Brand Retro with Cyberdogz

Mike Brevik
  • 4.9 (22)
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All brands that produce a feeling of nostalgia understand that the customer is everything. When you bake in the right emotions your customers don't just purchase. They become your partner. If you've ever wondered why people become sneaker-heads, card collectors, concert followers or pub-crawlers this is your podcast. Host Mike Brevik from Cyberdogz shares what it takes to create loyal followers for your product or service. You'll learn how brands can create childlike curiosity that anchors emotions and lifelong memories.

  1. 2D AGO

    Exercising Creativity - Inside the Red Dot Auction and the Legacy of Chuck Jones

    EPISODE SUMMARY In this energizing episode of Brand Retro, Mike Brevik sits down with returning guests Craig Kausen and Ben Olson to unpack the story and impact behind the Chuck Jones Center for Creativity's 16th Annual Red Dot Fundraising Event. What began as a simple idea, artists donating 12x12 works to raise funds, has evolved into a nationally recognized celebration of imagination, nostalgia, and community impact. This year marks a major shift: for the first time, the artists' stories will stand alongside their work, adding deeper meaning to every piece. Craig shares the philosophy behind the Center's mission, rooted in Chuck Jones' belief that imagination is more powerful than knowledge, while Ben brings firsthand perspective on how Red Dot sparked his own journey from fan to board member to regional creativity leader. They explore: Why creativity isn't limited to art, it fuels science, business, engineering, and leadership How a simple exercise (like drawing three circles) can unlock confidence in adults and children alike The generational power of Looney Tunes nostalgia Why Red Dot is "the most fun fundraiser you'll ever attend" How the Center has now impacted over one million people across 18 states And why exercising creativity is more important than ever in the age of AI Hosted at the Segerstrom Shelby Event Center in Irvine, Red Dot blends vintage cars, classic animation, live art, and silent auctions into a one-of-a-kind experience that celebrates both legacy and possibility. Whether you attend in person or bid online, this episode is a reminder that creativity isn't a luxury, it's a muscle. And when you exercise it, incredible things happen. Because sometimes all it takes is three circles… and someone who believes YOU CAN.   LINKS & RESOURCES Home - BRAND RETRO PODCAST Chuck Jones Center for Creativity – Where Imagination Grows Support Creativity – Donate | Chuck Jones Center Auctria KEYWORDS Creativity education Chuck Jones legacy Red Dot Auction Creative thinking Art fundraising events Nonprofit creativity programs Looney Tunes legacy Creative confidence Art and community impact Creativity and innovation Imagination in education Creative development programs Art philanthropy Intergenerational creativity Creative leadership Art auction fundraiser Creative expression programs Imagination vs knowledge EPISODE HIGHLIGHTS 00:00–01:02 - Craig Kausen introduces his connection to Chuck Jones and the Center for Creativity 01:02–02:20 - Origins of the Red Dot Auction and anonymous art concept 02:20–03:39 - Why artist stories are now included alongside artwork 03:39–04:42 - The philosophy behind the Chuck Jones Center for Creativity 04:42–05:56 - Imagination vs knowledge: lessons from Einstein and Newton 05:56–06:46 - Event details and how audiences can participate 06:46–08:16 - The unique venue and immersive experience of the auction 08:16–09:29 - How Red Dot transformed artist and community relationships 09:29–10:29 - Creativity beyond art: science, engineering, and storytelling 10:29–12:20 - Overcoming self-doubt through creative exercises 12:20–14:07 - How small creative wins build confidence in adults and children 14:07–15:45 - Expanding creativity programs nationwide and community impact 15:45–17:15 - Creativity's importance in the age of AI and automation 17:15–18:43 - Nostalgia as a bridge between generations 18:43–20:24 - What attendees can expect from the Red Dot experience 20:24–22:30 - Live art, films, food, and immersive creative environments 22:30–24:10 - Silent auction dynamics and online participation 24:10–25:28 - Final invitation and ways to support creativity programs

    26 min

  2. 09/20/2024

    Sustainable Branding Without Greenwashing | Lindsey Coffey (Ep. 114)

    In this Brand Retro episode, Lindsey Coffey shares how brands can build eco-friendly branding and sustainability marketing without greenwashing. We cover ethical consumerism, transparency, and how EcoBranders helps businesses create real environmental impact while staying profitable. Who's the Guest? Lindsey Coffey, an acclaimed model and Miss Earth 2020, has leveraged her extensive experience in the fashion industry to champion environmental sustainability and ethical consumerism. With over a decade in modeling, Lindsey has gained a profound understanding of the inner workings of fashion marketing and consumer behavior, insights she now applies in her advocacy for eco-friendly practices. As the Head of Community Engagement & Impact Awareness at EcoBranders, Lindsey works to elevate environmental consciousness within the business sector and among consumers, promoting sustainable business practices that do not sacrifice profitability. Her commitment to environmental activism and her unique blend of industry experience make her a leading voice in integrating eco-consciousness with brand identity, aiming to inspire businesses and individuals alike to make mindful and impactful choices. Highlights 00:19 - The importance of eco-friendly branding. 01:02 - Lindsey's background and journey in the fashion industry. 02:43 - Lindsey's shift towards environmental activism. 04:31 - Intersection of eco-consciousness and brand identity. 05:28 - Example of EcoBranders. 07:10 - Challenges and benefits of transparency in eco branding. 09:04 - Addressing imposter syndrome in eco-conscious branding. 10:50 - Greenwashing: A significant issue. 14:00 - Importance of transparency for credibility. 17:40 - Discussion on carbon offsets and company responsibility. 19:55 - EU regulations on green claims. 21:53 - Examples of brands doing specific eco-friendly actions correctly. 25:37 - Emphasizing honesty in eco-conscious branding for credibility. 29:20 - The importance of eco-friendly choices and educating consumers. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Lindsey Coffey http://lindsey-coffey.com/ https://www.instagram.com/lindseymariecoffey/ https://www.facebook.com/lindseymariecoffey https://x.com/lindseymcoffey https://www.youtube.com/c/LindseyMarieCoffey https://www.linkedin.com/in/lindseymariecoffey/ https://ecobranders.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

    24 min

  3. 09/17/2024

    Dental & Orthodontic Marketing Agency Growth | Luke Infinger (Ep. 113)

    In this Brand Retro episode, Mike Brevik talks with Luke Infinger, founder of HIP Creative, about building a niche marketing agency for orthodontic and dental practices. Luke shares his path from motion graphics and high-profile production work to entrepreneurship, and breaks down the mindset, positioning, and relationship-based growth that helped him scale a specialized creative business. Who's the Guest? Luke Infinger is the founder of HIP Creative, an agency specializing in the orthodontic and dental space. He began his career with a deep interest in the arts, developing skills in painting, drawing, and music from a young age. Luke studied motion graphics at Savannah College of Art and Design (SCAD) and initially worked in post-production in New York, where he participated in high-profile projects like the season three promo for "Game of Thrones." However, he found the environment stifling creatively and limiting in terms of income potential. Disillusioned with the pressures and limitations of his job, Luke returned to Pensacola, Florida, where he transitioned into starting his own agency. This move allowed him to blend his creative talents with entrepreneurship, focusing on long-term client relationships and strategic business growth within the specialized niche of orthodontics and dentistry. Highlights 04:34 - Big opportunity at a New York motion design shop. 05:49 - Becoming disillusioned with the industry. 10:03 - Discovering broader applications of creativity. 11:48 - From miserable job to entrepreneurial success. 13:05 - Creativity beyond design—a new perspective. 14:45 - Idea execution—much harder than it seems. 15:47 - Importance of detachment for creativity. 20:00 - Education systems evolving rapidly. 23:07 - Hard truth—most people remain average due to conditioning. 25:30 - Navigating the fine line between ideas and hard work. 28:40 - Internet success—easier said than done. 30:50 - Real mentors are often invisible success stories. 32:15 - Chasing average in small-town mentality. 35:20 - Merging ideas and hard work for true success. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Luke Infinger https://lukeinfinger.com/ https://www.linkedin.com/in/luke-infinger-b36a001b/ https://www.instagram.com/luke_infinger/ https://x.com/InfingerLuke   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

    33 min

  4. 09/13/2024

    Peak Performance Coaching & Neuroscience | Zahra Karsan (Ep. 112)

    In this Brand Retro episode, Mike Brevik talks with Zahra Karsan—Wall Street Journal bestselling author and peak performance coach—about the neuroscience of high performance, human behavior, and leadership. Zahra shares practical coaching strategies to overcome mental blocks, improve self-awareness, and build stronger teams for lasting personal and professional success. Additionally, we would like to introduce you to the Life Block Quiz, which is designed to help individuals identify the obstacles that may be hindering their happiness and success. Use promo code REWIRE20@ and receive a 20% discount on the Life Block Quiz, the book and coaching sessions. Who's the Guest? Zahra Karsan is a seasoned peak performance coach, Wall Street Journal bestselling author, and speaker who has made significant strides in the fields of neuroscience and positive psychology. Her career began in management consulting, where she excelled in fostering centers of excellence and delivering successful results across various high-stakes projects. Zahra's profound interest in human behavior and organizational success led her to work closely with C-level executives and their management teams, aiming to optimize performance and enhance team cohesion. Her approach integrates deep insights into human psychology with practical coaching techniques, focusing on overcoming subconscious barriers to success and mastering self-awareness. Zahra is passionate about helping individuals and corporate clients unlock their full potential by understanding and harnessing their innate capabilities. Through her books and the innovative Life Block Quiz, Zahra provides tools for individuals to explore their personal and professional lives, encouraging them to define and achieve their unique definitions of success. She is a proponent of lifelong learning and believes that everyone can benefit from the insights and clarity provided by professional coaching. Highlights 01:28 - Stress, survival instincts, and success. 04:00 - Entrepreneurs and self-awareness. 05:20 - Loneliness and the entrepreneurial journey. 06:23 - Coaching and successful results. 11:30 - The Lifeblock Quiz and its purpose. 16:15 - The importance of realistic business planning. 17:39 - Honesty and transparency with clients. 20:47 - Alignment between life values and business. 22:09 - Benefits and impact of having a coach. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Zahra Karsan https://www.linkedin.com/in/zahrakarsan/ https://rewiremindsetsystem.com/ https://www.instagram.com/successcoachzahra/ https://www.facebook.com/SuccessCoachZahra https://www.amazon.com/Weeks-Happy-Ultimate-Abundance-Happiness/dp/0578330644 https://rewiremindsetsystem.com/quiz/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

    24 min

  5. 09/10/2024

    Healthcare Branding & Personal Branding | Howie Chan (Ep. 111)

    In this Brand Retro episode, Mike Brevik talks with Howie Chan, a former scientist turned branding expert, about healthcare branding, brand perception, and career pivots into marketing strategy. Howie shares lessons from moving from stem cell research to the healthcare sector, plus insights from Legend Letters on building a personal brand that aligns with your values and creates lasting impact. Who's the Guest? Howie Chan is the visionary behind Legend Letters, an initiative aimed at inspiring individuals to pursue their own versions of a legendary life through strategic branding and personal development. Formerly a scientist specializing in stem cell research, Howie's career trajectory shifted dramatically as he delved into the corporate world, eventually finding his passion in marketing and branding within the healthcare industry. His experience spans significant roles, from product marketing to agency leadership, where he honed his skills in brand strategy working with startups and Fortune 500 companies alike. Howie's transition from the structured environment of a med device company to the dynamic realm of marketing agencies equipped him with a deep understanding of how to build compelling brands that resonate with specific audiences. His philosophy centers on the belief that personal and corporate branding should seamlessly align with one's authentic self, enhancing the inherent values and mission of the individual or company. With Legend Letters, Howie combines his extensive marketing expertise with personal insights to help others understand the power of branding not just as a business tool, but as a transformative personal journey. His work encourages professionals to invest in their personal brands to achieve recognition and success in their respective fields. Through his upcoming podcast and ongoing newsletter, Howie continues to share stories and strategies that empower individuals to take charge of their narrative and make impactful contributions to their communities and industries. Highlights 01:10 - Howie's transition from corporate life to branding 02:15 - Initial career in science and marketing shift 03:50 - Experience in product marketing vs. agency work 05:21 - Key roles within healthcare industry marketing 08:30 - The pivotal moment of early career crisis at an agency 12:45 - Transition to personal branding and entrepreneurship 17:20 - The concept of personal branding and reputation 22:10 - Brand misperceptions in the business world 24:50 - Branding as a decision-making shortcut 28:10 - Value of personal brand attributes 32:30 - Overcoming fear and imposter syndrome 36:05 - Start of Legend Letters after a health scare 40:10 - Encouragement for entrepreneurs and brand building Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Howie Chan https://www.linkedin.com/in/howiechaniam/ https://www.howiechan.com/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

    29 min

  6. 09/06/2024

    Purpose-Driven Marketing & CSR | Jennifer Mulchandani (Ep. 110)

    In this Brand Retro episode, Mike Brevik sits down with Jennifer Mulchandani, founder of Arlington Strategy and host of the M Word podcast, to explore purpose-driven marketing and corporate social responsibility (CSR). Jennifer shares how businesses can integrate community engagement and strategic philanthropy into their marketing strategy—creating meaningful impact while building long-term brand trust. Who's the Guest? Jennifer Mulchandani is the visionary founder and CEO of Arlington Strategy, an innovative marketing agency renowned for its comprehensive approach that spans brand creation to ongoing marketing implementation. With a robust team of graphic designers, digital marketers, and brand strategists, Arlington Strategy excels in supporting clients through every stage of growth, particularly specializing in non-profit organizations and small businesses with a focus on impactful, community-oriented results. Jennifer's passion for integrating public service with powerful marketing strategies defines her professional ethos. She launched Arlington Strategy 12 years ago with a vision rooted in her extensive background in public service, government, and policy. This experience has profoundly influenced her approach to business, where she strives to blend economic success with societal benefits. Under Jennifer's leadership, Arlington Strategy not only develops dynamic marketing solutions but also emphasizes corporate social responsibility. The agency actively engages in community projects and pro bono work, supporting local non-profits and educational institutions, thereby reinforcing the idea that businesses can thrive while making a significant positive impact on society. Highlights 01:08 - Jennifer's vision: Thriving Brands a Better World. 01:47 - Incorporating heart and soul into business. 02:51 - Marketing authenticity vs. gimmicky strategies. 03:59 - Critique of corporate social responsibility. 04:35 - Daily community engagement as a cultural norm. 05:52 - Pro bono work elevates team morale. 07:13 - Case study: Supporting local social services nonprofit. 10:48 - Integrating philanthropy into client onboarding. 11:36 - Tactical and philosophical client questionnaires. 12:43 - Identifying impactful, brand-aligned partnerships. 14:49 - Supporting community college system foundation. 16:01 - Long-term engagement brings mutual benefits. 17:59 - Association with community organizations enhances brand image. 19:28 - Various non-monetary ways to support nonprofits. 20:58 - Real-life example: Builder's continuous charity engagement. 21:20 - Agency support enhances client-integrated marketing. 24:10 - Practical advice for small businesses to get involved. 27:00 - Board membership as an engagement strategy. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Jennifer Mulchandani https://arlingtonstrategy.com/ https://www.linkedin.com/company/arlington-strategy/ https://www.facebook.com/ArlingtonStrategy https://www.instagram.com/arl_strategy/ https://www.linkedin.com/in/jennifermulchandani/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

    17 min

  7. 09/03/2024

    Promotional Products & Brand Consistency | Swire Ho (Ep. 109)

    In this Brand Retro episode, Mike Brevik talks with Swire Ho ("The Promo Guy") from Garuda Promotional and Branding about promotional products strategy and brand consistency. Swire shares how to choose quality promotional items, align merch with your brand ethos, and use promo products to strengthen customer experience and boost brand awareness—without cheapening your brand. Who's the Guest? Swire Ho, known as #thepromoguy, is a seasoned expert in the promotional products industry and the founder of Garuda Promotional and Branding Solutions. With a rich background in branding and marketing, Swire specializes in helping businesses enhance their brand visibility and customer engagement through carefully selected promotional items. His approach emphasizes the importance of aligning promotional products with a company's brand ethos to create lasting impressions. Swire's expertise extends beyond just product selection; he consults on brand consistency and the strategic use of promotional items as part of a broader marketing strategy. His insights are particularly valuable for companies looking to make a tangible impact in their marketing efforts without sacrificing quality or brand integrity. Swire is also an advocate for thoughtful, targeted marketing campaigns that focus on the ideal client, ensuring that promotional efforts are both effective and cost-efficient. Highlights 01:03 - Impact of cheap promotional products on brand perception. 02:27 - Importance of aligning promotional items with brand quality. 04:03 - Unique and memorable promotional items create brand experiences. 05:19 - Being strategic and selective in choosing promotional products. 06:03 - Personalized gifts for top clients enhance brand loyalty. 08:45 - Using high-quality promotional items for brand representation. 11:19 - Timing and planning ahead for effective promotional strategies. 12:20 - Establishing a marketing calendar for promotional product planning. 12:59 - Benefits of involving advisors early in the promotional planning process. 14:07 - Importance of realistic lead times for promotional products. 15:29 - Practical lead times for different types of promotional orders. 16:05 - Involving advisors in logo design for compatibility with promotional products. 17:30 - Managing daunting options in the promotional products market. 18:39 - Trusting professionals for effective promotional product selection. Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Swire Ho https://www.garudapromo.com/ https://www.linkedin.com/in/swirehothepromoguy/   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

    19 min

  8. 08/29/2024

    Authentic Social Media Marketing & Storytelling | Lauren Litt (Ep. 108)

    In this Brand Retro episode, Mike Brevik talks with Lauren Litt, owner of Lil Shameless Plug, about authentic social media marketing, storytelling, and building a brand that feels true to you. Lauren shares her journey from acting to entrepreneurship and explains how authenticity and clear messaging can turn personal connection into real business growth. Who's the Guest? Lauren Litt is a multifaceted entrepreneur who seamlessly blends her passions for acting and social media through her business, Lil Shameless Plug. As the owner and driving force behind this vibrant social media management company, Lauren focuses on empowering coaches and entrepreneurs with the skills they need to excel in the digital world. Her unique approach to social media education is heavily influenced by her acting career, where she's known for her dynamic presence both on and off the screen, including roles in various (self-proclaimed) B-level horror films. Lauren's philosophy extends beyond typical social media tactics; she utilizes acting exercises adapted for business to help clients discover the "character" of their brand. This method helps businesses articulate a clear, compelling identity that captivates and engages their ideal customers. As a coach and consultant, Lauren's goal is to demystify social media for those who feel overwhelmed by it, providing them with the tools and confidence to harness its power for their business success. Highlights 10:56 - Using social media for storytelling. 21:32 - 2024 social media trends. 24:37 - Realistic expectations for social media campaigns. 16:40 - Importance of engagement over followers.   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Lauren Litt https://lilshamelessplug.com/ https://www.linkedin.com/in/lauren-litt/ https://www.instagram.com/getsocialhappy/ https://linktr.ee/lauren.litt   Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

    27 min
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4.9
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About

All brands that produce a feeling of nostalgia understand that the customer is everything. When you bake in the right emotions your customers don't just purchase. They become your partner. If you've ever wondered why people become sneaker-heads, card collectors, concert followers or pub-crawlers this is your podcast. Host Mike Brevik from Cyberdogz shares what it takes to create loyal followers for your product or service. You'll learn how brands can create childlike curiosity that anchors emotions and lifelong memories.

Information

  • Creator
    Mike Brevik
  • Years Active
    2020 - 2026
  • Episodes
    115
  • Rating
    Explicit
  • Copyright
    © Cyberdogz 2020
  • Show Website
    Brand Retro with Cyberdogz