27 episodes

Marketing can be a force for good. It can also be complicated, confusing, and downright nerve-wracking. With unlimited options and limited resources, what’s a leader to do?! This podcast brings clarity to marketing chaos. It shows you how to think differently about marketing so you can do marketing differently. And get better results with less stress.
Each week, join marketing expert Erica Mills Barnhart as she talks with thought-leaders, does live marketing make-overs, and hosts mastermind classes where she covers topics like messaging, goal-setting, audience identification, and employee happiness. Whether you work for a for-profit corporation or a non-profit organization, if you’re out to make the world a better place, this podcast will give you the insight and inspiration you need to market your mission with clarity and confidence.

Marketing for Good Erica Mills Barnhart

    • Marketing
    • 5.0 • 40 Ratings

Marketing can be a force for good. It can also be complicated, confusing, and downright nerve-wracking. With unlimited options and limited resources, what’s a leader to do?! This podcast brings clarity to marketing chaos. It shows you how to think differently about marketing so you can do marketing differently. And get better results with less stress.
Each week, join marketing expert Erica Mills Barnhart as she talks with thought-leaders, does live marketing make-overs, and hosts mastermind classes where she covers topics like messaging, goal-setting, audience identification, and employee happiness. Whether you work for a for-profit corporation or a non-profit organization, if you’re out to make the world a better place, this podcast will give you the insight and inspiration you need to market your mission with clarity and confidence.

    Do your mission, vision, and values have purpose?

    Do your mission, vision, and values have purpose?

    • 22 min
    Jonathan Silver: Data for Good

    Jonathan Silver: Data for Good

    • 44 min
    Wendy Chamberlin: Does Poverty Have a Marketing Problem?

    Wendy Chamberlin: Does Poverty Have a Marketing Problem?

    • 58 min
    Beth Castleberry: Building Your Marketing House

    Beth Castleberry: Building Your Marketing House

    • 45 min
    Fleur Larsen: The Language of Racism

    Fleur Larsen: The Language of Racism

    • 51 min
    Marlette Jackson and Erin Dowell: Are you guilty of woke-washing?

    Marlette Jackson and Erin Dowell: Are you guilty of woke-washing?

    • 1 hr

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

Beth in SEA ,

Where Fundraising & Marketing Align

Marketing can be a scary word for fundraisers. Erika and her guests breakdown topics like messaging and goal setting with relatable, informal and wide-ranging conversations.

Mjross72 ,

What marketing should be

I recently had a chanceto be a guest on Erica's podcast and I am thrilled there is something like this out there for modern marketers. We have to erase this notion that marketing is about lying to people and understand that marketing can empower, communicate, inspire and enable people to find the products, services or causes they need. When we use marketing for good rather than evil, magic happens. Thanks Erica for shining a light on this important topic that companies can do good AND do well.

Dean Newlund ,

Wonderful podcast

Wow. Erica does an amazing job weaving in provocative questions with her own wisdom on the subject of mission, intuition and busienss success. Anyone wanting to add meaning to their life or business should tune in.

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