Eggoz is India's largest branded egg company, built on a market where over 95% of eggs sold in the country are still loose, unpackaged, and unbranded. Its founder, Abhishek Negi, got here after his first startup, a cab aggregator but failed, and people laughed when he said his next idea was to sell eggs. In this episode of the Founder Thesis Podcast with Akshay Datt, Abhishek walks through why he picked eggs of all things, why he spent three years living in Bihar Sharif running poultry farms himself before ever launching a brand, and why an egg's shell hides everything that actually matters about its quality. We get into how Eggoz built an asset-light network of contract farmers instead of owning land, why quick commerce turned out to be the real unlock for a daily-purchase staple like eggs (not e-commerce, not general trade first), and the actual unit economics behind selling on Blinkit, Zepto, and Instamart versus building a Kirana network brick by brick. Abhishek also gets candid about the ₹80 lakh angel round he raised right after his first startup shut down, how investors kept telling him "it's a bird, who cares," and how he decided Eggoz was worth building when his last company wasn't. If you're curious about D2C in India, agritech, or what it actually takes to build a national FMCG brand around a commodity everyone assumed couldn't be branded, this one's worth your full attention. Chapters 0:00 – Introduction 1:06 – Favourite egg recipe & India's egg-eating habits 4:29 – Why Bihar Sharif, not a metro city 7:12 – The thesis: why bet on agriculture 10:23 – Roder: the cab aggregator that failed 17:39 – What it's like to shut down a startup 19:37 – Choosing eggs: fixing supply, not creating demand 22:41 – Deciding to farm before building a brand 25:02 – Three years of hands-on poultry farming 29:40 – First funding and the asset-light farmer network 32:55 – COVID, the egg-price crash, and the pivot to branding 35:16 – From loose eggs to a branded product 39:19 – Why general trade came before quick commerce 44:41 – Growing sales at the retailer level 46:02 – Eggoz today: revenue and quick commerce split 47:33 – What it actually takes to win on quick commerce 49:50 – Blinkit vs Zepto vs Instamart 51:16 – Marketing: inducing trial, not chasing awareness 58:42 – Margins: quick commerce vs general trade 1:02:23 – Gross margins and EBITDA status 1:04:51 – Raising the $20M Series C 1:09:03 – Governance, mentors, and the books that shaped him 1:11:23 – Raising the first ₹80 lakh after a failed startup 1:15:07 – Knowing when to quit vs when to push through 1:16:47 – Beyond shell eggs: frozen patties and B2B 1:20:03 – Inside the supply chain, egg to doorstep 1:24:03 – Advice for young entrepreneurs Watch the full episode to see how a founder took India's most unbranded protein staple and built a national brand around it. #AbhishekNegi #Eggoz #FounderThesis #AkshayDatt #IndiaStartups #AgritechIndia #D2CIndia #QuickCommerce #BlinkitZepto #IndianEggMarket #BrandedEggs #StartupFailureLessons #SupplyChainStrategy #D2CUnitEconomics #HowToSellOnQuickCommerce #IITKharagpurFounder #KiranaDistribution #ProteinIndia #SeriesCFunding #IndianFoodBrands Disclaimer: The views expressed are those of the speaker, not necessarily the channel