The Curious Advantage Podcast

The Curious Advantage

The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture. Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity. Learn more at curiousadvantage.com.

  1. Why "Just Be Yourself" Is Terrible Leadership Advice with Dr Laura Sicola (Cognitive Linguist)

    1d ago

    Why "Just Be Yourself" Is Terrible Leadership Advice with Dr Laura Sicola (Cognitive Linguist)

    Most leaders focus on what they say. Dr. Laura Sicola argues that how you say it matters just as much. In this episode of The Curious Advantage Podcast, executive communication coach, cognitive linguist and author Dr. Laura Sicola explores the concept of the "leadership voice"—the combination of your literal voice and your unique perspective. Together, they shape how your message lands, how others perceive you, and ultimately, how much influence you have. Laura shares practical insights from her work with leaders at organisations including Amazon, Intel and the US Department of Commerce, revealing how communication can be adapted without sacrificing authenticity. In this conversation, we explore: • The difference between influence, persuasion, manipulation and performance• Why authenticity isn't the same as staying in your comfort zone• How the "prismatic voice" helps leaders adapt to different audiences and situations• The role of curiosity, empathy and emotional intelligence in effective communication• Why video feedback can uncover communication blind spots and accelerate growth• How leaders can communicate with clarity and confidence in an increasingly complex world Laura's LinkedIn Laura Sicolas websiteSpeaking to Influence website Free Tool: The Leadership Communication Blind Spot Checklist hereSpeaking to Influence: Mastering your Leadership Voice on Amazon The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

    40 min
  2. 100 Episodes Later: Why Curiosity Has Gone from an Advantage to an Imperative

    Jun 3

    100 Episodes Later: Why Curiosity Has Gone from an Advantage to an Imperative

    In this milestone 100th episode of The Curious Advantage Podcast, Paul Ashcroft, Simon Brown and Garrick Jones reflect on six years of conversations exploring curiosity, leadership, learning, AI and the future of work. What began during lockdown has grown into a global platform for ideas spanning neuroscience, psychology, education, business transformation, technology and the arts. In this special episode, the team looks back at the guests, themes and moments that shaped the first 100 episodes and explores why curiosity has moved from being an advantage to becoming an imperative. They discuss standout conversations with guests including Amy Edmondson, Alexia Cambon and Giles Yeo, while also introducing the thinking behind their upcoming book, The Curious Imperative. You’ll hear reflections on how curiosity helps us navigate AI, disruption, uncertainty and change and why asking better questions may be one of the most important human skills for the future. Resources The Curious Advantage Website Learn more about The Curious Imperative Buy The Curious Advantage The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

    28 min
  3. Prof. Robert Kegan on Curiosity, Self-Authorship, Adult Development and Why Change Is So Hard (Harvard Graduate School of Education)

    May 20

    Prof. Robert Kegan on Curiosity, Self-Authorship, Adult Development and Why Change Is So Hard (Harvard Graduate School of Education)

    Professor Robert “Bob” Kegan (Harvard Graduate School of Education) joins The Curious Advantage Podcast to explore curiosity, adult development, and why meaningful change is often so difficult. Bob explains curiosity as a “delight in the knowing gap” and shares how adults grow through different stages of psychological development, from the socialised mind to self-authorship and the self-transforming mind. He also introduces the idea of “immunity to change,” revealing how hidden assumptions and internal defences can prevent us from making the changes we genuinely want to make. The episode also looks at AI, digital transformation, leadership, feedback, and how curiosity can help us test our assumptions, build self-authorship, and adapt in a rapidly changing world. Resources mentioned: Immunity to Change by Robert Kegan and Lisa Lahey In Over Our Heads by Robert Kegan The Curious Advantage by Paul Ashcroft, Simon Brown & Garrick Jones Chapters:00:00 Introduction to Bob and Curiosity and Adult Development 01:30 Defining Curiosity as Delight in the Knowing Gap04:50 Curiosity and Psychological Growth08:19 Learning vs. Development: Transcending Frames12:28 Stories of Development: The Olympic Skater and Lincoln17:21 Stages of Adult Development: Socialized to Self-Transforming22:13 The Small Percentage Achieving Self-Transforming Mind39:02 Immunity to Change: Why Change is Difficult56:22 AI and Development: Opportunities and Challenges01:10:00 The Power of Inner Inquiry and Self-Understanding01:14:48 Conclusion and Key Takeaways The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

    1h 6m
  4. Tara May: The Unexpected Superpowers of Autistic Minds That Transform Business Success (CEO, Aspiritech)

    Apr 22

    Tara May: The Unexpected Superpowers of Autistic Minds That Transform Business Success (CEO, Aspiritech)

    Join Simon Brown and Paul Ashcroft as they explore Tara May's inspiring journey from journalism to leading Aspirtech, a company championing neurodiversity and harnessing the unique strengths of autistic adults. Discover how curiosity drives innovation, leadership, and social impact in the digital age. Chapters 00:00 Introduction to Neurodiversity and Leadership02:59 Tara's Journey: From Journalism to CEO06:06 Understanding Aspirotech's Mission and Model08:48 Defining Autism and Neurodiversity11:51 The Unique Strengths of Neurodivergent Individuals15:13 The Role of Technology and Human Collaboration18:08 Creating a Supportive Workplace Environment20:56 Fostering Neurodiversity in Organizations23:50 The Impact of Creativity and Problem Solving26:56 Global Efforts and Collaborations for Neurodiversity29:59 Leadership Lessons and the Importance of Kindness ResourcesAspirtech NeuroWorks HAPI The Curious Advantage Podcast Simon Brown LinkedIn Paul Ashcroft LinkedInTara May LinkedIn The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage is available on Amazon and Audiobook Follow us on LinkedIn and InstagramDiscover more about The Curious Advantage hereThe Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

    40 min
  5. Finn Hall: Functional Mushrooms, Building a Premium Brand, Authenticity & Curiosity (CEO, Headstrong)

    Apr 1

    Finn Hall: Functional Mushrooms, Building a Premium Brand, Authenticity & Curiosity (CEO, Headstrong)

    Unlock the secret to building an authentic, high-quality brand in a saturated market. In this episode, we’re joined by Finn Hall, CEO of Headstrong and former Team GB cyclist, who is redefining the functional mushrooms space through an uncompromising focus on quality, design and curiosity. Finn shares his journey from elite sport to young entrepreneurship, revealing how a personal discovery sparked a mission to challenge industry standards and build a brand people can genuinely trust. He opens up about the realities of starting and scaling a premium brand in a saturated market, and what it takes to stay authentic while growing fast. We explore how curiosity fuels innovation, why authenticity is non-negotiable in today’s landscape, and how social media and community have become powerful drivers of modern brand success. From building trust with your audience to creating a loyal following, Finn shares what it really takes to turn a product into a movement. From the science behind functional mushrooms and extraction quality, to the role of design, storytelling and digital presence, this conversation is packed with insight for anyone building a brand today. Show LinksHeadstrong Website Headstrong Instagram Finn Hall LinkedInThe Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage is available on Amazon and Audiobook Follow us on LinkedIn and InstagramDiscover more about The Curious Advantage hereThe Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

    37 min
  6. Shawn Vanderhoven: Leadership, Curiosity, Building an Intelligence Culture and the Power of Pause (Partner, Wiseman)

    Mar 18

    Shawn Vanderhoven: Leadership, Curiosity, Building an Intelligence Culture and the Power of Pause (Partner, Wiseman)

    In this episode, Simon Brown and Garrick Jones speak with leadership expert Shawn Vanderhoven about how curiosity, and the often overlooked power of pausing, can transform leadership, decision-making, and team performance. In a world that rewards speed and constant action, Shawn challenges the assumption that great leaders need to move faster. Instead, he explores how creating space, through better questions, clearer priorities, and intentional pauses, can unlock stronger thinking and more meaningful contributions across teams. Drawing on insights from his book Pause: How to Lead Brilliant Work in a Busy World, Shawn shares practical strategies for building an intelligence culture, avoiding common leadership traps, and helping teams focus on what truly matters. The conversation offers a fresh perspective on how leaders can shift from doing more to enabling better work. Show LinksShawn's LinkedInWiseman GroupPause: How to Lead Brilliant Work in a Busy World available on Amazon The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage is available on Amazon and Audiobook Follow us on LinkedIn and InstagramDiscover more about The Curious Advantage hereThe Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

    44 min
  7. Rich Diviney: How to Apply a Navy SEAL’s Attributes Mindset to Your Work and Leadership (Performance Expert)

    Feb 25

    Rich Diviney: How to Apply a Navy SEAL’s Attributes Mindset to Your Work and Leadership (Performance Expert)

    In this episode of The Curious Advantage, former Navy SEAL officer and human performance expert Rich Diviney joins Simon Brown and Garrick Jones to explore what truly drives leadership, performance under pressure, and the neuroscience behind stress and fear. Drawing on two decades in the SEAL Teams, Rich breaks down why attributes and not skills determine success in high-pressure, high-uncertainty environments. Rich explains how elite performers build situational awareness, adaptability, and neural agility, and why concepts like dynamic subordination are essential for modern leadership. He dives into the neuroscience of stress management, the role of curiosity in high-stakes decision-making, and how understanding duration, pathway, and outcome can help the brain stay calm under uncertainty. Whether you’re leading teams, navigating complexity or curious about the psychology behind human performance, this conversation offers powerful insights into attributes, curiosity, and the mindsets required to thrive in chaotic environments. Show Links: Attributes WebsiteAttributes HubRich Diviney LinkedInThe Attributes: 25 Hidden Drivers of Optimal Performance book is available on Amazon The Curious Advantage explores curiosity and its growing importance in the digital age. From history, neuroscience, and anthropology to business and culture, it takes the widest possible view of curiosity. At its heart is the ‘Sailing the 7C’s of Curiosity’ model, a practical framework to help individuals harness curiosity as a power skill for growth and transformation. The Curious Advantage is available on Amazon and Audiobook Follow us on LinkedIn and InstagramDiscover more about The Curious Advantage here The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing by Danny Cross and video editing by Jessica Wickham.

    43 min
5
out of 5
12 Ratings

About

The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture. Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity. Learn more at curiousadvantage.com.

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