Healthcare Digital Marketing Podcast

Lamar Hull
  • 4.0 (3)
  • MARKETING

Welcome to the Healthcare Marketing Podcast! The only podcast dedicated to providing effective marketing strategies for dentists, independent physicians and multi-location medical practices. Far too many doctors struggle to establish their brand online and consistently increase their new patient appointments. Join Lamar Hull of Med Rank Interactive as he interviews marketers, doctors, and healthcare professionals who share proven healthcare marketing secrets.

  1. Ep. 69: The Google Ads Mistakes Costing Healthcare Practices Patients — with John Sanders

    FEB 9

    Ep. 69: The Google Ads Mistakes Costing Healthcare Practices Patients — with John Sanders

    In this episode, I sit down with John Sanders, founder of RevKey, a digital advertising agency built specifically to help therapists and mental health professionals grow their practices using Google Ads—ethically, transparently, and profitably. John founded RevKey in 2018 after seeing too many healthcare professionals waste money chasing clicks, impressions, and vanity metrics that never turned into real patients. What started as a solo operation has grown into a 10-person team focused on clarity, simplicity, and data-driven decision-making in highly regulated, HIPAA-sensitive environments. Throughout the conversation, John breaks down what ethical marketing actually means in healthcare today, why so many practices struggle with Google Ads, and how smaller practices can compete against large, well-funded organizations without matching their budgets. As AI continues to reshape Google Ads, John also shares where healthcare marketers should be paying attention—and where caution is required. This episode is especially valuable for therapists, dentists, and medical professionals who want measurable growth without compromising trust or compliance. What’s the biggest mistake healthcare professionals make when running their own Google Ads—and how can they fix it? What ethical, data-driven marketing really looks like in modern healthcare How small practices can compete with big-budget DSOs and healthcare groups How AI is changing Google Ads—and where healthcare marketers should focus right now The first three marketing actions practices should take to drive growth in the next 90 days 🌐 Med Rank Interactive: https://medrankinteractive.com 🧠 RevKey: https://www.revkey.com  Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/GHzFhXcqbUU  #healthcaredigitalmarketingpodcast #johnsanders #revkey #lamarhull #googleads #healthcaremarketing #ethicalmarketing #mentalhealthmarketing #therapistmarketing #medicalmarketing #healthtech #healthcareinnovation #medicalpodcast

    28 min
  2. Ep. 68: Scaling Smarter Healthcare: Tim Boyle on Virtual Assistants, Compliance, and the Future of Medical Staffing

    JAN 20

    Ep. 68: Scaling Smarter Healthcare: Tim Boyle on Virtual Assistants, Compliance, and the Future of Medical Staffing

    In this episode, we sit down with Tim Boyle, a healthcare operations and virtual staffing expert at REVA Global Medical, to explore how medical practices, hospitals, and healthcare organizations are transforming operations through highly trained medical virtual assistants. With nearly a decade of experience in healthcare, Tim has worked closely with private practices, laboratories, and hospital systems to improve patient experience while reducing administrative overload and operational inefficiencies. At REVA Global Medical, his mission centers on addressing two of healthcare’s biggest challenges today: rising labor costs and workforce shortages. Tim shares how virtual assistants can safely and effectively integrate into healthcare workflows—handling everything from scheduling and billing to patient follow-ups—while maintaining HIPAA compliance, confidentiality, and quality of care. Drawing from his background in healthcare leadership (and his earlier career as a professional hockey player), Tim brings a unique perspective on discipline, teamwork, and scalable systems in modern medicine. As AI and automation continue to reshape healthcare, this conversation also dives into what the next 3–5 years of virtual staffing will look like—and how forward-thinking practices can prepare now. 💡 We interviewed Tim on the following topics: For those unfamiliar with medical virtual assistants, what roles can they safely and effectively support—and how should providers identify the first tasks to delegate? How does REVA Global Medical ensure HIPAA compliance and patient confidentiality when integrating remote team members? What measurable outcomes have practices seen after implementing virtual assistants, including reduced overhead, improved patient experience, and faster billing cycles? With AI and automation advancing rapidly, how will virtual staffing evolve over the next 3–5 years? 🔗 Links: 🌐 Med Rank Interactive: https://medrankinteractive.com 🏥 REVA Global Medical: https://www.revaglobalmedical.com 🎙️ Listen & Subscribe: Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube: https://youtu.be/aMPXwfltNes  🔖 Hashtags:#healthcaredigitalmarketingpodcast #timboyle #revaglobalmedical #lamarhull #medicalvirtualassistants #healthcarestaffing #healthcareoperations #hipaacompliance #medicalmarketing #healthtech #healthcareinnovation #medicalpodcast

    23 min
  3. Ep. 67: Scaling Trust: Kyle Barich on PatientPoint’s Mission to Empower 30,000+ Practices

    11/14/2025

    Ep. 67: Scaling Trust: Kyle Barich on PatientPoint’s Mission to Empower 30,000+ Practices

    In this episode, we speak to Kyle Barich, Chief Commercial Officer at PatientPoint, a leading innovator in point-of-care marketing and patient engagement. With a mission to “inspire patients to take an active role in their health,” PatientPoint connects healthcare brands, providers, and patients through more than 30,000 practice locations and 145,000+ digital devices nationwide. Kyle brings decades of healthcare marketing expertise, having previously led global agencies and guided top pharmaceutical and health brands in building trust, awareness, and measurable impact at scale. At PatientPoint, he’s helping redefine how marketers reach patients at the most influential moment — inside the care journey. Through PatientPoint’s unique point-of-care ecosystem, Kyle and his team are empowering providers to deliver timely, educational, and brand-aligned messaging that drives better outcomes and stronger patient relationships. For those unfamiliar with PatientPoint — what sets it apart from other health marketing platforms? What are the biggest lessons learned from reaching over 30,000 practice locations and 145,000 devices? How has point of care driven measurable behavior change among patients? Why should health marketers shift focus from top-of-funnel campaigns to point-of-care strategies? Med Rank Interactive: https://medrankinteractive.com PatientPoint: https://www.patientpoint.com Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 📺 Watch the full interview on YouTube:  https://youtu.be/1W3JoYmMl7w #healthcaredigitalmarketingpodcast #kylebarich #lamarhull #patientpoint #pointofcare #healthcaremarketing #medrankinteractive #medicalmarketing #patientengagement #marketingstrategy #healthtech #medicalpodcast

    17 min
  4. Ep. 66: The Diamond Strategy: Unlocking Growth in Healthcare Digital Marketing with Theresa Bassett

    09/25/2025

    Ep. 66: The Diamond Strategy: Unlocking Growth in Healthcare Digital Marketing with Theresa Bassett

    In this episode, we speak to Theresa L. Bassett, CEO of The Diamond Group who is a driving force in digital marketing and sales innovation within the healthcare sector. With a proven track record of crafting high-impact strategies for organizations like Prime Surgical Suites, Atlantic Dental Group, and Williams, Daily & Frazier Dental, she has played a pivotal role in generating over $550M in marketing, advertising, and personal development transactions.  Her proprietary sales and marketing system equips healthcare leaders and practitioners with the tools they need to achieve sustainable growth and patient acquisition success. Passionate about empowering healthcare teams, Theresa has developed a talent recruitment and development system rooted in her Progress = Happiness philosophy.  By fostering a culture of growth, alignment, and momentum, she ensures that organizations remain agile and competitive in an evolving industry. As a speaker and author, Theresa captivates audiences with insights on leadership, innovation, and strategic growth. Her book, Uplevel: Sprint Your Way to the Next Level in Your Life and Business, provides a results-driven roadmap for healthcare professionals seeking to optimize their business and impact. We interviewed Theresa on the following topics: How do you encourage providers to stop “dabbling” in marketing and actually create sustainable, strategic growth? SEO and reviews seem like a mystery to many providers. What’s one simple thing they can do this week to improve how they show up online? What’s a real-world success story where a healthcare provider got results by leaning into a marketing strategy that fit them? Med Rank Interactive: https://medrankinteractive.com/   The Diamond Group: https://www.diamond-group.co/ UpLevel: https://www.diamond-group.co/resources/uplevel  #healthcaredigitalmarketingpodcast #theresabassett #lamarhull #thediamongroup #uplevel #dentalmarketing #medrankinteractive #medicalmarketing #marketingconsulting #strategicgrowth #medicalmarketingwilmingtonnc #medicalpodcast 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/Y6PXhwz9ejQ

    26 min
  5. Ep. 65: How to Build a Scalable Patient Acquisition Engine with Rob Odell

    09/11/2025

    Ep. 65: How to Build a Scalable Patient Acquisition Engine with Rob Odell

    Episode 65: How to Build a Scalable Patient Acquisition Engine with Rob Odell In this episode, we speak to Rob Odell who is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transforming their marketing into scalable patient acquisition engines.  He brings a unique perspective from both sides of the table, having served as CMO of a crypto tech company where he managed a 7-figure marketing budget and built teams of 10+ people, and now being the one who builds the systems that actually deliver measurable results. He has also consulted for financial technology companies before acquiring wpDuo in May 2023. We interviewed Rob on the following topics: What are the most common mistakes healthcare practices make with their lead generation, and what should they be doing instead? How can dental or vision practices build revenue systems that scale without relying on discounts or promotions? What’s one simple change in lead follow-up that can drive measurable increases in booked appointments? What’s one underrated strategy or channel for driving high-quality patient leads right now? Med Rank Interactive: https://medrankinteractive.com/   WpDuo: https://wpduo.com/  #healthcaredigitalmarketingpodcast #robodell #lamarhull #wpduo #patientacquisition #dentalmarketing #medrankinteractive #increaseappointments #qualitypatientleads #leadgeneration #medicalmarketing #sevenfiguremarketing 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/y-YiDSIZYyI

    29 min
  6. Ep. 64: Why Brand Therapy is Important in Growing your Brand with Jason Ramsey

    09/04/2025

    Ep. 64: Why Brand Therapy is Important in Growing your Brand with Jason Ramsey

    In this episode, we chat with Jason Ramsey who has been helping professionals build brands people feel, not just follow. Founder LYB Media & TalenAlexander | Host of #LoveYourBrand Podcast | Brand Therapist | 30-Day Branding Framework™ Turning vision into impact Jason is a creative consultant with over 25 years of experience leading impactful marketing campaigns, leading both full-service marketing agency, TalenAlexander and LoveYourBrand Media, a cutting edge media agency & top-rated #LoveYourBrand Podcast. At TalenAlexander, his boutique marketing firm, he combines old-school values with modern strategies to help businesses achieve growth and love their brand. We interviewed Jason on the following topics: #1 mistake you see business make with their branding How can storytelling transform a brand? What does the brand framework look like when improving your brand?  Med Rank Interactive: https://medrankinteractive.com/   Website: https://talenalexander.com/  Love Your Brand Podcast: https://talenalexander.com/podcast/  LinkedIn: https://www.linkedin.com/in/thejasonramsey/  #healthcaredigitalmarketingpodcast #jasonramsey #lamarhull #brandtherapy #talenalexander #dentalbranding #medrankinteractive #brandingpodcast #loveyourbrand #brandtransformation #brandframework #medicalbranding #brandingstrategies 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/Z3UKyNM-DEE

    27 min
  7. Ep. 63: Clint Harris Built Passive Income Streams and Raised 150 Million in Capital After Leaving the Healthcare Industry

    08/21/2025

    Ep. 63: Clint Harris Built Passive Income Streams and Raised 150 Million in Capital After Leaving the Healthcare Industry

    In this episode, we chat with Clint Harris who is a professional real estate investor, entrepreneur, and co-host of the Truly Passive Income podcast. Before launching his full-time investment career, Clint spent 16 years in medical sales, where he developed long-standing relationships with physicians, dentists, staff, and patients—giving him a firsthand understanding of the unique pressures healthcare professionals face. While working full time in the medical field, Clint began building passive income streams through multifamily real estate and high-performing Airbnb properties. After becoming frustrated with the limitations of third-party management, he founded Going Coastal Property Management to take full control of his portfolio and optimize returns. Seeking diversification, Clint transitioned into self-storage investments and became a general partner at Nomad Capital, where he now helps convert underperforming big-box retail spaces into stabilized, cash-flowing storage facilities. To date, he’s raised capital for the development of over $150 million in stabilized commercial assets. Clint’s mission is simple but powerful: to help healthcare professionals achieve financial independence, location freedom, and—most importantly—independence of purpose. Drawing from his own journey, he teaches medical professionals how to stop trading time for money and instead invest with intention, freeing up their time to focus on what truly matters—whether that's patient care, family, travel, or entrepreneurship. We interviewed Clint on the following topics: Healthcare professionals often trade time for money. What strategies helped you break that cycle, and how can practice owners start doing the same? How can healthcare and dental professionals leverage passive income to reduce burnout or eventually step away from full-time clinical work? Marketing is a key challenge in healthcare. What parallels have you seen between marketing in real estate and the way healthcare or dental practices should think about marketing themselves? Clint raised over $150M in capital—what are the key ingredients in earning trust with investors or patients, and how can healthcare professionals apply those same principles to grow their practice? Med Rank Interactive: https://medrankinteractive.com/   Website: https://trulypassiveincome.com/about/  LinkedIn: https://www.linkedin.com/in/clint-harris-543265139/  #healthcaredigitalmarketingpodcast #clintharris #lamarhull #passiveincome #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practiceprodcast #dentalpodcast #financialfreedom #trulypassiveincome #raisingcapital 👇🏼 Check out the video on YouTube: https://youtu.be/qTJX4wSdLyE

    39 min
  8. Ep. 62: A Digital PR Playbook for Healthcare Practices

    05/08/2025

    Ep. 62: A Digital PR Playbook for Healthcare Practices

    In this episode, we chat with Jane Hunt who is a dynamic and engaging public speaker who delivered talks at top industry events including PRWeek and BrightonSEO. With a talent for identifying industry trends and translating them into actionable insights, she has shared her expertise with global digital audiences on podcasts like Digital Marketing Podcast and SEO Video Show.  With 10+ years of experience in digital PR, Jane offers valuable insights into how brands can leverage PR for growth. She shares the latest tactics that are driving real results at JBH and discusses actionable strategies that your audience can find in 'The Digital PR Playbook'.  We interviewed Jane on the following topics: What are some of the biggest marketing mistakes practices make and how do they fix it? What marketing channel should you prioritize and why? If a doctor has a small marketing budget, what are 3 things they should do first for visibility online? Med Rank Interactive: https://medrankinteractive.com/   Website: https://jbh.co.uk/  LinkedIn: https://www.linkedin.com/in/jane-hunt-jbh/  Digital PR Playbook: https://www.amazon.com/dp/1399994158  #healthcaredigitalmarketingpodcast janehunt #lamarhull #marketingplaybook #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #jbh 👇🏼 Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing  Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing  Check out the video on YouTube: https://youtu.be/3Y1FeU1YReQ

    25 min
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Ratings & Reviews

4
out of 5
3 Ratings

About

Welcome to the Healthcare Marketing Podcast! The only podcast dedicated to providing effective marketing strategies for dentists, independent physicians and multi-location medical practices. Far too many doctors struggle to establish their brand online and consistently increase their new patient appointments. Join Lamar Hull of Med Rank Interactive as he interviews marketers, doctors, and healthcare professionals who share proven healthcare marketing secrets.

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