Anecdotal Marketing

Jeff Fluckiger
  • 5.0 (3)
  • Marketing

A podcast about new media, old media and everything in between, including branding, SEO, websites, digital video, social media, and so much more!

Episodes

  1. 12/16/2020

    Growing Your SEO is Like Growing a Garden

    In this comeback, renewal, welcome back, still alive episode I talk about SEO. As always there’s so much more to be said. I’m without my Mac for a few weeks so this was recorded from my phone! I’ll talk next time about some of the other things I’ve had to do from my phone. Maybe I should’ve waited to do this podcast, huh? Jeff.fluckiger@gmail.com

  2. 06/26/2020

    Don't Feed the Ducks!

    There's an old saying: 'People like to buy from people.' When it comes to buying a car, I HATE dealing with people. They mess things up, they don't listen, they try to upsell me every step of the way. If you are genuine and really into helping others (think Apple Store), great. But if you are providing. the typical dealership experience, you are doomed to fail. If you work at a dealership (or any retailer), you have to be an expert. Tell me something I can't find out on my own, on the internet, or by looking in a brochure. Otherwise, I don't need your help!  Do you think businesses that require customers to wear a mask should charge for providing them? When you use their restroom do you have to pay to flush the toilet or use their toilet paper?  Product demos are super great but when they don't work, I have to go somewhere else. What's the point of a product demo if it is broken, taking up expensive shelf space?

  3. 06/12/2020

    At Participating Locations

    Advice to franchisees, dealers, distributors and the like: trust the company whose products and services you sell when it comes to marketing. They know what they're doing. Restaurants-participate in the promotional offers. You run the risk of turning people off when they find your location is not participating! Auto dealers-stop trying to do your own thing and try utilizing some of the many assets that the auto manufacturer has supplied to you whether it is photos,  videos,  social media posts, digital ads, etc. Elevate their brand, the brand you sell rather than your dealership tagline which undoubtedly makes no sense. I see so many businesses trying to do their own thing when all they're really doing is spinning their wheels and confusing consumers. When you have a relationship with a national brand, listen and pay attention to them rather than trying to do your own thing. You're literally throwing money away by not elevating the brand you sell. It is important to invest in your business but until you sell your own brand, get out of the way!

  4. 06/04/2020

    A/B Testing and I Left the A/C On!

    I can't afford A/B testing, can you? Sorry about the A/C in the background. How unprofessional of me!

  5. 05/26/2020

    Tree Experts Do It Better

    This week I discuss the right keyword strategy for B2B versus B2C. So many times, people think they know which keywords to use without actually checking with the data first. A really cool tool I recently used is Wordtracker https://www.wordtracker.com/ Also, just because something is important to your business does not mean it is important or even relevant to your customers.

  6. 05/14/2020

    Life Lessons from Sears & the DMV

    Life lessons learned from Sears, the DMV and more. This episode focuses specifically on CUSTOMER SERVICE. Without it, your brand means NOTHING. Statistics mentioned in this episode can be found at https://www.helpscout.com/75-customer-service-facts-quotes-statistics/

  7. 05/06/2020

    Shop Local - or Don't?

    What does it mean to shop local and why? If it's not about price, then why spend more money at your local store? What value does a local business-or ANY business, for that matter-bring to the table? Many local businesses think they can't compete with big box retailers. I disagree. What is your competitive advantage? What is your value proposition? What can you offer customers that big box stores can't? If you don't have an answer, you have a very big problem.

  8. 04/29/2020

    The 'Tiger King' Episode

    Have you seen 'Tiger King' on Netflix? It's a complete trainwreck but does a fine job of illustrating why it's not a great idea to attack the competition or even go negative against the competition. Doing so makes you and your company look bad-and maybe even a little crazy. No ads for this episode.

  9. 04/21/2020

    The Great Pause

    Great conversation with Alanna Del Rios, a longtime friend, cohort and seasoned marketing consultant at Newsradio 620 WTMJ in Milwaukee. We discuss what local businesses are doing, how Alanna is interacting with others, and what the future might look like when this is all over.

  10. 04/08/2020

    When Crisis Hits: Learn to Adapt

    Event marketing is on hold. Newspapers still aren't innovating. Don't stop the advertising train.

  11. 04/03/2020

    Working Remote

    In this time of COVID-19 we're all at home! I'm working and the kids are learning. On today's podcast we're just scratching the surface on marketing from your computer and owning your information.

  • 11 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

A podcast about new media, old media and everything in between, including branding, SEO, websites, digital video, social media, and so much more!

Information

  • Creator
    Jeff Fluckiger
  • Years Active
    2020
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Jeff Fluckiger
  • Show Website
    Anecdotal Marketing