Jornaya Talks Mortgage

Jornaya

Geek out with Jornaya Talks Mortgage on the latest issues affecting the industry, marketers, and the consumer. For more information and additional content, please visit jornaya.com/jornayatalks/mortgage or email us at jornayatalks@jornaya.com.

  1. 04/05/2021

    The Most Interesting Man in Mortgage Discusses His Business, Fraud Prevention & Movies w/ Ike Suri, Chairman & CEO of FundingShield

    Consumers often invest their life savings into the home of their dreams. But that story can go awry in a wire fraud scheme.FundingShield’s API-driven fintech services allow lenders, investors, homebuyers, and title companies to confirm wired funds are going to intended recipients and transactions are free of impact from cyber fraud, phishing, business email compromise, or title fraud. Join Jornaya Head of Consumer Finance Mike Eshelman, CMB, as he talks with the Chairman & CEO of FundingShield Ike Suri. The pair talk about everything from mitigating risk and cutting down operating costs to producing movies and why Mike dubbed Ike the most interesting man in mortgage.

    21 min

  2. 02/09/2021

    Leading the Digital Transformation in 2021

    Today’s borrowers expect fast, efficient, error-free mortgage lending. As a result, lenders are turning to data intelligence and technology to prepare them for the future. Join Jornaya Head of Consumer Finance Mike Eshelman, CMB as he talks with Josh Friend, Founder & CEO of Insellerate, a leading borrower engagement platform, about what to expect in 2021. Mike and Josh talk about the changes lenders can make, discuss technology to transform and identify ways to fully embrace a complete digital interaction.

    25 min

  3. 01/18/2021

    The Power of Machine Learning to Accelerate Mortgage Lead Conversion

    Hear how to use AI to identify and leverage the unique skills of your people to maximize productivity and drive better performance in your mortgage lead conversions. Join Mike Eshelman, CMB, Head of Consumer Finance at Jornaya, as he talks with Ethan Ewing, CEO of ProPair, about using machine learning applications to better assign and prioritize leads. They discuss moving sales organizations from fixed rules to automated and predictive real-time decisions. Listen today!

    30 min
  4. The Evolution of Mortgage Lead Generation w/ Matt Tillman, President of RateMarketplace

    01/06/2021

    The Evolution of Mortgage Lead Generation w/ Matt Tillman, President of RateMarketplace

    Join Jornaya’s Head of Consumer Finance as he talks with Matt Tillman, President of RateMarketplace, about the changes in mortgage lead generation—from the inception of the Internet to sophisticated marketing technology targeting efforts. Listen as they share their success based on developing a better understanding of the consumer journey to send the right message at the right time.

    36 min

  5. 12/08/2020

    Switching off the Cruise Control

    As Executive Vice President - National Retail for Gold Star Mortgage Financial Group, Eric Mitchell has helped to attract, develop, and employ the highest caliber mortgage professionals and branches. He’s taken more than two decades to develop simple, practical strategies to take sales professionals off cruise control and declare success. Join Jornaya Head of Consumer Finance Mike Eshelman as he talks to Eric about his career and his newest book, The Why of Money, in the latest episode of Jornaya Talks Mortgage.

    33 min

  6. 08/17/2020

    A Tale of Two Lenders Pt.2 w/ guest Jeff Piotrowski

    When banks compete, Jeff wins! Join Mike Eshelman, Head of Consumer Finance at Jornaya, as he talks with colleague Jeff Piotrowski, Senior Director at Jornaya, about his experience filling out a lead generation form and being matched with multiple lenders, how his current servicer failed, and signing closing papers during a pandemic, in a mask, in his garage.

    27 min

  7. 08/10/2020

    A Tale of Two Lenders Pt. 1 w/ guest Jeff Piotrowski

    Digital mortgages weren’t prominent in the industry 7 years ago, which was the last time Jornaya’s Head of Consumer Finance Mike Eshelman went through the process. A lot has changed since and the seamless experience created by the right lender can make or break the customer experience. Join Mike as he talks with fellow Jornayan Jeff Piotrowski, Senior Director, about his major-life shopping experience with two different banks, their digital mortgage platforms, and how he made his final decision. (Spoiler alert: one bank failed miserably and one nailed it!)

    19 min
  8. Direct Mail: The Secret Weapon w/ Steve Godwin

    07/20/2020

    Direct Mail: The Secret Weapon w/ Steve Godwin

    Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the right time, says President at Analytic Marketing Partners (AMP) in this episode of Jornaya Talks Mortgage. Godwin, who has 35 years of experience in direct marketing, data modeling, analytics and strategic business consulting joins longtime friend Mike Eshelman, Head of Consumer Finance at Jornaya to talk about ways to analyze specific direct marketing initiatives. Hear how direct mail can be your secret weapon.

    30 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

Geek out with Jornaya Talks Mortgage on the latest issues affecting the industry, marketers, and the consumer. For more information and additional content, please visit jornaya.com/jornayatalks/mortgage or email us at jornayatalks@jornaya.com.

Information

  • Creator
    Jornaya
  • Years Active
    2020 - 2021
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © Jornaya
  • Show Website
    Jornaya Talks Mortgage