Marketing with Dr Hafihz

Dr Hafihz
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🎙️In this podcast, join me as we talk about all things marketing.☕

Episodes

  1. 06/12/2022

    Law 3: The Law of the Mind

    Review of Law 3: The Law of the Mind from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.

  2. 06/12/2022

    Law 2: The Law of Category

    Review of Law 2: The Law of Category from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.

  3. 06/12/2022

    Law 1: The Law of Leadership

    Review of Law 1: The Law of Leadership from the classic "The 22  Immutable Laws of Marketing" by Al Ries and Jack Trout.

  4. 04/15/2020

    How risk affects brand loyalty

    Reference: Tam, Jackie Lai‐Ming (2012). "The Moderating Role of Perceived Risk in Loyalty Intentions: An Investigation in a Service Context." Marketing Intelligence & Planning.

  5. 04/14/2020

    How to motivate others to try new technologies

    Reference:  Davis, Fred D. (1989). "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology." MIS Quarterly, 319-40.

  6. 04/13/2020

    How to communicate service experiences online

    Reference: Hult, G Tomas M., Pratyush Nidhi Sharma, Forrest V. Morgeson III, and Yufei Zhang (2019). "Antecedents and Consequences of Customer Satisfaction: Do They Differ across Online and Offline Purchases?" Journal of Retailing 95 (1), 10-23.

    How to communicate service experiences online
  • 6 Episodes

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🎙️In this podcast, join me as we talk about all things marketing.☕

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