk about neuroscience and how it can influence marketing. We discussed the following topics: 1. What is neuromarketing, 2. Basic principles of neuromarketing that someone can apply to retain existing customers, as well as to acquire new ones, 3.  How easy it is to use neuromarketing, 4. What skills someone should have to use neuromarketing theories, 5.  How neuroscience, fits into the different stages of the marketing funnel, 6. Trends & innovations in neuromarketing, 7. How easy it is to be ethical in digital marketing and most specifically in neuromarketing.  You can find Louisa via email at louisa@orangegrovedesigns.co.uk Websites: orangegrovedesigns.co.uk/ orangegrovelabs.co.uk/

    How Neuroscience Can Empower Marketing with Louisa Dunbar

  3. 05/20/2020

    Events & Conferences in the Post-Covid Era

    Guest Speaker: Anna Papadopoulou In this episode, we have a super insightful conversation with Anna (Community & Events Manager at TechSaloniki), trying to predict the future of the event management sector. Questions arose in this episode: Go virtually, postpone, or cancel?Will the lack of networking affect how businesses communicate?Are hybrid events the new normal?How can virtual events be more interactive?How the events industry will recover from this pandemic?

    Events & Conferences in the Post-Covid Era

  4. 05/04/2020

    How to use TikTok for Business: Is this the end of Instagram Stories?

    In this episode, I will guide you through TikTok and we will discuss how important it can be for your business and your social media marketing mix. Then I will analyze ten (10) tips on how to use and optimize TikTok for your brand. Enjoy 😉

  5. 04/17/2020

    Coronavirus and the impact on the Travel Industry: Key takeaways for Hoteliers

    Guest Speaker: Maria Kechagia In this episode, we have a short, insightful conversation with Maria (Digital Marketing Professional specializing in the travel industry & Digital Marketing Instructor), sharing with us some key takeaways for hoteliers. We discuss about the "new" consumer behavior regarding the post-covid era and how this will affect the tourism industry. Finally, we propose some ideas for hoteliers on how to revise their marketing and communication strategies. List of the companies/ apps mentioned in this episode: TravelPerk (an end-to-end business travel platform)  GetYourGuide (experiences marketplace and online booking engine)  #greecefromhome (an initiative of the Hellenic Ministry of Tourism, in cooperation with the Greek National Tourism Organization and Marketing Greece, providing online meaningful content from Greece to everyone, all over the world, during Covid-19 crisis)

    Coronavirus and the impact on the Travel Industry: Key takeaways for Hoteliers

  6. 04/02/2020

    Coronavirus Lockdown: A day in the life of a marketer

    Guest Speaker: Sophia Tachmazidou In this episode, we have a friendly conversation with Sophia (Partner Engagement Executive at interworks.cloud), sharing with us tips and tools she is using to manage work from home. Moreover, we discuss how easy or difficult it can be for marketers to stay productive and creative during coronavirus lockdown. We will share with you what is helping us while working from home. Me, as a freelance marketer and Sophia, as a corporate marketer! List of the tools/ books/ apps mentioned in this episode: If you are listening from Greece, Cyprus or Malta make sure to check out interworks.cloud's cloud solutions for your business! Microsoft 365, Microsoft Teams, Microsoft To-Do List App, Microsoft Sharepoint, Jira (PM), Trello (PM), Asana (PM), Everhour (Time Tracking), Duolingo (Personalized Education), Headway (The Best Books In 15'), Book "LEAN IN" - Sheryl Sandberg, Book "Radical Candor" - Kim Scott.

    Coronavirus Lockdown: A day in the life of a marketer

  7. 03/20/2020

    How to manage Coronavirus (COVID-19) crisis through Social Media for SMEs

    👋 Hello everyone, I hope you are all safe at home and healthy. Before you start hearing this podcast, I want to clarify a few things: This podcast is not about analyzing Coronavirus itself. There are experts in the medical field that can do this better. More reliable sources right now can be the World Health Organization, Centers for Disease Control and Prevention, or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation.I wasn't very confident about this topic, but friends, colleagues, and clients urged me to do. No one knows what's the best thing to do right now in business, but considering public health and human life, I am pretty sure that we will make the best decisions. As an academic professional too, I have done my research on topics like social media learning behavior, social media crisis, and consumer panic with a sociological perspective. I will start with a brief literature review and continue to practical tips and guidelines. My goal for this podcast is to inform everyone that owns or manages a business (either online or offline) how they can handle this crisis.

  • 7 Episodes

About

You are probably wondering "Why should I listen to this lady?" Well, I'll give you some reasons... When I started practicing digital marketing, I thought that every brand has a story to tell. A story that can be a fairy tale with the right resources and lead the company to grow. Thus the name of Growthtale = Growth + Tale. In this channel, I am going to share with you some tips and random stories from my work & personal experience. Hear me 1/week.

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