BritCham Singapore

British Chamber of Commerce SG

The official podcast from the British Chamber of Commerce Singapore. Featuring interviews with key business, sport and lifestyle leaders in Singapore and the UK, topical conversations and in-depth content. Don't forget to subscribe, share and leave us a review. Find out more at the official website https://www.britcham.org.sg/podcasts or subscribe to the weekly eNewsletter at https://britcham.org.sg/newsletter. We love hearing from our listeners! You can contact us at social@britcham.org.sg.

  1. Ep. 193: In Conversation with Ben Richardson, CEO, Sulnox

    DEC 10

    Ep. 193: In Conversation with Ben Richardson, CEO, Sulnox

    In this episode, BritCham Singapore’s Head of Trade Services, Louise Beazor, sits down with Ben Richardson, CEO of Sulnox, for a deep dive into green technology, decarbonisation, and the practical challenges of reducing emissions in traditional industries such as shipping, logistics, and power generation. Drawing from his background in palaeo-climatology and investment banking, Ben unpacks how Sulnox’s patented fuel conditioning technology improves combustion across liquid hydrocarbons—including diesel, marine fuels, and emerging biofuels—reducing fuel consumption, greenhouse gas emissions, and harmful particulate matter without requiring capital-intensive upgrades. The conversation explores how scalable, low-barrier solutions can accelerate the energy transition, the role of innovation in stabilising biofuels and future aviation fuels, and why Singapore serves as a strategic hub for Southeast Asia expansion. Ben also shares his journey from studying climate change through geological history to leading a green tech company driving tangible sustainability impact globally. Other key themes include the challenges of introducing new technologies in conservative industries, the regulatory and market drivers for adoption, and how businesses can make immediate environmental and operational gains through practical solutions. 🎧 Tune in for insights on the intersection of green technology, energy efficiency, and leadership in sustainability, and learn how Sulnox is shaping the future of emissions reduction in Asia and beyond.

    28 min
  2. Ep. 190: In Conversation with Sir Martin Sorrell, Founder of S4 Capital PLC

    OCT 22

    Ep. 190: In Conversation with Sir Martin Sorrell, Founder of S4 Capital PLC

    What does it take to build a global PR and advertising empire in the age of AI? In this special episode of the BritCham Podcast, Co-Chair of the Marketing & Communications Committee Andrew Clark sits down with Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital and the visionary who built WPP into the world's largest advertising and marketing services company over 33 years. From his unique vantage point spanning Western and Asian markets, Sir Martin shares why Singapore continues to be a beacon for global business, what the UK can learn from the city-state's economic model, and how he's reimagining advertising for the digital age with S4 Capital - a purely digital agency built for millennial-driven and global brands. The conversation explores the seismic shifts reshaping the industry: the turbulent year for content and media, how AI is transforming marketing across five critical areas, and whether we should be excited or concerned about platforms like Meta automating creative and optimisation. Sir Martin also reflects on the cultural differences between doing business in the West versus Asia, what ROI really means for brands expanding into the region, and his advice for the next generation of creatives and entrepreneurs navigating this rapidly evolving landscape. 🎧 Tune in for candid insights from one of the world's most influential business leaders on leadership, innovation, and the future of advertising and marketing.

    56 min

About

The official podcast from the British Chamber of Commerce Singapore. Featuring interviews with key business, sport and lifestyle leaders in Singapore and the UK, topical conversations and in-depth content. Don't forget to subscribe, share and leave us a review. Find out more at the official website https://www.britcham.org.sg/podcasts or subscribe to the weekly eNewsletter at https://britcham.org.sg/newsletter. We love hearing from our listeners! You can contact us at social@britcham.org.sg.