The Vince Perri Podcast

The Vince Perri Podcast

Hosted by Vince Perri, this podcast is a direct, practical conversation for business owners, operators, and investors who want to build companies that are durable, disciplined, and ultimately sellable. Each episode sits at the intersection of mindset, operations, and enterprise value. Vince breaks down how owners must think differently once they decide to build an asset instead of buying themselves a job. This includes owner psychology, decision-making under pressure, long-term thinking, and the mental shift required to let go of control and build real leverage. On the operational side, the show goes deep into the mechanics that buyers care about most: profit quality, clean financials, systems, SOPs, leadership structure, and execution discipline. Vince explains how buyers evaluate businesses using EBITDA and SDE, why operational chaos destroys valuation, and how strong processes and teams reduce risk and increase multiples. You will hear clear frameworks, real-world examples, and actionable insights on how to align mindset with execution so the business can function without the owner in the center of everything. No hype. No motivational fluff. Just clear thinking, operational rigor, and proven principles for building a business that runs well today and sells well tomorrow.

  1. 4d ago

    How They Built a Renovation Business for House Flippers Alex Miranda & Shastine Pavao

    Design. Build. Sell. Alex Miranda (CEO and General Contractor) and Shastine Pavao (COO and designer) of Belle Style Designs run a turnkey rehab company built for real estate investors, getting projects done in about 6 weeks instead of 12. In this episode they sit down with Vince to show how a contractor and a designer built it. In this episode: - Why investor work means tighter margins, and how supplier relationships protect them - The numbers: 18 to 20 leads a month, about 40% converted, 12 to 15 active projects - Why the next two years will separate the heavy hitters from everyone else - The turnkey client: what investors hand off, and what they keep - Why the future of construction is AI as a tool, not a replacement If you flip, invest, or run a contracting business and want to scale, this one is for you. Subscribe for more real conversations with people who've built, bought, or scaled a real company. Connect with Belle Style Designs: Website: bellestyledesigns.com Instagram: instagram.com/bellestyledesigns Alex Miranda on LinkedIn: linkedin.com/in/alexmiranda14 Alex Miranda on TikTok: tiktok.com/@alexmiranda14 Recorded at Elite Podcast Studio, Tampa Bay's premier podcast facility. Premium. Polished. Powerful. Website: elitepodcaststudio.com Email: hello@elitepodcaststudio.com Instagram: instagram.com/elitepodcaststudio YouTube: youtube.com/@ElitePodcastStudio Facebook: facebook.com/elitepodcaststudio LinkedIn: linkedin.com/company/elite-podcast-studio Chapters: 0:00 Cold open: projects done in 6 weeks instead of 12 1:19 What Belle Style Designs does and why it's different 7:10 Why a contractor and a designer make the perfect partnership 9:05 Why you can't build a business alone 12:10 Investor work vs. retail: margins and trust 14:55 The numbers: leads, conversion, and projects per month 21:04 The next two years: what separates the heavy hitters 25:14 The ideal turnkey client for investors 29:48 Take action: stop saying "one day" 32:00 The future of construction and AI Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri

    How They Built a Renovation Business for House Flippers Alex Miranda & Shastine Pavao
  2. Sep 28

    Why Selling Businesses Is Hard: Alessandro Antezza on the Real Reason Deals Fall Apart

    Alessandro Antezza is a fellow business broker in Tampa Bay, and an Italian immigrant who built his own version of the American Dream here before helping hundreds of others do the same. In this episode he and Vince talk shop: why selling a business is so much harder than selling real estate, and what it actually takes for someone abroad to buy a US business. In this episode we get into: - Why it's easier to sell a piece of real estate than a business, and why so much of a business's real value lives in the owner, not the numbers - Why 70 to 80% of businesses that go to market never sell, and about 50% of deals fall apart during due diligence after the offer is accepted - What it actually takes for someone abroad to buy a US business: the team, the visa process, and why $150,000 is the realistic starting number - The SBA test: why a business that can qualify for SBA financing is worth more, even if you're planning to sell 3 to 5 years from now - A deal that almost died: canceling a contract to protect a buyer, and getting the hardest signature of his career from a seller who took 3 months to trust him - Building a life and a business in the US after growing up in Italy, and what actually makes the American Dream real If you're a business owner thinking about selling, or an entrepreneur abroad thinking about buying a business in the US, this episode is for you. Subscribe for more real conversations with people who've built, bought, or scaled a real company, and share this with someone thinking about their next move. Connect with Alessandro Antezza / Sunshine Eagle: Website: sunshineagle.com Instagram: instagram.com/sunshineagle Facebook: facebook.com/sunshineagle LinkedIn: linkedin.com/company/sunshineagle YouTube: youtube.com/@Sunshineagle Alessandro is also the author of The American Entrepreneur's Playbook. Recorded at Elite Podcast Studio, Tampa Bay's premier podcast facility. Premium. Polished. Powerful. Website: elitepodcaststudio.com Email: hello@elitepodcaststudio.com Instagram: instagram.com/elitepodcaststudio YouTube: youtube.com/@ElitePodcastStudio Facebook: facebook.com/elitepodcaststudio LinkedIn: linkedin.com/company/elite-podcast-studio Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs Chapters: 0:00 Cold open: why is it so hard to sell a business 3:07 Helping Italian immigrants come to the US through business acquisition 10:03 How much money you actually need: the realistic $150,000 number 14:11 The real value isn't in the business, it's in the owner 17:38 Why 70% of businesses never sell, and how to prepare 3 to 5 years out 23:22 A transaction that almost fell apart 28:43 The hardest signature of his career 32:20 The American Dream, and why it's so much harder to build a business in Italy #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri

    Why Selling Businesses Is Hard: Alessandro Antezza on the Real Reason Deals Fall Apart
  3. Sep 24

    How AI Automates Customer Reviews Chirag Patel and Kelly Walters on Turning Reviews Into Revenue

    Anthony Haddad didn't get into AI because it was trendy, he got into it out of desperation and survivability. While running four companies with VCs watching, he broke his back in a car accident on top of a torn ACL, MCL, and meniscus, and a long history of major surgery. In this episode he breaks down how AI became the thing that kept his businesses alive, and how he's built an entire operating system around it. In this episode we get into: - How Anthony helped scale Anchor Rides, a yacht charter marketplace, from $140,000 to $9.2 million in annual revenue - The real reason he got into AI: desperation and survivability while running four companies through a string of injuries and surgeries - The AI ATM Machine: why he treats AI as a revenue system, not a content tool, and where he tells overwhelmed founders to start - The Main Brain: how he replaced a traditional org chart with department-specific AI agents his team trains and works alongside instead of getting replaced by - Building JewelryBox.ai, an AI-powered marketing platform for independent jewelry stores, born out of his own family's jewelry business - The generational and moral questions AI raises for the next generation growing up dependent on it If you're a business owner who knows you need AI but doesn't know where to start, or you're trying to figure out how to make it actually make you money instead of just content, this episode is for you. Subscribe for more real conversations with people who've built, bought, or scaled a real company, and share this with someone who's still doing everything the hard way. Connect with Anthony Haddad: Website: jewelrybox.ai Website: theaiatmmachine.com Website: yummymarketing.com Instagram: instagram.com/AnthonyAIMarketing Facebook: facebook.com/Jewleryboxai YouTube: youtube.com/@Jewelryboxai LinkedIn: linkedin.com/in/yummyimagemedia Recorded at Elite Podcast Studio, Tampa Bay's premier podcast facility. Premium. Polished. Powerful. Website: elitepodcaststudio.com Email: hello@elitepodcaststudio.com Instagram: instagram.com/elitepodcaststudio YouTube: youtube.com/@ElitePodcastStudio Facebook: facebook.com/elitepodcaststudio LinkedIn: linkedin.com/company/elite-podcast-studio Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri

    How AI Automates Customer Reviews Chirag Patel and Kelly Walters on Turning Reviews Into Revenue
  4. Sep 21

    AI Outsmarted My Injury How Anthony Haddad Built an AI Empire From a Hospital Bed

    Anthony Haddad didn't get into AI because it was trendy, he got into it out of desperation and survivability. While running four companies with VCs watching, he broke his back in a car accident on top of a torn ACL, MCL, and meniscus, and a long history of major surgery. In this episode he breaks down how AI became the thing that kept his businesses alive, and how he's built an entire operating system around it. If you're a business owner who knows you need AI but doesn't know where to start, or you're trying to figure out how to make it actually make you money instead of just content, this episode is for you. Subscribe for more real conversations with people who've built, bought, or scaled a real company, and share this with someone who's still doing everything the hard way. Connect with Anthony Haddad: Website: jewelrybox.ai Website: theaiatmmachine.com Website: yummymarketing.com Instagram: instagram.com/AnthonyAIMarketing Facebook: facebook.com/Jewleryboxai YouTube: youtube.com/@Jewelryboxai LinkedIn: linkedin.com/in/yummyimagemedia Recorded at Elite Podcast Studio, Tampa Bay's premier podcast facility. Premium. Polished. Powerful. Website: elitepodcaststudio.com Email: hello@elitepodcaststudio.com Instagram: instagram.com/elitepodcaststudio YouTube: youtube.com/@ElitePodcastStudio Facebook: facebook.com/elitepodcaststudio LinkedIn: linkedin.com/company/elite-podcast-studio Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri

    AI Outsmarted My Injury How Anthony Haddad Built an AI Empire From a Hospital Bed
  5. Sep 14

    Stop Chasing More Clients - How Jake Alexander Learned Less Is More the Hard Way

    Jake Alexander didn't set out to be an accountant. He did a few tax returns for friends by accident, forgot about it, and came back the next year to a waiting room. Ten years and three acquisitions later, he's the CEO of Action Accounting in Tampa Bay, and he's got the scars to prove growth on paper isn't the same as growth your systems can actually hold. In this episode we get into: - The accidental origin story: how a handful of favor tax returns turned into a business he never planned to start - Three acquisitions in three years that almost put him out of business, and what actually broke first - Why he ran Action Accounting without a CRM for the first seven or eight years, and what he calls "insane to think about" now - The industry's shift from compliance to advisory, and what to ask your own CPA to find out which one you're actually getting - Why AI is changing bookkeeping behind the scenes, but won't replace the relationship clients actually pay for - The hibachi dinner story: the moment that hit him harder than any client tax-savings win If you're a service business owner thinking about an acquisition, running without a CRM, or wondering whether your accountant is actually advising you or just filing paperwork, this episode is for you. Subscribe for more real conversations with people who've built, bought, or scaled a real company, and share this with someone about to make a decision they haven't fully planned for. Connect with Jake Alexander / Action Accounting: Website: actionaccountingusa.com Instagram: instagram.com/jakea360 Facebook: facebook.com/actionaccountingusa YouTube: youtube.com/@actionaccountingusa LinkedIn: linkedin.com/in/jake-alexander-83632918 Recorded at Elite Podcast Studio, Tampa Bay's premier podcast facility. Premium. Polished. Powerful. Website: elitepodcaststudio.com Email: hello@elitepodcaststudio.com Instagram: instagram.com/elitepodcaststudio YouTube: youtube.com/@ElitePodcastStudio Facebook: facebook.com/elitepodcaststudio LinkedIn: linkedin.com/company/elite-podcast-studio Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs 0:00 Cold open: the human element that prevails over AI 1:05 A sales guy who fell into accounting by accident 1:18 Three acquisitions over three years 1:42 Finding a business partner and doubling overnight 3:59 Walking through the first acquisition deal 7:23 Buying a small, owner-dependent firm 8:35 The biggest lesson from acquisition #1 9:28 Two acquisitions too fast 14:31 What actually broke first: client experience, then cash flow 15:29 Five years later: redefining success from headcount to profit 20:58 How Jake got into accounting completely by accident 23:34 The biggest problem in the industry: communication and expectations 24:49 No CRM for the first seven or eight years 26:16 The shift from compliance to advisory 27:57 Clients who try to minimize profit just to avoid taxes 29:48 The hibachi dinner story 31:51 Where AI actually fits in accounting 39:19 Wrap up: where to find Jake #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri

    Stop Chasing More Clients - How Jake Alexander Learned Less Is More the Hard Way
  6. Sep 4

    The Power of Tiny Challenges - How Richmond Dinh Closes $15K Deals Without a Funnel

    Richmond Dinh lost $1.2 million before he found the model that built his multi-seven-figure coaching company. He's an international speaker at Funnel Hacking Live, the creator of the Tiny Challenge methodology, and the author of the book behind it. In this episode we get into: - The psychological pattern the $1.2 million loss forced him to break - Proximity is power: why the most important decision you'll ever make is who you spend time with - The Tiny Challenge: how he closes $2,000 to $15,000 deals with one person, over just 3 to 5 days, without a funnel, a website, or an email list - The Five F's: Future, Frustrations, Failures, Fears, and Framing, and why pulling out someone's past failures matters so much to closing them - Why AI is flooding the coaching space, and why the only AI-proof offer sells experiences, community, and challenges - How he runs a team of 24 full-time employees with 0% churn, and what he actually does differently in hiring and culture - Reinventing himself three times: optometrist, life coach, business coach, and what it actually costs to walk away from an identity If you're a coach trying to figure out how to get your first client without a big audience, or a founder rethinking what your offer needs to look like in an AI world, this episode is for you. Subscribe for more real conversations with people who've built something worth owning, and share this with someone still chasing the wrong model. Connect with Richmond Dinh: Website: richmonddinh.com Instagram: instagram.com/richmonddinh Facebook: facebook.com/coachrichmonddinh YouTube: youtube.com/@richmonddinh-neversettle Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri

    The Power of Tiny Challenges - How Richmond Dinh Closes $15K Deals Without a Funnel
  7. Aug 24

    Chasing the American Dream - How Giacomo Sanvitale Built 800K Followers Before He Could Earn a Dollar

    Giacomo Sanvitale landed in the United States at 19 years old with a suitcase, no family, no network, and no safety net. He built over 800,000 followers across platforms before his visa even allowed him to earn a single dollar from any of it. Giacomo is a content strategist at Undercurrent, a retired professional soccer player, and one of the most original thinkers I've had on this show. In this episode we get into: - What the first weeks in America actually felt like, alone, with nothing but a suitcase and a dream - Why he kept building an audience for years with zero financial return, and what that says about patience - Prepare for Impact, his original philosophy on why the opportunity you've been praying for will still shake you if you're not ready for it - Trust converts, vanity metrics don't: the real reason brands found him wasn't his follower count - The Reggina story: what happened when strangers thanked him for making them feel seen in a city he'd never been to - Why fear of his own accent cost him years of building in English, and what finally got him past it If you're building a personal brand, an immigrant building something from nothing, or just need a reminder that the story you're most afraid to tell is usually the one that matters most, this episode is for you. Subscribe for more real conversations with people who've built, bought, or scaled something real, and share this with someone chasing their own version of the dream. Connect with Giacomo Sanvitale: Instagram: instagram.com/giacomosanvitale TikTok: tiktok.com/@gogiaco YouTube: youtube.com/@GiacomoSanvitale LinkedIn: linkedin.com/in/giacomosanvitale Recorded at Elite Podcast Studio, Tampa Bay's premier podcast facility. Premium. Polished. Powerful. Website: elitepodcaststudio.com Email: hello@elitepodcaststudio.com Instagram: instagram.com/elitepodcaststudio YouTube: youtube.com/@ElitePodcastStudio Facebook: facebook.com/elitepodcaststudio LinkedIn: linkedin.com/company/elite-podcast-studio Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs #BusinessOwner #Entrepreneur #SmallBusiness #BusinessGrowth #Leadership #Scaling #ExitPlanning #BuildToSell #AllBusiness #VincePerri

    Chasing the American Dream - How Giacomo Sanvitale Built 800K Followers Before He Could Earn a Dollar
  8. Aug 17

    Build a Powerful Brand - How Trey Strong Turned Strong Roofing Into a Local Empire

    Trey Strong didn't set out to be a roofer. Now he owns Strong Roofing, one of the most recognized roofing brands in Sarasota and Tampa, with billboards, wrapped trucks, and a name people search for by name. In this episode we get into: - The mindset shift that took him from five years of just chucking shingles to building a real company - The 3 free marketing moves he tells every new roofer to start with: Google reviews, truck wraps, and job site presence - The buffalo mindset: why you run at your problems instead of away from them - Why his face is still on the billboards, and what it actually takes to remove owner dependency - What happens when we ask an AI agent to find and quote a roofer, live on the show - His 4:45am morning routine, and why you should always be building your business to sell, even if you never do If you think nobody wants to pay attention to what your business does, this episode will change your mind. Subscribe for more real conversations with people who've built something worth owning, and share this with someone building their own brand from the ground up. Connect with Trey Strong / Strong Roofing: Website: strongroofingsrq.com Instagram: instagram.com/strongroofingsrq Facebook: facebook.com/StrongRoofingSRQ YouTube: youtube.com/@strongroofing LinkedIn: linkedin.com/company/strongroofingsrq Recorded at Elite Podcast Studio, Tampa Bay's premier podcast facility. Premium. Polished. Powerful. Website: elitepodcaststudio.com Email: hello@elitepodcaststudio.com Instagram: instagram.com/elitepodcaststudio YouTube: youtube.com/@ElitePodcastStudio Facebook: facebook.com/elitepodcaststudio LinkedIn: linkedin.com/company/elite-podcast-studio Everything about business. Nothing held back. All Business with Vince Perri is built for business owners who want straight talk about starting, scaling, and building something worth owning. New episodes every week. Subscribe and hit the bell so you never miss an episode. 🔗 Website: https://www.vinceperri.com 📊 Free Value Clarity Roadmap: https://go.vinceperri.com/vcr-yt 📅 Book a Call with Vince: https://go.vinceperri.com/calendar-page-yt-1 Connect with Vince: Instagram: https://www.instagram.com/vinceperriofficial/ LinkedIn: https://www.linkedin.com/in/vinceperriofficial/ Facebook: https://www.facebook.com/VincePerri/ TikTok: https://www.tiktok.com/@vinceperriofficial Listen on: Spotify: https://spoti.fi/38621Yz Apple Podcasts: https://apple.co/3sbjPIs 0:00 Cold open: the mindset shift and the leaderboard confession 0:35 Intro: meet Trey Strong, owner of Strong Roofing 1:36 Growing up roofing with his dad 3:14 Hiring his first full-time employee and discovering insurance claims 4:08 The mindset shift: from weekends off to obsessed learner 6:42 Why marketing became his favorite part of the business, and going hyper-local in Sarasota 8:33 The real story behind the name Strong Roofing 9:39 His full marketing stack: billboards, wraps, BNI, and more 10:21 The 3 free marketing channels every new roofer should start with 12:08 The morning he tore off the wrong roof 13:53 The hardest part of scaling: learning to hire 14:39 What separates an A player from a B player in sales 16:56 13 years of owner dependency, and what's hardest to let go 19:03 What he'd build next if he had more time back 19:51 Why retail will outperform insurance-reliant roofers 20:51 Community marketing: BNI and the $150 farmers market tent 24:05 The buffalo mindset: running at problems instead of away 25:26 The hardest conversation: letting people go 26:31 Using AI to find and quote roofing jobs, live on the show 28:49 Building a subscription model for recurring revenue 32:12 The 4:45am morning routine behind the hustle 34:35 What's next: expanding into Naples 35:36 Why every business owner should build to sell 36:23 How the podcast opened unforeseen doors 38:02 Closing

    Build a Powerful Brand - How Trey Strong Turned Strong Roofing Into a Local Empire
4.7
out of 5
14 Ratings

About

Hosted by Vince Perri, this podcast is a direct, practical conversation for business owners, operators, and investors who want to build companies that are durable, disciplined, and ultimately sellable. Each episode sits at the intersection of mindset, operations, and enterprise value. Vince breaks down how owners must think differently once they decide to build an asset instead of buying themselves a job. This includes owner psychology, decision-making under pressure, long-term thinking, and the mental shift required to let go of control and build real leverage. On the operational side, the show goes deep into the mechanics that buyers care about most: profit quality, clean financials, systems, SOPs, leadership structure, and execution discipline. Vince explains how buyers evaluate businesses using EBITDA and SDE, why operational chaos destroys valuation, and how strong processes and teams reduce risk and increase multiples. You will hear clear frameworks, real-world examples, and actionable insights on how to align mindset with execution so the business can function without the owner in the center of everything. No hype. No motivational fluff. Just clear thinking, operational rigor, and proven principles for building a business that runs well today and sells well tomorrow.