Filmmakers In Advertising Codey Wilson

Today we’re talking to Levi Sanford, Senior Marketing Manager at Ice Barrel. 


If you’re a filmmaker who works in advertising, this discussion is tangential because it will help you better understand how a (truly) value-driven company and its teams communicate in healthy ways, serve their customers, and achieve their goals. 


Levi is one of the most genuinely authentic guests we've spoken to thus far.  His leadership style,  and commitment to his team and helping others, make this conversation informative and engaging, even if you're not in filmmaking and or advertising. 

Expect to gain some valuable knowledge on both personal and professional topics.








Brought to you by CRY www.filmcry.com 


Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 


Links


Levi Sanford
Linkedin
Ice Barrel

Justin Rossbacher
Linkedin
Instagram


Codey Wilson
Linkedin
Instagram

On today’s episode of Filmmakers In Advertising, Director Mwita Chacha interviews Director Justin Rossbacher on Directing through Loss & Grief.


I (Codey) initially wanted to share how we adjusted to such a shocking situation as a company, but, ultimately, we realized it was important that Justin simply share his experience of how he had to direct one of the biggest commercial campaigns of his career, at the time, while receiving the news that his brother was dying. 


We talk about: 
Mortality Love for your siblingHaving a special relationship with your clientCreating with people you care aboutAnxiety as unprocessed sadnessAnd turning grief into art

So, if you want to hear how a director navigated massive loss while in the midst of a large commercial production, but also how his collaborators and friends showed up and got him through it, this one’s for you. 


Justin at CRY - https://filmcry.com/justin-rossbacher
Justin’s website - https://justinrossbacher.com/
Justin’s Instagram - https://www.instagram.com/bossrocker/


Mwita at CRY - https://filmcry.com/mwita-chacha
Mwita’s website - https://mwitachacha.com
Mwita’s Instagram - https://www.instagram.com/mwitachacha/


Carilion Clinic Curious Campaign - https://filmcry.com/carilion-clinic-curious


Filmmakers In Advertising Instagram - https://www.instagram.com/filmmakersinadvertising/


If you want a shoutout in a future episode please leave us a written review on Apple podcasts. 


Brought to you by CRY www.filmcry.com 

Today we’re talking to Michael Ryan Bennett and Josh Shadid of LORD DANGER!


Lord Danger is a creative production studio based in Los Angeles that specializes in bold and innovative commercials, branded content, and music videos. From their commercials for Old Spice, Tostitos, and Mint, to their music videos for Lil Nas X, Doja Cat, and Run The Jewels, LORD DANGER is making some really cool work. 


However, while getting to know the guys, we learned that one of the reasons they have such high-quality creative, especially with animation, is because Michael and Josh run several different companies that work in tandem with LORD DANGER, (such as Modern Logic, under the holding company, Monstera Group). 


Josh and Michael share about: 
The ups and downs of building your own shipHow to scaleHow to team up to generate successBeing solution driven and when to contribute as an employeeRunning a hybrid studioAnd keeping production and creative separate but equal

So, we hope you get something out of this episode with Michael and Josh of LORD DANGER … Modern Logic … And Monstera Group


Michael Bennett bio
Michael Bennett is the Managing Director, Executive Producer, and Founding Partner of Monstera Group, holding company for Lord Danger and Modern Logic, creative studios specializing in design, animation, live-action and immersive content. As an award-winning producer working with brands across industries, Bennett has led national and international campaigns through the lens of cutting-edge technology, design, and craft. A self-proclaimed futurist, Bennett has a deep understanding of the evolution of tech spanning decades. Prior to launching Monstera Group with Josh Shadid, Bennett held senior positions at Method Studios, LAUNDRY and yU+co and has earned over 20 awards including Daytime Emmy Award, the Cannes Lions Grand Prix, Webby Awards, and the Best Film/TV Award at SXSW Interactive Awards.


Josh Shadid bio
Josh Shadid founded Lord Danger in 2012, which was acquired by Zealot Networks in 2015. After negotiating his exit and the repurchase of the Lord Danger brand, Josh re-established his independence. During the initial height of the pandemic in 2020, Josh co-founded Solo Cinebot, the world's most advanced remote production system which was employed by major studios, brands and celebrities worldwide. Concurrently, Josh partnered with commercial veteran Michael Bennett to build brand studio Monstera Group which operates Lord Danger as well as design and animation studio Modern Logic. Josh is currently President of Monstera Group and Executive Producer of Lord Danger.




LINKS


Michael Ryan Bennett - Managing Director / EP - Partner
https://www.linkedin.com/in/ohtheplaceswewillgo/


Josh Shadid - Founding Partner, Executive Producer
https://www.linkedin.com/in/joshshadid/


LORD DANGER
https://www.lorddanger.com/


MODERN LOGIC
https://www.modlo.tv/


MONSTERA GROUP
https://www.monstera.group/


If you want a shoutout in a future episode please leave us a written review on Apple podcasts. 


Brought to you by CRY www.filmcry.com 


Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today we’re diving into the world of PR, specifically around the advertising industry, and to guide us is today’s guest: Matt Van Hoven of Raven PR. 


Matt is the Co-founder of Raven Public Relations and a former journalist who helps ad agencies, media companies, and publishers find their voice in the market and make it heard.


Matt has a ton of industry experience and knowledge, and today he talks to us about: 


Raven PR and what it is that they doWHY PR companies support ad agencies and media companiesHOW should we be thinking about PRWHEN a production company, media company, and creative directors, need to start thinking about working with a PR companyWorking with Gary Vee at VaynerMedia

And much more. So, we hope you learn something from this episode with Matt Van Hoven


RAVEN PR
https://www.ravenpublicrelations.com/


Matt Van Hoven 
Linkedin - https://www.linkedin.com/in/mattvanhoven/Twitter - https://twitter.com/MattVanHoven
Donate An Organ spot:
https://www.fastcompany.com/90649260/would-you-donate-an-organ-to-a-stranger-this-extraordinary-new-ad-campaign-makes-it-hard-to-say-no


If you want a shoutout in a future episode please leave us a written review on Apple podcasts. 


Brought to you by CRY www.filmcry.com 


Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Hey everyone, today we’re talking with Dan Sorgen from X4Y


You really should listen to this one because Dan and his collaborators at X4Y have created a way for filmmakers to get discovered by brands and monetize your existing footage and creative, as well as giving Brands access to you and your ready-to-brand stories. 


We discuss how you can make money creating spec commercials, whether that’s creating a new spec from your old footage, or creating new specs from scratch with the intention of them being purchased from you. 


This is beyond posting your stand-alone shots on stock footage sites, this is creating specs that X4Y will shop to brands and clients for you, and brands are already coming to X4Y looking for specs they can use and new creators they can work with. 


I could go on but you’ll hear me fanboying plenty enough throughout the episode as Dan tells us about what X4Y is up to, how this process works, and what may be a new future for commercial filmmakers and brands. 




x4y LinkedIn
https://www.linkedin.com/company/x4y/about/


x4y Instagram
https://www.instagram.com/X4Ycom/


x4y Twitter
https://twitter.com/X4Ycom


x4y Facebook
https://www.facebook.com/X4Ycom/






If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. 


Brought to you by CRY www.filmcry.com 


Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Learn the sales and marketing tools that The Lewis Brothers used to grow their filmmaking business, Atomic City, and land six-figure gigs with Amazon.


Taylor covers how he and his two brothers (aka The Lewis Brothers) went from lighting each other on fire and filming it when they were young into a full-blown production company 20 years later, working with brands such as Amazon, Microsoft, and DJI. 

He shares how networking has been one of the biggest contributors to landing new clients and gives some helpful tips and tricks on how they turn clients into fans, while also sharing a few tactics to avoid.

We also chat about their online filmmaking course where they help filmmakers from all levels grow their business. 

Lastly, they are giving away their 12-page filmmaking guide, “The Filmmakers Handbook,” free to our audience. 


The Lewis Brothers cut their filmmaking teeth by lighting each other on fire and filming it in their parent’s backyard. After many trips to the hospital, they knew this is what they wanted to do for the rest of their lives. Starting their production company before graduating high school, they have grown an impressive client list (Amazon, Microsoft, DJI) that has them shooting projects all around the globe. With a relentless passion for filmmaking (plus cereal and gummy candy), they love keeping their sets relaxed and believe in helping other filmmakers along the way with their online courses and filmmaking tools.




Site Links
Course: https://www.filmcreatorpro.com/


Free 12 Page Filmmaking Guide: https://www.filmcreatorpro.com/handbook

Company website: https://www.atomiccity.com/

Atomic City on Instagram: https://www.instagram.com/atomic_city/



If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. 


Brought to you by CRY www.filmcry.com 


Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com