Shorr Solutions: The Podcast

Shorr Solutions
  • 5.0 (10)
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Seasoned professionals and aesthetic industry pros at Shorr Solutions delve into the business side of medical cosmetics and divulges what it takes to have a successful practice. Listen as they're joined by colleagues, legal experts, marketing professionals, aesthetic medical practice owners and providers to give YOU the expert advice you’re craving.

  1. 5d ago

    Ep. 163 - Stop Marketing Like a Doctor and Start Thinking Like a Patient

    Aesthetic practice marketing should do more than promote treatments. It should connect with the right patients by addressing their concerns, desired outcomes, and what motivates them to seek care. When practices focus too heavily on procedures or market to everyone, they risk missing the patients they actually want to attract.   In this episode of Shorr Solutions: The Podcast, Advertising and Marketing Manager Paige Hamilton and Partner and Sr. Client Success Manager Cristian Devoz discuss why aesthetic practices need to stop marketing like doctors and start thinking like patients. They explore how to shift from treatment-focused messaging to patient-centered marketing that emphasizes outcomes, how demographic and psychographic research can help define your target audience, and how to identify the marketing channels most likely to reach them. Learn how a more intentional marketing strategy can help your practice attract qualified leads, build trust, and turn patient interest into consultations.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/  👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! Use promo code PODCAST to save 20% OFF 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    Ep. 163 - Stop Marketing Like a Doctor and Start Thinking Like a Patient

  2. Sep 29

    Ep. 162 - Navigating Financial Health: Insights on Profit and Loss

    A confusing Profit and Loss statement can hide profit leaks, inflate growth on paper, and keep an aesthetic practice from knowing what is really working. P&Ls are not merely numbers on a page; they reflect the very health of your business.   In this episode of Shorr Solutions: The Podcast, One of our partners, Cristian Devoz is joined by our CEO and Founder, Jay Shorr, CEO and founder of Shorr Solutions, for a practical breakdown of how to turn your profit and loss statement into better business decisions. They cover why you should analyze monthly, quarterly, and year-over-year trends, how a properly segmented chart of accounts exposes which service lines are actually profitable, and why percentages can be misleading when what really matters is dollars in the bank. If you've ever looked at your financials and wondered what action to take next, this episode gives you the framework to move from confusion to clarity.     ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    Ep. 162 - Navigating Financial Health: Insights on Profit and Loss

  3. Sep 15

    Ep. 161 - The First 24 Hours: Where Most Leads Are Won or Lost

    Most practices do not have a lead problem—they have a follow-up problem. Before spending another dollar on marketing, learn how to protect the leads you are already paying for and turn more inquiries into booked patients. In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Nan Maddox break down where leads are won and lost—and why the biggest leak in your pipeline may happen long before a patient ever books. They explore the role of AI in patient communication, where it can improve efficiency, where it falls short, and why surgical and aesthetic patients still expect a human touch. They also reveal how poor training, fragmented CRMs, and a lack of ownership in the follow-up process can quietly drain marketing ROI, even as ad spend increases.

    Ep. 161 - The First 24 Hours: Where Most Leads Are Won or Lost

  4. Aug 28

    Ep. 160 - How to Plan a Memorable and Measurable Event

    Planning a successful practice event takes more than picking a date and getting people through the door. Without a clear goal, the right audience, and a plan for what happens after the event, even a great turnout may not translate into meaningful results.   In this episode of Shorr Solutions: The Podcast, Ana Suarez, Partner and Director of Client Development, and Paige Hamilton, Marketing and Advertising Manager, discuss how businesses can strategically plan events that strengthen patient relationships, increase community awareness, and create opportunities for practice growth. From grand openings and VIP gatherings to service launches and patient appreciation events, they share practical considerations for making your next event both memorable and measurable.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    Ep. 160 - How to Plan a Memorable and Measurable Event

  5. Aug 12

    Ep. 159 - What Consultants See That Business Owners Often Miss

    Every practice has challenges, but the issue you think is holding your practice back isn't always the real problem. As consultants what we uncover is often far more important than the answer the practice owner came looking for.   In this episode, CEO and Founder Jay Shorr and Sr. Client Success Manager Nan Maddox discuss the patterns they see during consultations with aesthetic practices across the country. From staffing challenges and lead conversion to operational inefficiencies, financial blind spots, and patient experience, they explain why lasting growth starts with identifying the root cause not just treating the symptoms.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    Ep. 159 - What Consultants See That Business Owners Often Miss

  6. Jul 15

    Ep. 158 - How to Build a Skincare Program That Patients Actually Buy From

    Many aesthetic practices miss valuable revenue because skincare conversations never happen, staff lack confidence recommending products, or patients purchase their skincare somewhere else. The result? Lost retail sales, lower patient retention, and treatment outcomes that may never reach their full potential.   In this episode, Marketing & Advertising Manager Paige Hamilton and Partner & Sr. Client Success Manager Cristian Devoz discuss why skincare should be an essential part of every patient journey, how to recommend products without sounding salesy, strategies for training your team to increase retail sales, and marketing tactics that keep your practice top of mind long after the appointment ends.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    Ep. 158 - How to Build a Skincare Program That Patients Actually Buy From

  7. Jul 1

    Ep. 157 - The Hidden Cost of Not Training Your Aesthetic Team

    Training is often pushed to the back burner until problems start showing up. Unfortunately, by then, practices may already be losing revenue, experiencing staff turnover, creating inconsistent patient experiences, or exposing themselves to compliance risks.   In this episode, CEO & Founder Jay Shorr and Partner & Sr. Client Success Manager Cristian Devoz discuss the hidden costs of not training your team, common onboarding mistakes, and how ongoing training can improve conversions, culture, confidence, and long-term practice growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    Ep. 157 - The Hidden Cost of Not Training Your Aesthetic Team

  8. Jun 9

    Ep. 156 - The Marketing Foundations Every Aesthetic Practice Needs

    Many aesthetic practices feel like they are constantly “doing marketing” without seeing consistent growth from it. Between social media, websites, patient communication, and in office promotions, it is easy to feel busy without knowing whether your efforts are actually converting into consultations, loyal patients, and long term practice growth.   In this episode, Marketing and Advertising Manager Paige Hamilton and Partner and Director of Client Development Ana Suarez discuss the foundational marketing elements every aesthetic practice should have in place before investing in advanced campaigns or outside advertising. Together, they break down common missed opportunities practices face with websites, in office marketing, social media, patient communication, email follow up, and team training, while explaining how stronger systems and more intentional strategy can improve consistency, patient trust, and overall growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    Ep. 156 - The Marketing Foundations Every Aesthetic Practice Needs
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About

Seasoned professionals and aesthetic industry pros at Shorr Solutions delve into the business side of medical cosmetics and divulges what it takes to have a successful practice. Listen as they're joined by colleagues, legal experts, marketing professionals, aesthetic medical practice owners and providers to give YOU the expert advice you’re craving.

Information

  • Creator
    Shorr Solutions
  • Years Active
    2020 - 2026
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © 2026 Shorr Solutions
  • Show Website
    Shorr Solutions: The Podcast