16 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rookie Nicole Michaelis

    • Design
    • 5.0 • 1 Rating

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    Why you need to pay attention to localization

    Why you need to pay attention to localization

    Episode 16: Why you need to pay attention to localization

    Join me and my guest Hristina Racheva (Google, Skyscanner) in a conversation about the importance of lozalization and why it can make or break your user experience. Most companies hire specialized writers only for their master language (usually, English) and foreign-speaking markets can suffer from bad translations, even damaging a brand's reputation. But localization is more than just translations. 

    Learning outcomes:


    What is localization?
    Why localization is more than just translations
    How you can support localization as a writer
    The opportunities of hiring a localization manager

    ...and more!



    Connect with me:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    Connect with my guest:

    Linkedin: https://www.linkedin.com/in/hristinaracheva/

    Tools mentioned:

    https://www.hofstede-insights.com/country-comparison/

    • 31 min
    7 common UX Writing issues

    7 common UX Writing issues

    Episode 15: 7 common UX Writing issues

    In this episode, I take you through some of the most common UX Writing issues and how you can approach them - from writing error messages and designing onboarding to choosing your casing and punctuation. Spoiler alert: consistency always wins!

    Learning outcomes:


    Quick fixes for UX Writing
    Why details matter
    When to bring a designer into the picture
    Writing buttons
    Writing error messages
    Why you don't need to name everything
    Designing onboarding

    Connect with the host:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    • 22 min
    What is technical writing?

    What is technical writing?

    Episode 14: What is technical writing?

    In today's episode, I discuss all things technical writing with my guest James McKie (iZettle/Paypal). James has been a technical writer both in-house and independently for 20+ years and shares everything you need to know about technical writing and how it's different from other writing disciplines.

    Learning outcomes:


    What is technical writing?
    How much tech is in technical writing?
    How does the day2day of a technical writer look like?
    Tips to get started with technical writing

    Connect with the host:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    Connect with the guest:

    https://www.linkedin.com/in/jamesrmckie/

    • 29 min
    How to get published

    How to get published

    Episode 13: How to get published

    I published my first poetry collection with an indie publisher last December and it was everything but smooth. After a chaotic couple of months, my book was made available but I wish I'd done a lot of things differently. Learn from my mistakes.

    Learning outcomes:


    Publisher red flags
    How to choose a publisher
    Finding an agent
    When and why you should consider self-publishing

    Connect with the host:

    BUY MY BOOK: https://www.amazon.de/Nobody-Cares-But-You-growing/dp/1948333120

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    • 25 min
    Is your copy any good? Measuring content and copy

    Is your copy any good? Measuring content and copy

    Episode 12: Is your copy any good? Measuring content and copy

    Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact.

    Learning outcomes:


    Why measure content/copy?
    How to set KPIs
    Why making friends with Customer Success Teams is important
    A/B testing content and copy
    Ensuring you draw the right conclusions 

    Connect with the host:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    • 25 min
    Content for Growth - Generating leads with content

    Content for Growth - Generating leads with content

    Episode 11: Content for Growth - Generating leads with content

    For most companies, content efforts serve only one purpose: lead generation. But it can be tough to create content that generates leads. You have to align with other marketing initiatives and teams while still being mindful of putting out good content and not alienating your audience. Is there even such a thing as content for growth? There is! And today's guest, Michael Perna, shares plenty of actionable insights from his career working in growth. 

    Learning outcomes:


    What is growth marketing?
    How does content marketing fit into it?
    Examples of really good lead generation content

    Connect with the host:

    Website: nicoletells.com

    Linkedin: https://www.linkedin.com/in/nicoletells/

    Connect with the guest:

    Linkedin: https://www.linkedin.com/in/michaelcp/

    Michael's new project: https://www.instagram.com/leksplay/

    • 36 min

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