Banking on Experience powered by BUSINESSNEXT

Andrew Piron & Joshua Barclay

Come hear from the voices of people working at financial institutions all over the world – the voices doing the work, driving change, creating a movement, and building the financial industry into a more positive and innovative place. No topic is untouchable as we discuss everything from DEI and leadership to culture, lending, and so much more. Sponsored by BUSINESSNEXT, a CRM platform built for Banks and Credit Unions where they value the opportunity to Simplify Work, Drive Growth, and Deliver on Experience.

  1. Building Teams That Scale: Beyond The Tech Stack

    11/25/2025

    Building Teams That Scale: Beyond The Tech Stack

    Most credit unions talk about digital transformation as a tech problem. But the real differentiator is not software. It is a strategy that starts with your people and your teams.   According to McKinsey, about 70 percent of digital transformation initiatives fail to meet their goals, creating massive waste and stalled progress for financial institutions.   This episode cuts through the noise by featuring someone who has actually delivered meaningful transformation in a real credit union.   Jonah LaFollette, Chief Strategy Officer at Foothill Federal Credit Union, shares how his team transformed member experience by rethinking their entire approach.    Instead of leading with shiny tools, Foothill Federal Credit Union started with a clear strategic framework, rebuilt its processes, moved critical systems to the cloud, and invested deeply in internal talent. The result: a culture that understands the "why" behind every decision. And a team confident enough to use technology to its fullest potential. You'll hear how Foothill Federal Credit Union: Went from on-prem systems and siloed data to real-time analytics. Built entirely new roles to own and champion critical systems like CRM and digital banking. Tripled consumer lending volume: from $3M to over $10M at peak. Opened 250+ digital memberships with 87% converting into loans or direct deposit. Used AI and cloud modernization to reduce reporting time from weeks to minutes.   If you are looking for a grounded, strategic approach to digital transformation, this conversation lays out the first steps.    Listen in and see how your teams can use technology to serve members more effectively. To watch a demo video of the BusinessNext CRM platform, click this link.

    16 min
  2. Survival of the Data-Fittest: Win the Retention Race in Modern Banking

    05/27/2025

    Survival of the Data-Fittest: Win the Retention Race in Modern Banking

    What if the secret to member retention isn't more data—but better use of it? In this live episode of Banking on Experience, we tackle one of the biggest challenges facing credit unions today: keeping Members engaged in an era of limitless options and vanishing loyalty. You'll learn: Why 44% of new accounts go inactive within a year—and how to reverse it The high cost of fake personalization Real-world tactics that combine human connection and AI-powered insights How a Detroit Lions-themed CD campaign turned into a member engagement machine Why you don't need a data warehouse to start making data-driven decisions If you care about member relationships, operational efficiency, or turning data into action—this one's for you. Our expert panel brings real-world strategies to the table: Brad Shafton, SVP of Digital & IT at Magnifi Financial, shares how his team creates hyper-personalized member experiences that actually drive retention. Emily Sutton, Director of Marketing at Community Financial CU, reveals how creativity, community, and data came together to power a wildly successful Lions-themed CD campaign. Mitch Rutledge, CEO & Co-founder of Vertice AI, breaks down how to ditch siloed data and start delivering smarter, faster member engagement—without waiting years to unify every system. These aren't theorists—they're operators inside credit unions getting real results. Here's how they do it. Tune in and take notes.

    47 min
5
out of 5
30 Ratings

About

Come hear from the voices of people working at financial institutions all over the world – the voices doing the work, driving change, creating a movement, and building the financial industry into a more positive and innovative place. No topic is untouchable as we discuss everything from DEI and leadership to culture, lending, and so much more. Sponsored by BUSINESSNEXT, a CRM platform built for Banks and Credit Unions where they value the opportunity to Simplify Work, Drive Growth, and Deliver on Experience.

You Might Also Like