The Capitalize Your Best Podcast

John Gordon Duncan
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  • Self-Improvement
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Formerly the "This is Gonna Hurt" Podcast, the Capitalize Your Best Podcast helps you capitalize on what you do best to grow your revenue and live the life you want. We cover a variety of topics, but our emphasis is on business and lifestyle design. Hosted by Gordon Duncan of Capitalize Marketing and Consulting, the Capitalize Your Best Podcast focuses on best practices so you can meet your goals & the goals of others you serve. Learn more about Gordon and Capitalize Marketing and Consulting at www.capitalizeyourbest.com Old episodes "This is Gonna Hurt" are still on most other platforms.

  1. 3d ago

    3 Ways to Capitalize On What You Do Best This Summer - Episode 623

    Thanks for watching and listening Gordon hosted an episode of the Capitalize Your Best podcast, discussing the summer accelerator program at Capitalize Marketing and explaining the core concept of "capitalizing on what you do best." He described himself as a "faith-informed transition guide" and emphasized the importance of being ruthless in focusing on one's primary skills and talents. Gordon outlined three key strategies for capitalizing on one's best abilities: identifying and focusing on what one does best, building systems around that strength, and creating unassailable discipline to avoid dilution. He encouraged listeners to join the Summer Accelerator program, which helps people set and achieve goals in mind, body, and money through daily videos, weekly coaching, and one-on-one strategy sessions.

    7 min

  2. Jul 1

    3 Areas of Focus to Grow Your Business in the Second Half of 2026 - Episode 87

    Thanks for watching and listening! Gordon welcomed listeners to the Capitalize Your Best podcast and announced it's July 1st, marking the second half of 2026. He encouraged focusing on personal growth in three key areas: mind, body, and money, with specific goals to be set for each. For the mind, Gordon suggested reading books that help business growth, for the body he recommended setting a challenging fitness goal like marathon training, and for money he advised setting clear revenue or savings targets. Gordon promoted his Capitalize Summer Accelerator program, offering 31 days of guidance on these three goals for $297, with a discounted rate of $97 for previous clients.

    6 min

  3. Jun 24

    Grow Your Business By Gamifying The Process - Episode 86

    Thanks for watching and listening! In this episode, I share about our Capitalize Summer Accelerator and how I'm going to use it to gamify our growth...and you can too!

    3 min

  4. Jun 17

    The Three Loves Foundation for Life and Business - Episode 72

    Thanks for watching and listening! Gordon welcomed listeners to the Capitalize Your Best podcast and discussed his three-part framework for business success based on Jesus's teaching in Matthew 22 about loving God, neighbor, and self. He explained how each component applies to business: loving God with heart, soul, and mind creates spiritual discipline and honor in business operations; loving neighbors through serving clients builds loyalty and reputation; and loving oneself properly enables better service to others. Gordon emphasized that all three elements are necessary for balanced business growth, comparing the interconnected nature to a three-legged stool where removing any leg would cause failure. He concluded by inviting listeners to join the Capitalize Your Best online community, which offers weekly coaching calls, book clubs, and various courses, with a 7-day free trial available.

    10 min

  5. Jun 10

    The Rewards of Risk Taking In Your Business - Episode 84

    Thanks for watching and listening! Gordon shared his experience of holding his first Capitalize Your Wellness Mindful Movement Workshop, which combined guided movements, affirmations, and binaural beats to help participants relax and focus. The workshop attracted both clients of Capitalize Marketing and local community members, marking Gordon's first time leading such an event despite it being a new venture for him. Business Risk and Growth Insights Gordon shared insights from his Capitalize Your Wellness workshop experience, emphasizing that taking business risks leads to skill development, reaching new clients, and differentiating from competitors. He explained that while repetition improves existing skills, taking risks is essential for business growth and developing new capabilities. Gordon used his experience publishing the Capitalize Your Best Daily Reader as an example of how a calculated risk helped separate his business from competitors and attract new clients. Capitalizing on New Business Opportunities Gordon encouraged attendees to take risks and fully commit to developing new skills and reaching new clients to differentiate themselves from competitors. He promoted joining the Capitalize Your Best online community, which offers daily coaching, weekly calls, book club accountability groups, courses, and monthly seminars. Gordon mentioned that a 7-day free trial is available, followed by a monthly fee of $29, describing it as a worthwhile investment.

    9 min

  6. Jun 3

    The Power of Pivoting For Growth With Pam Kuper - Episode 83

    Thanks for listening and watching! In this episode, Gordon welcomes back real estate investor Pam Kuper. Pam shares her insights into pivoting, such as... How pivoting in her physical fitness influenced every aspect of her life. How pivoting in business is about overcoming setbacks. And she also shared valuable tips on navigating relationship pivots. Give this one a listen, and let us know what you think!

    34 min

  7. May 27

    If I Were Your Coach - Episode 82

    Thanks for watching and listening! Gordon shared his experience about the value of listening to mentors and coaches, noting that when he ignored their advice, he made mistakes. He then presented himself as a coach offering advice on marketing, emphasizing the importance of clearly communicating what makes a product or service unique. Gordon explained that capitalizing on these distinctions helps attract specific target audiences who need the particular expertise offered.

    6 min

  8. May 20

    You Vs The System - Episode 81

    Thanks for watching and listening! Gordon discussed two approaches for business change: taking personal responsibility ("it's up to me") versus waiting for system changes. He explained that the personal approach leads to faster results, direct control, and proactive action, while the system approach results in slower progress and dependency on others' decisions. Gordon encouraged attendees to take control of their business growth and mentioned an 11 AM Thursday coaching call available within the Capitalize Your Best online community, which offers free access for seven days followed by a monthly fee of $29.

    5 min
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About

Formerly the "This is Gonna Hurt" Podcast, the Capitalize Your Best Podcast helps you capitalize on what you do best to grow your revenue and live the life you want. We cover a variety of topics, but our emphasis is on business and lifestyle design. Hosted by Gordon Duncan of Capitalize Marketing and Consulting, the Capitalize Your Best Podcast focuses on best practices so you can meet your goals & the goals of others you serve. Learn more about Gordon and Capitalize Marketing and Consulting at www.capitalizeyourbest.com Old episodes "This is Gonna Hurt" are still on most other platforms.

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