More Than A Soundbite with Stacia Crawford

Stay Ready Media

I'm your host Stacia Crawford, TV Producer, media trainer, and publicity strategist. In this podcast I'll teach you how to get ready for the media spotlight. You'll learn how to build relationships with journalists and influencers to earn free media coverage for your business, your mission, or your cause. You'll understand how to pitch the media and share your message with the world to elevate your visibility and amplify your brand.

Episodes

  1. 07/14/2020

    12. Find Your Voice, Tell Your Story Feat. Farnoosh Torabi

    I talk with Farnoosh Torabi, personal finance expert, author and host of the wildly popular So Money Podcast. In this episode we discuss: 3:30 How she capitalized on being different in the world of finance 7:15 Why it took more than a solid education to help her gain her expertise in business 9:30 How she stood out in a sea of white guys 14:40 How lipstick, cab fare and a press release catapulted her to her first TV appearance on CNN at just 20 years old 24:24 How she created her own media platform and used it to build a personal brand

    12. Find Your Voice, Tell Your Story Feat. Farnoosh Torabi

  2. 06/24/2020

    8. What's Stopping Your From Getting Media Attention?

    In this episode I discuss: The self-limiting beliefs that are keeping you from taking advantage of free media opportunities to grow your business. 2:30 How we develop subconscious beliefs that keep us stuck 4:40 How self-limiting beliefs show up in our lives and how to recognize them 14:40 How the comparison game is getting in your way

    8. What's Stopping Your From Getting Media Attention?

  3. 05/08/2020

    7. Sharing the Good News feat. ABC7's Hosea Sanders

    As a TV news anchor and reporter, Hosea Sanders has covered thousands of stories from breaking news to entertainment, to politics, and everything in between. But there's one type of news he particularly enjoys. In this episode we talk about: 2:20 His rise to become one of the most beloved TV anchors in Chicago 7:20 Why many people don't recognize the power of their own story 12:30 What types of stories he most enjoys covering 14:28 How he actively searches for positive stories to tell 17:13 How COVID-19 has affected newsgathering

    7. Sharing the Good News feat. ABC7's Hosea Sanders

  4. 05/01/2020

    6. Get That Producer To Say Yes (feat. ABC7's Marissa Isang)

    In this episode, we discuss (12:20) How she likes to be pitched and what you need to include to get her to open your email (14:30) How to get a producer to call you back (19:45) What you need to consider before pitching a TV producer (32:30) Why your CEO might not be the best person to tell your company's story (35:40) How you can use social media to get a journalist's attention (46:30) Why you shouldn't ignore digital channels when seeking media coverage

    6. Get That Producer To Say Yes (feat. ABC7's Marissa Isang)

  5. 04/21/2020

    5. The Rules Of Powerful Storytelling

    In this episode I reveal the types of stories journalists love and ways you can use your story to raise awareness about your business, your cause, or your brand. (2:35) The elements of a good story (4:20) Types of stories and creating the foundation of your brand story (8:00) How commercials can help you become a better storyteller (13:50) Life experiences that can help shape your story

    5. The Rules Of Powerful Storytelling
  • 5 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

I'm your host Stacia Crawford, TV Producer, media trainer, and publicity strategist. In this podcast I'll teach you how to get ready for the media spotlight. You'll learn how to build relationships with journalists and influencers to earn free media coverage for your business, your mission, or your cause. You'll understand how to pitch the media and share your message with the world to elevate your visibility and amplify your brand.

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