Filmmakers In Advertising

Codey Wilson

Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com

  1. Jun 2

    #048 The Truth Under the Truth with Christine Taffe & Heather Larimer | Orchard Creative

    This week on FIA, Justin is joined by Creative Director Christine Taffe, and Executive Creative Director Heather Larimer, both at Orchard Creative. Also, making her first appearance on the podcast, is Michelle Mundt, Associate Producer at Cry. In this episode, Christine and Heather discuss their collaborations at Orchard, with stories from award winning projects with Ocean Spray and Etsy. They dig into their approach to collaboration, feedback, and crafting emotionally true campaigns that have lasting impact. They discuss pitching by closing an “imagination gap,” and finding the “truth under the truth” in the context of products & brands. They also talk about how they create manifestos as a point of view that can become campaigns and how that helps them trend toward confidently useful, profound brand work over just adding to the noise.  Overall, their discussion is full of wisdom, laughs, and great stories you don’t want to miss. Links: Christine’s Site Heather’s Site Orchard Creative “Jiggle” | Ocean Spray - Power Your Holidays "Who's Waldo" | Etsy "Little Drummer Boy" | Etsy “Celebrate Being Human” | Etsy Commercials That Inspired Christine & Heather: “Balls” | Sony BRAVIA “Find Your Gratness” | Nike “Nothing Beats a Londoner” | Nike CluesBySam.com (Justin’s recommendation From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com  Intro mixed by Michael Hartman - michaelhrtmn4@gmail.com

  2. May 19

    #047 Making Wild Things With Wild People | Adam Milano and Christina Connerton of SuperBloom

    Justin welcomes Head of Branded Entertainment Adam Milano and Creative Director Christina Connerton from SuperBloom, an independent creative company built around the concept of unearthing the unexpected. Together this dynamic duo has collaborated with major brands including Uber, Colgate, and Corona, bringing their distinctive off-beat approach to commercial storytelling. In this episode, Adam and Christina discuss the collaborative nature of building fresh concepts that are both odd and weird but at the same time relatable and true. They remind us that art and commercials are not exclusive of each other, noting that the two are interconnected and often pull from and inspire each other.  They both share practical advice on breaking into the industry, along with stories from how they got started in advertising.  We also examine: Adam and Christina’s creative influences, which include re-visiting old classics and keeping up with the latest Academy nominated worksThe notion that every idea is worthy of being on the table - and the weirder it is, the betterWhy a tactile approach is gaining more clout with successful brandsPassion projects, including Christina’s History Dolls, a series highlighting women innovators whose contributions were historically taken or overlookedJoin us in exploring the weird, eclectic, and unexpected on this edition of Filmmakers in Advertising. Links: Superbloom’s SiteChristina’s SiteColgate - Adventures in the Molar SystemShoutouts: Coinbase | Your Way Out (live action commercial imitating retro graphics)From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com  Intro mixed by Michael Hartman - michaelhrtmn4@gmail.com

  3. Apr 28

    #046 Light In the Midst of Confusion with Ben Steinbauer | The Bear

    This week, Justin chats with Ben Steinbauer, Emmy award-winning film, television, and commercial director, and cofounder of The Bear, a production company and creative studio based in Austin, Texas. Ben shares his journey on becoming a documentary filmmaker with the breakout hit, Winnebago Man, starting a successful production company, and navigating the industry from Austin to LA, and back. He shares about his deeply collaborative philosophy on filmmaking and his commitment to giving to back to the next generation of filmmakers. We dig into: How a mixture of ambition, timing, and the early days of YouTube helped shape his creative pathHis own podcast, Doc Walks, which he co-hosts with Keith Maitland. (We highly recommend it.)Why building a core team and growing together over time is essential to a sustainable creative careerHumility as a key ingredient in the creative processWhat it really means to create stories that resonate beyond trends Ben also reflects on how the most impactful work doesn’t come from chasing what’s popular, but from exploring what is personal, specific, and deeply interesting to you. If you’re looking to make richer, more layered work and build a creative life that lasts, this episode is for you. Links: Ben’s WorkThe Bear | Production CompanyDoc Walks Podcast Winnebago Man | Feature DocumentaryDocumentary Subjects Wanted - James Wagner Shoutouts from Ben & Justin: Brooklyn CoffeeshopSubway Takes From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com  Intro mixed by Michael Hartman - michaelhrtmn4@gmail.com

Ratings & Reviews

4.9
out of 5
9 Ratings

About

Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com

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