The Six Sells Podcast

Six Sells
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The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next. Available via the Six Sells website, Spotify, Apple, Amazon Music and more - https://www.sixsells.co.uk/thesixsellspodcast Six Sells is an executive visibility agency for the media and advertising industry.

  1. 1d ago

    Relationships with Stephanie Parry on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish. Here are some of the topics we discussed in this episode: How the client/agency relationship has changed and evolved Understanding and building trust and empathy Being in a moment of punctuated change and disruption Transformational and organisational change Driving industry thinking forward Generative engine marketing and its two audiences: human and agentic What is influencing your brand Shaping technology and thinking Brand and asset perception to build and craft differently Lots of littles Adapting your strategy for your audience Influencing a creative economy The connected media conversation Meaningful, authentic brand identities Great distinctive brand work Building long term memory structures and earning consumer attention New era of marketing to share and collaborate Light years and lizard brains Storytelling that you want to buy into The onus on consumers to consciously curate and assess the information being served Looking 5 years ahead About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    Relationships with Stephanie Parry on The Six Sells Podcast

  2. Jul 22

    Media Moments With Sam Eads on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline. Sam has an outstanding record of increasing revenue and achieving sustainable profit growth by identifying and capitalising on opportunities to develop existing business and win new business. His impressive portfolio includes senior sales roles at Sojern and Vidoomy, Group Head of Radio and Digital Audio at Bauer Media, and Head of Advertising and Partnerships at First News. Here are some of the topics we discussed in this episode. Journeys with brands Understanding attention in apps Working in the commuter segment Doing something different in the space and adding customer value Starting with the audience and building from there with integrity Media that’s going places Retail and commerce media and understanding audience behaviour Challenging yourself and listening to opinions in a feedback loop How AI is improving the business and optimising the team Being in an industry of relationships Contextually relevant moments during your journey Thinking outside of display and video placements to be brand sticky Shifting the narrative within the space Building what brands want to see Building out user level ID tracking What the future looks like and how positive pressure moves things at pace Mobility media and driving new thinking and success How small businesses can harness the power of mobility media About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    Media Moments With Sam Eads on The Six Sells Podcast

  3. Jul 16

    Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy. Here are some of the topics discussed: Moving at pace as a start-up business Listening to customers to gather information and make meaningful change Using AI to grow and deliver outcomes Filling the adoption gap with meaningful technology Human first, human last Optimising the ‘everyday’ in ways that were not previously possible The differences between agents and engines Saving time for businesses Upskilling teams for future with AI The importance of integrity and trust Delving into who drives the content AI meeting customers ‘where they are at’ The challenge of deep fakes and the importance of brand safety and building safeguarding Technology that filters what’s real and what’s not Good and poor practices within AI The gender gap in the application and use of AI How people can keep up with the daily changes within AI Staying curious and exploring the rabbit hole Thinking about things differently and the societal shift About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

  4. Jul 8

    How to Scale AI with Aurelia Noel on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments. Her impressive portfolio includes Global Digital Partner of Digital Transformation at Carat, Head of Marketing Europe at Urban Outfitters and senior roles at Premier Inn, amazon, Digital River and Dell. Here are some of the topics we discussed in this episode. How curiosity, bravery, scepticism and trust will push you to innovation Simplifying your ideas and vision so that people can follow you The importance of scaling your innovation How AI impacts innovation and the human vs technology debate AI as an ‘agent colleague’ and second brain The challenge for women in AI and recent studies Investing in women in AI Mentorship and using AI for good Bridging the global AI divide How the government can work with investors and entrepreneurs that is outside of the US Misinformation, media manipulation and how people access information Brand safety and suitability within AI Ethical AI principles within brands and their reputation and purpose Sustainability in AI and how we can use it to solve human challenges Using AI to solve business situations to make the workforce more prepared and agile What the next year in AI might look like About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    How to Scale AI with Aurelia Noel on The Six Sells Podcast

  5. Jul 1

    Women in Trading with Duri Mehmet on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles. Here are some of the topics we discussed in this episode. Creating female representation within trading Helping women to grow, be visible and build networking communities Supporting the Ovarian Cancer Charity The importance of ‘seeing yourself’ in senior roles Why there needs to be diversity within trading The value of empathy within trading Softer skills and emotional intelligence The importance of resilience in trading Being approachable whilst having professional boundaries Being a member of Women In Trading and what that brings The balance of voices and doing what initially makes you uncomfortable Taking opportunities when they arise Future goals and planning ahead The importance of male allies Encouraging more women into trading roles and growing the network About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    Women in Trading with Duri Mehmet on The Six Sells Podcast

  6. Jun 23

    Kindness in Media with Jo Blake on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media. Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of the Year 2026 for mentoring. Here are some of the topics we discussed in this episode. The agility of indy agencies The importance of curiosity and a ‘can-do’ attitude The two types of kindness : truth and championing and showing up on a personal level Having ‘proper’ conversations and having empathy. Pockets of kindness depending on your management team Being firm but fair The re-emergence of swearing and the aggressive boss Mentoring and the Women in Trading group The power of mentoring and transferring life experiences Bringing a different way of doing things About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    Kindness in Media with Jo Blake on The Six Sells Podcast

  7. Jun 15

    Adtech Recruitment with Kim Dando on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track record of developing individuals and teams across UK, EMEA and North America. Here are some of the topics we discussed in this episode. The future of the industry and ad tech graduate recruitment AI and CV’s Leaning on relationships and network connections to find employment The importance of personalising your CV for each role Keeping LinkedIn updated when you apply for a position Importance of shared connections and professionalism on LinkedIn Being visible on social media platforms Advice for Cannes attendees Value in recruitment and networking at Cannes Looking at adjacent sectors in your job search About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    Adtech Recruitment with Kim Dando on The Six Sells Podcast

  8. Jun 10

    Ads in LLMs with Andrea Tortella on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode. Ads in ChatGPT and long tail LLMs The new window into the internet and early day learnings Conversational advertising - talking to the ads and the brands Moving from static to dynamic How to set up the ads and results Branded ‘chats’ and new sponsored experiences How the media is transacted and specific targeting Evolving measurement algorithms and pixels CTR’s and response rates The middle funnel conversations and redirecting conversations Sponsored prompts and nudging user decisions Adapting to user consumption and demand Making the ad format generative New protocols and emerging solutions to making media buying simpler Advertising at the speed of thought, news and culture Conversational data and improved media buying Brand safety, contextualising and driving innovation The relevance of the entry point to the brand What the future holds About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

    Ads in LLMs with Andrea Tortella on The Six Sells Podcast
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About

The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next. Available via the Six Sells website, Spotify, Apple, Amazon Music and more - https://www.sixsells.co.uk/thesixsellspodcast Six Sells is an executive visibility agency for the media and advertising industry.

Information

  • Creator
    Six Sells
  • Years Active
    2020 - 2026
  • Episodes
    152
  • Rating
    Explicit
  • Copyright
    © Six Sells
  • Show Website
    The Six Sells Podcast