Packaging Unboxd with Evelio Mattos

Packaging Podcasts
  • 4.9 (36)
  • DESIGN
  • UPDATED WEEKLY

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices. Learn more: https://bit.ly/PUSubs

  1. 5D AGO

    2026 Packaging Design Trends You Should Know | Ep 209

    Walk through the top 7 Packaging Design Trends You Need to Know for 2026!Work with Evelio, https:www.IDPdirect.comPackaging design is changing fast and most trend reports are already behind.In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on shelves around the world, conversations with agency leaders, manufacturers, and global brands. If you’re a packaging designer, graphic designer, brand founder, or marketer, this video will help you understand how to design packaging that survives manufacturing, regulation, cost pressure, and real consumer behavior.These trends aren’t about copying looks. They’re about understanding why packaging is changing and how to use that knowledge to build stronger brands.What You’ll Learn in This Video• The top packaging design trends for 2026• How inflation, GLP-1 drugs, and regulation are reshaping package size and format• Why plastic is coming back (and how to design it without making it feel cheap)• How designers are fighting AI sameness with human chaos• Why structure matters more than graphics in premium packaging• How to use color to stop shoppers at six feet, not two• Why regulation-ready packaging is becoming a competitive advantage• When to use trends and when to ignore them entirely

    20 min

  2. NOV 5

    How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208

    In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media. Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content. You’ll learn: The structural secrets behind influencer kits that go viral How to layer unboxing moments for maximum retention Why print finishes, materials, and afterlife design matter How to turn a PR box into a media campaign Perfect for packaging designers, brand managers, and creative directors who want to make their next unboxing unforgettable. 🎧 Listen now on Packaging Unboxd with Evelio Mattos. Work with EVELIO MATTOS www.IDPdirect.com

    17 min

  3. OCT 27

    Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207

    After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down. Why? Because AI changed everything. In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free. Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not pick up a camera ever again. You’ll Learn: Why AI became the turning point after 30 years in business How photography skills transfer to AI image generation The real creative value behind “prompting” How brands are responding to AI-made visuals The future of design studios in the age of AI

    44 min

  4. AUG 27

    Packaging Design Mistakes to Avoid | Ep 206

    DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/Are you making these packaging design mistakes?In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them.If you're a young packaging designer, a freelance creative, or a startup founder designing your first product, this episode is your playbook to avoid common (and costly) design errors. From bad color contrast to category code overkill, to Pantone and Adobe color licensing fails, these are the real mistakes killing shelf impact and brand success.

    28 min

  5. MAY 5

    EPS Foam Replacement So Good You Can Eat It - but don't. | Ep 205

    Let's design your packaging -   / eveliomattos  Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable foams with the founders of Woamy. This isn’t your typical “green” material. Woamy has developed a foam that mimics the directional strength of wood, is crafted entirely from FSC-certified cellulose, and is held together with water. No glues. No plastic. Just air and pulp.We unpack how layering this material changes everything from load-bearing strength to flexibility, making it a top contender for replacing EPS, EVA, and other foams. And yes, it’s technically edible (don’t worry, Evelio didn’t eat it on air). The Woamy team shares how they’ve already started replacing protective packaging in luxury products and where they see the most impact for brands that actually care about circular design.3 Things You’ll Learn:1. Why directional strength matters in foam packaging—and how it mimics wood.2. How Woamy achieves high performance with zero plastic and 90% air.3. What to consider when switching from EPS or EVA to recyclable cellulose foam.Mentions & Links:Woamy – https://woamy.com/FSC (Forest Stewardship Council) – https://fsc.org/IDP Direct – https://idpdirect.com/LinkedIn (Evelio Mattos) –   / eveliomattos

    29 min

  6. APR 20

    Design Authentic Cultural Packaging Without Getting Canceled | Ep 204

    Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made Bawi stand out on shelf, the importance of hiring diverse creative teams, and how to balance cultural authenticity with broad market appeal. This is a masterclass in packaging strategy, brand positioning, and knowing when consumer feedback trumps your gut—or when it doesn’t.

    30 min

  7. MAR 24

    How to Design Packaging for the Freezer Aisle | Ep 203

    Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today.

    54 min

  8. JAN 6

    2025 Packaging Trends Episode | Ep 202

    What will change in 2025 for packaging design and what concerns should brands have? Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025. Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs. Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and challenges posed by stringent regulations. With insights from voices like Guillermo Dufranc and Simon Forster, this episode delves into how packaging can transform consumer behavior and contribute positively to the environment, while maintaining creativity and brand storytelling. Designers in this episode include: Simon Forster of Robot-Food Anna Ison of Auros Design Gene Portnoy of Work & Company Al Gilbody of Slice Design Guillermo Dufranc of Tridimage Juan Campdera of Aktiva Fred Hart, Independent Design Consultant Chris Wilson of Stckmn Uwe Melichar of Touch Design Keenan Thompson of Phillip Morris International Matt Hanzly of Enlisted Design Dave Hopkins of Print Design Academy Sarah Williams of Beardwood & Co. Kirk Visola of Mind the Font Andy Kurts of Buttermilk Creative Chris Joscelyn of ButterflyCannon Lisa Cain of Surfit Westrock Vicki Strull, consultant and Evelio Mattos of IDP Direct

    20 min
See All (209)

4.9
out of 5
36 Ratings

About

Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices. Learn more: https://bit.ly/PUSubs

Information

More From Packaging Podcasts