UXDA | Financial UX Design Podcast UXDA | Financial UX Design

It is April 2022 and UXDA just turned 7! 

This year, fulfilling a dream our Co-Founder Linda has had many years, we decided to put our soul into a song. 

Our UXDA Anthem. Enjoy! 💜

How would you react if your FI spent half a million and 2 years developing a new app but after launching it, the customer satisfaction decreased?  7 non-obvious factors can either lead you to a digital breakthrough OR completely sabotage it. 
Find out:
 What are the reasons why UX/CX efforts so often fail?How to identify and avoid these blindspots in time to protect the success of expensive, large-scale digitization projects? What’s the best way to bridge the gap between your financial brand and customer expectations?How to reach a digital banking beakthrough by implementing the right approach at seven levels of your business - culture, feedback, execution, design, value, brand promise, emotions.Read the full article at UXDA's blog.

The pandemic created a monumental shift from physical to digital by accelerating the natural progress many times over. People have adopted new behaviors that will become habit-forming. Just being digitally developed is not enough to ensure the existence of any financial company.

Extreme customer-centricity is becoming a MUST to adapt to the post-pandemic world. 10 digital banking customer experience trends will help you to define the right strategy for the post-pandemic 2021 and beyond.

Read the full article at UXDA's blog. 

In times of global uncertainty, the key factor for choosing one brand over another is whether it cares about its customers. Emotional connection is what differentiates successful and loved financial brands from average companies. This connection is created by integrating UX, empathy and the Experience mindset into the DNA of the financial business. It consists of 5 actionable insights you can incorporate right away, 100% remotely, and without huge resources to become a loved brand:
Adopt the Experience mindset;Use empathy to explore the Customer context;Embrace a Disruptive culture; Ensure a rapid digitalization with the Financial UX formula;Establish an emotional connection with the customers.This is the audio recording of UXDA's keynote at the New England Financial Marketing Association fall conference. 

The COVID-19 crisis fast-forwarded the finance industry several years ahead. In just a few days, a great digital customer experience became the main differentiator between demanded financial products and failures.

Companies that overcame the crisis successfully were the ones that digitalized quickly and focused all their efforts on creating a user experience that would serve their customers in these harsh times. All of this was accomplished remotely for the most part, due to the strict gathering restrictions.

Read the full article on UXDA's blog.

Customer centricity is the bridge that bonds financial brands with their customers. Never before has it been so important to ensure a truly caring relationship between financial institutions and people consuming their digital products. 
In a way, the digital channels are replacing PR and marketing, becoming the new face of the financial brands. What does it take to create a banking app that bonds clients and financial institutions? And, how does user experience in digital banking determine whether there will be a long-lasting relationship between financial brands and their customers?

In this financial UX podcast episode, we sat down with UX strategist Alex Kreger to find out answers to the most asked questions about the user experience in banking and other financial services.