Quality Meat Scotland Podcast

Quality Meat Scotland

Spanning topics including market trends, brand communications and industry development projects, the Quality Meat Scotland podcast will draw together sector experts with farmers and stakeholders to hear their views and the all-important facts about the Scottish Red Meat industry.

  1. MAR 20

    Series 12 Episode 17 - On the Ground: Building a More Resilient Supply Chain (Part 1)

    Send us Fan Mail This latest podcast episode builds on the discussions from our Building Better Beef Supply Chain event, offering those who couldn’t attend, or who want to revisit the key themes, the chance to hear more through practical, experience-led conversation. Bringing together an independent consultant, and working farmer, the first episode in this two part episode explores how the beef and lamb supply chain can become more resilient, efficient and future-ready, with a strong focus on real on-farm insight and lived experience. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    51 min

  2. FEB 10

    Series 12 Episode 16 - Routes In: Real Career Stories From Scotland’s Red Meat Supply Chain

    Send us Fan Mail This episode dives in to the wide variety of routes into a career in Scotland's red meat supply chain, giving a behind-the-scenes look at the stories, motivations, and opportunities that shape careers across the sector. With insights from three special guests reflecting different journeys into the industry, the episode also includes an update from Kate Rowell, Chair of Quality Meat Scotland, as well as market insights from our specialist Abby Tong. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    1h 1m

  3. 12/18/2025

    Series 12 Episode 15 - Evolving Standards, Strengthening Trust

    Send us Fan Mail This episode dives into the latest updates to the QMS Cattle & Sheep Assurance Scheme, what’s changing, why it matters, and how it strengthens both farmer practicality and consumer trust. With insights from farmer and QMS board member Niall Jeffrey and Kathryn Kerr, Head of Brands Integrity, we explore how collaboration and clarity are shaping the next 35 years of assurance. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    52 min

  4. 11/21/2025

    Series 12 Episode 14 - Lamb for St Andrew’s Day: Connecting Tradition, Farming & Consumers

    Send us Fan Mail This Lamb for St Andrew’s Day episode brings together three voices at the heart of Scotland’s Scotch Lamb story. Tracy Martin talks us through QMS’s campaign approach and how raising the profile of Scotch Lamb during November supports farmers and inspires consumers. From the auction ring, Robbie Hamilton shares what the trade looks like at this time of year — and why industry backing matters for both confidence and connection. Finally, shepherdess and Scotch Ambassador Anna McKinnon reflects on her journey, the role of storytelling in modern farming, and why championing Scotch Lamb is more than a job — it’s a responsibility. Insight, authenticity, and the spirit of Scotland’s national day all in one episode. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    57 min

  5. 10/24/2025

    Series 12 Episode 13 - Showcasing Scotch: Taking Scotland’s Red Meat to Anuga

    Send us Fan Mail Scotland’s red meat goes global! Tune in as our host Claire Taylor deep dives in the highlights, insights and opportunities from Anuga 2025 – one of the world’s biggest food and drink trade shows. Hear from Kate Rowell, Iain Macdonald, Tom Gibson and Mairi Gougeon MSP on exports, opportunity and the power of provenance. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    38 min

  6. 09/17/2025

    Series 12 Episode 12 - Behind the Scotch Label: Stories from the Summer Campaign

    Send us Fan Mail In this episode of the QMS Podcast, Kate reflects on a busy month of activity, sharing key meetings, industry takeaways, and a look ahead to what’s next for QMS, including our presence at Anuga in October. Abby brings market insight, exploring current conditions and the consumer trends shaping demand both at home and abroad. We then turn to the latest Scotch campaign, where Emma explains how it was developed with a focus on trust, traceability, and tradition, alongside the media channels driving reach from TV to digital and in-store. Jennifer shares her personal journey as one of the featured farmers, discussing the importance of visibility for real Scottish farmers, quality assurance, and buying local, while also reflecting on succession planning as Angus shows growing interest in the farm. Emma closes with a look at first-month campaign results, what’s resonating with audiences so far, and how the campaign ties into longer-term goals for the Scotch brands and QMS’s wider marketing plans for the year ahead. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    48 min

  7. 08/27/2025

    Series 12 Episode 11, Strengthening Local Processing: The Future of Private Slaughter in Scotland

    Send us Fan Mail In this episode, Claire interviews Jenny McKerr, who discusses her role as Private Kill Coordinator at Quality Meat Scotland. They explore the challenges facing abattoirs in Scotland, the importance of private kill for local markets, and the need for collaboration between farmers and processors. Jenny shares her experiences in processing and agritourism, highlighting the growing interest in local supply chains and the need for producer groups to enhance communication and efficiency in the industry. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    43 min

  8. 08/12/2025 ·  BONUS

    Series 12 Episode 10 - Red Meat Industry Profile Special

    Send us Fan Mail This bonus podcast episode delves into the latest findings from Quality Meat Scotland's Red Meat Industry Profile 2025, highlighting record economic contributions, challenges in livestock numbers, and evolving consumer behaviours. Ian Macdonald and Abby Tong from QMS discuss key insights, including profitability pressures, retail trends, and the importance of local produce. The conversation also covers the Meeting Our Potential campaign aimed at stabilising the beef herd and enhancing the sector's resilience. Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast

    31 min
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About

Spanning topics including market trends, brand communications and industry development projects, the Quality Meat Scotland podcast will draw together sector experts with farmers and stakeholders to hear their views and the all-important facts about the Scottish Red Meat industry.

Information

  • Creator
    Quality Meat Scotland
  • Years Active
    2020 - 2026
  • Episodes
    103
  • Rating
    Explicit
  • Copyright
    © 2026 Quality Meat Scotland Podcast
  • Show Website
    Quality Meat Scotland Podcast

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