Uncommon Real Estate

Chris Craddock

Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!

  1. 3d ago

    Feeling the Squeeze? Here's How Uncommon Agents Keep Winning [REWIND]

    The last few years have tested just about everyone. We've lived through inflation, affordability challenges, stubborn interest rates, industry disruption, AI changing the way we work, corporate layoffs, and a real estate market that has forced agents and investors to fight harder for every opportunity. It's been easy to sit on the sidelines waiting for things to "get back to normal." This throwback conversation with serial entrepreneur Cami Noble is a reminder that waiting has never been a winning strategy. If you've been feeling discouraged, distracted, or stuck, consider this your cold plunge wake-up call to be uncommon. What You'll Learn in This Episode: Why action—not perfect timing—is the greatest competitive advantageHow the entrepreneurs who win during difficult markets think differentlyThe daily habits that create momentum when business feels slowWhy relationships will always outperform algorithms and market conditionsHow to replace fear, hesitation, and overthinking with disciplined executionPractical ways to generate opportunities, even when transactions are downWhy your next breakthrough could be one conversation awayConnect with Chris Craddock: Instagram: @craddrockFacebook: Chris CraddockInterested in coaching? DM Chris on InstagramConnect with Cami Noble: Email: cami.noble@thereduxgroup.com Phone: (571) 643-2459RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

  2. Jul 6

    If I Started Real Estate Over Today, I'd Do These 6 Things NOW

    If Chris could go back and start his real estate career from scratch, what would he do differently? In this episode, Chris shares the biggest lessons he's learned after years of building a high-performing real estate business. From mastering the fundamentals to avoiding the mistakes that keep agents stuck, this episode is packed with practical advice you can implement immediately. Whether you're a brand-new agent or looking to level up your business, these timeless principles will help you create more consistency, more opportunities, and more income. In This Episode, You'll Learn: Why simplicity beats complexity every timeThe dangerous mistake agents make after finding successWhy prospecting is still the highest ROI activity in real estateHow surrounding yourself with top performers accelerates your growthWhy investing in yourself pays the highest returnsThe difference between an activity problem and a skill problemThe daily habit that can completely transform your businessKey Takeaways 1. Simplicity wins. 2. Never stop doing what's working. 3. Prospecting solves almost everything. 4. Proximity creates opportunity. 5. Invest in your own growth. 6. Know whether you have an activity problem or a skill problem. Memorable Quote "Every single day, have at least five conversations with people that last two minutes or longer about real estate. If you really want to crush it, make it ten." Commit to one simple habit: Have at least five meaningful real estate conversations every day, five days a week, for the next 90 days. Track your progress, stay consistent, and let the compound effect work in your favor. If you do that and still aren't seeing momentum, Chris wants to hear from you. RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Real Estate Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant real estate leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.  HIT ME UP:  Facebook -https://www.facebook.com/ChrisCraddockBusiness/ Instagram -https://www.instagram.com/craddrock/

  3. Jun 23

    Wealth, Freedom, and Why More Isn't Always Better (REWIND)

    Josh worked for  returns to the Uncommon Real Estate Podcast to share lessons from building a business that creates freedom, wealth, and long-term success. In this episode, Chris and Josh discuss what it takes to build a real estate business that can thrive without your constant involvement, the power of systems and leadership, and why so many entrepreneurs struggle because they keep "moving the goalposts." Josh also shares insights on wealth creation, agent training, and designing a life that doesn't require endless hustle. In This Episode:  Building a business that doesn't depend on you  The I-We-They model for leadership and delegation  Creating repeatable systems that scale  Why most agents quit too soon  Coaching and training for long-term success  Wealth building through real estate  Avoiding burnout while growing your business  The importance of defining what "enough" looks like  Why FREEDOM—not production—is the ultimate goalResources Mentioned: The Millionaire Real Estate Agent by Gary KellerConnect with Josh Stern: Email: josh@sternteam.comWebsite: www.sternteam.comConnect with Chris: Instagram: @craddrockFacebook: Chris Craddock BusinessRESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

  4. Jun 15

    Why Most Real Estate Agents Never Change

    Most agents say they want to grow, but very few make the changes necessary to reach the next level. In this solo episode, Chris unpacks why change is so difficult and shares the three key ingredients that create lasting transformation in business and life: education, accountability, and tribe.  Through stories from his own journey in real estate, coaching, fitness, and leadership, Chris explains why your environment matters more than your intentions—and how getting around the right people can completely change your trajectory. In This Episode:  Why most people want change but struggle to sustain it  The hidden reason motivation alone never works  How continuous education creates growth opportunities  Why accountability accelerates results and eliminates excuses  The role coaching played in Chris's business transformation  How identity and community influence performanceHit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

  5. Jun 8

    What I Learned Spending Time With Tony Robbins (REWIND)

    In this episode of Uncommon Real Estate, Chris shares some of his biggest takeaways from his experience with Tony Robbins. From leadership and investing to mindset, fear, gratitude, and personal responsibility, Chris breaks down the lessons that challenged his thinking and reinforced what it takes to build lasting wealth. Success isn't about having perfect timing or perfect conditions. It's about developing the mindset to anticipate opportunities, take action despite fear, and consistently invest in your future. The people who build extraordinary businesses and lives aren't necessarily smarter—they simply learn to think differently and act decisively when others hesitate. Whether you're a real estate agent, investor, entrepreneur, or someone looking to level up in life, this episode is packed with practical insights and timeless wisdom you can apply immediately. In This Episode, You'll Learn:  Why "leaders anticipate, losers react"  The importance of monthly recurring revenue (MRR) in building wealth  How successful investors navigate uncertain markets  Why time in the market beats timing the market  The powerful mindset lesson behind the "monkey and the apple" story  How fear and rejection keep people from reaching their potential  What Tony Robbins taught Chris about leadership, growth, and opportunity Hit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

  6. Jun 1

    Why Sellers are Choosing Our Buyers Over Higher Offers

    Most real estate agents assume the highest offer always wins. But Chris has learned that price is only part of the equation. In this solo episode of the Uncommon Real Estate Podcast, Chris breaks down the negotiation strategies that consistently help his buyers win even when someone else is willing to pay more.  From creating certainty for sellers to leveraging stronger terms, lender relationships, and strategic offer deadlines, you'll learn the practical tactics that separate winning agents from everyone else. In This Episode, You'll Learn:  Why the highest offer doesn't always win  How to use BATNA (Best Alternative to a Negotiated Agreement) in negotiations  Why certainty is one of the most valuable assets in any real estate transaction  The role lender communication plays in winning competitive offers  The importance of reputation and likability in long-term success  How to make your offer "easy to say yes to"  Simple systems every buyer's agent should implement immediately Resources Mentioned Never Split the Difference by Chris Voss Getting to Yes by Roger Fisher and William Ury How to Win Friends and Influence People by Dale Carnegie Influence by Robert CialdiniHit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

  7. May 25

    Negotiation Tactics Every Listing Agent Should Know

    What separates average listing agents from elite negotiators? In this episode, Chris Craddock breaks down the negotiation tactics every listing agent should know to help sellers maximize leverage, create competition, and avoid leaving money on the table. Chris shares why getting a home under contract “in four hours” may actually be a bad thing, how strategic pricing creates stronger offers, and why days on market can quietly destroy seller leverage. He also dives into the psychology behind multiple-offer situations, emotional decision-making, escalation clauses, and how top agents guide buyers and sellers through high-stakes negotiations without letting ego get involved. Whether you’re representing sellers, buying investment properties, or simply trying to become a stronger negotiator in every area of life, this episode is packed with practical strategies you can implement immediately. In This Episode:  Why “days on market” is the enemy of price  The biggest negotiation mistakes listing agents make  Why accepting an offer too quickly can cost sellers money  Chris’s ideal listing launch strategy  How to create leverage through multiple offers  Why escalation clauses often hurt sellers  The psychology of emotional investment in negotiations  The difference between verbal and written negotiations  What the “dang it number” means for buyers  How ego destroys real estate deals Key Takeaway: Great negotiation is not about “winning” the battle — it’s about creating the best possible outcome for your client while keeping emotions and ego under control. Hit Chris up:  Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/ RESOURCES:  🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland ⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group 🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group 💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals! 🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.

5
out of 5
46 Ratings

About

Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, you’ll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Don’t follow the herd, Be Uncommon!

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