41 episodes

El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad.
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Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society.
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https://www.branderman.design

BRANDERMAN Hernán Braberman

    • Arts

El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad.
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Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society.
--
https://www.branderman.design

    Ivan Bell | Stranger & Stranger Things | E40

    Ivan Bell | Stranger & Stranger Things | E40

    Ivan Bell is Group Manager Director & CEO at Stranger & Stranger, one of the leading firms in the field of alcoholic beverage packaging

    For the past 23+ years, he has worked alongside Kevin Shaw, founder of Stranger & Stranger, in building the award-winning packaging consultancy. He oversees design from their locations in London, New York and San Francisco.

    Ivan also regularly serves as a jury member to trade and international design awards and undertakes speaking engagements on the power of good design.

    In this episode, we talk about how to create an unmistakable brand identity. Ivan also shares the keys to Stranger & Stranger's creative process and explains how to find the harmony between creativity and commerciality when it comes to big established brands.

    • 30 min
    Mauro Porcini | The Design Pope | E39

    Mauro Porcini | The Design Pope | E39

    Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 where he is infusing design thinking into PepsiCo’s culture.

    Mauro is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others.

    His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media.

    In this episode, we talk about his book, The Human Side of Innovation. The Power of People in Love with People. Mauro shares lessons on innovation, design and leadership. He also charts the path that individuals and businesses will have to follow to thrive in the future, unleash creative energies and create a better world.

    Mauro is the host of his own successful video podcast “In your shoes - with Mauro Porcini” where he interviews inspiring personalities from the creative community worldwide.

    • 39 min
    Jeremy Lindley | A Vision for Inclusive Design | E38

    Jeremy Lindley | A Vision for Inclusive Design | E38

    Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business.
     
    Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied.  Jeremy’s standout projects include Johnnie Walker Blue Label, Tanqueray 10, and the Johnnie Walker Brand Home in Edinburgh.
     
    In this episode, we talk about the revolution of inclusive design, that leads to better work and improved business outcomes. Jeremy explains why by including those previously excluded from the creative industry we will see an explosion of creativity. And he shares what are the biggest mistakes brands make when redesigning their brands and packaging.

    Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams.  His early career was as a Freelance Designer and University Lecturer.  
     
    Jeremy is a Cannes Lions and TEDx speaker.  He is Chair of the Design Business Association, a member of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School.

    • 38 min
    Hernán Braberman by Craig Constantine | Diving Into Packaging & Podcasting | E37

    Hernán Braberman by Craig Constantine | Diving Into Packaging & Podcasting | E37

    To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine.

    Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts.

    His vision is a world where everyone can flourish. Craig´s mission is to create better conversations to spread understanding and compassion. In the Podcaster Community, he made a place where podcasters can share and amplify their enthusiasm for the art of podcasting.

    This episode discusses the parallels between podcast cover art design and packaging. I also share my view on podcasting.

    • 12 min
    Luciano Cassisi | Polémica en el diseño | E36

    Luciano Cassisi | Polémica en el diseño | E36

    Luciano Cassisi es un experto argentino en identificación marcaria, creador de FOROALFA, profesor de la Universidad de Buenos Aires y, sobre todo, polemista profesional.

    Luciano dirige su propio estudio, Cassisi Branding y habitualmente dicta conferencias, seminarios y talleres sobre branding en universidades y congresos de diseño en diversos países de Latinoamérica.

    Comparte sus ideas por medio de artículos en FOROALFA y videos en su canal de YouTube, desde donde promueve la reflexión y el debate en torno al diseño, el branding y la comunicación.

    En este episodio conversamos acerca de las características particulares que tienen las marcas producto que las diferencian de las marcas corporativas. También me explicó por qué cree que las marcas gráficas no son mensajes sino elementos para firmar mensajes. Además me confesó porque la palabra diseñador no lo enorgullece mucho.

    • 27 min
    Beatriz Suárez & Miguel Ángel del Baño | Diseño estratégico de packaging | E35

    Beatriz Suárez & Miguel Ángel del Baño | Diseño estratégico de packaging | E35

    ¿Qué define a un diseñador estratégico de packaging? Beatriz Suárez y Miguel Ángel del Baño son co-fundadores del estudio de diseño MABA de Murcia, España.

    Beatriz es Directora de Estrategia en MABA, desde donde dirige proyectos de branding y packaging para productos de consumo. Bea Se formó en psicología y diseño, y es máster en neuromarketing y jurado en los Pentawards.

    Miguel Angel es Director Creativo del estudio, donde gestiona y desarrolla proyectos desde la conceptualización hasta la ejecución gráfica.

    Ambos son también docentes y dirigen el Máster Online de Diseño Estratégico de Packaging en Labasad.

    En este episodio conversamos acerca de la formación de las nuevas generaciones de diseñadores de packaging. También me contaron por qué creen que los diseñadores debemos preguntar más y asumir menos. Además nos divertimos mucho en el estreno del ping-pong de preguntas de BRANDERMAN.

    • 36 min

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