65 episodes

Brand Tuned - Smart Marketing, Better Branding podcast hosted by Shireen Smith explores how to create a winning brand by focusing each episode on an in depth discussion of a topic drawn from the TUNED framework:T- Think IP First! - How intellectual property impacts brands. U - Understand your market! - Researching to understand the market, what buyers want and need, developing a business plan and strategy, positioning and differentiating the offering. N - Name it right! - Choosing brand names E - Establish your brand strategy! - Creating the visual identity D - Drive the brand strategy! - Promoting the brand using a combination of long and short term tactics such as social media, SEO, podcast guesting, content marketing etc.The framework is detailed in Shireen Smith's forthcoming book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property.

Brand Tuned - Smart Marketing, Better Branding Shireen Smith

    • Marketing
    • 5.0 • 76 Ratings

Brand Tuned - Smart Marketing, Better Branding podcast hosted by Shireen Smith explores how to create a winning brand by focusing each episode on an in depth discussion of a topic drawn from the TUNED framework:T- Think IP First! - How intellectual property impacts brands. U - Understand your market! - Researching to understand the market, what buyers want and need, developing a business plan and strategy, positioning and differentiating the offering. N - Name it right! - Choosing brand names E - Establish your brand strategy! - Creating the visual identity D - Drive the brand strategy! - Promoting the brand using a combination of long and short term tactics such as social media, SEO, podcast guesting, content marketing etc.The framework is detailed in Shireen Smith's forthcoming book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property.

    Connie Pheiff - Transforming the Human Spirit Through the Power of Creativity

    Connie Pheiff - Transforming the Human Spirit Through the Power of Creativity

    The jewel in the crown of the Pheiff Group, Inc., a million-dollar coach, business strategist, committed advocate for transforming the human spirit through the power of creativity shares insights into how to transform your life and business

    • 39 min
    Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?

    Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?

    It is surprisingly easy to overlook the importance of IP in the early stages of the creative process. Some people believe that tasks like choosing a business name for a new product or service do not involve legal considerations, that they can pick any name, do a check on Google, and if nothing untoward is found, proceed to use the name.

    • 10 min
    The Right Mindset is Critical for Success in Life and Business.

    The Right Mindset is Critical for Success in Life and Business.

    In this episode I discuss mindset with Croz Crossley who explains how to improve their mindset in life and business.I've been a serial entrepreneur all my life. And I, I had a rather large security company, which did personal bodyguard work, it did...

    • 34 min
    Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

    Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

    Since for many people, an idea is their key to economic success, being able to protect its resulting output as intellectual property is crucial if the business is to succeed and grow in value

    • 15 min
    Stop Assuming Your Customer is A Big Sophisticated Brand

    Stop Assuming Your Customer is A Big Sophisticated Brand

    Placing undue emphasis on marketing brands at the maturity stage leaves marketers struggling to know how to find a coherent blueprint for small brands, and that includes how to take account of intellectual property

    • 19 min
    Shireen Smith (from YouTube) - Trademarking a Colour

    Shireen Smith (from YouTube) - Trademarking a Colour

    You need to know what you’re doing when it comes to choosing the best brand assets to create, and which to prioritise creating and protecting. When you know that securing a colour as a trademark is unlikely,

    • 13 min

Customer Reviews

5.0 out of 5
76 Ratings

76 Ratings

Katieokelley ,

Incredibly helpful!

I love the length and format of this podcast! I especially enjoyed Susan Payton’s interview. She did a phenomenal job explaining the StoryBrand framework and how to create marketing so good you never have to be salesy! This will be helpful to SO many! Well done!

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