Business Souls

Ben Hampson

Don't be a number You do not follow you lead Be Unique You do not copy you create Be You You use your personality because there is only one Be Amazing You work hard and this shows in how you show up Be A Business Soul Come together in a community

  1. 10/09/2020

    Episode 31 - Pause, Pace and Pitch (Part 2)

    Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes. Quote For The Week"There's hardly anything I've ever done that's made me cringe; I've got pretty good pitch, for a start, so I'm not known for hitting bum notes. Robert Palmer, Musician NewsHello Business Souls2 Part on Pause, Pace and PitchImportant techniques for delivering your content live, podcast or youtube Main Topic QuoteThe quote this week sums up half of this episodePitch is important to aid understanding Pace is important because it has a direct correlation on pitch.If you are speaking too fast this directly affects your diction Summary Of Last WeekPause, pace and pitchPause important tool to give you confidence, emphasise points, build tension, limit um’s and ahs’s, punctuate, listen and feedback Pace OverviewImportance Of PaceA rate of progressImportant to find right paceDon’t want to go too fastDon’t want to go too slowIdentify what the context isIf rapping for example don’t want to go slowIf you want to make a talk interesting don’t want to go too slow ContextIf reading something you want to be consistentIf talking about something want to be engaging so might want to vary the pace.E.g. use pace to your advantage. Add drama by starting to tell a story then gradually getting more into a frenzy.Make a point can slow down and combine with pauses.You need to speak slower than you think Pitch OverviewThe tone of your voiceAvoid monotonous toneTry not to let pitch fall towards end of sentancesuse pitch for emphasis Avoid monotonous toneThis occurs when we are not concentrating on what we are doing and when we are scaredDon’t vary pitch at allVery boring to listen to Be prepared for your audience to go to sleep Normal SentencesKeep pitch up right to the endDon’t let pitch fall down Think about happy thoughtsWhen we are happy and positive then our pitch stays upNow think about when you are sad or scared What happens to your pitchYou may not even be able to get your words outOtherwise you may start ok but the end of your sentance will tail off Pitch for EmphasisWhen you are in a market how to traders attract your attention. They shoutWhat happens if your in immediate danger the pitch and tone goes up and gets loudSometimes that is important to get someones attentionUse sparinglyWhat happens when you whisper. Everyone has to listen that bit harderThis can be used to highlight an important bit of your talkYou can purposely drop the end of the sentence so no one can hear. To make a point Bringing it all togetherPause, pace and pitch when used together can make a massive differencePause can give you a chance to think about what it is you want to sayPace has to be used for the context you are givenPitch can be used to emphasise and to make sure that your words can be understood Lets practiceFind a poem to read. Work out where you need to alter your pace and pitch. Work out if there are any places that you should...

  2. 10/02/2020

    Episode 30 - Pause, Pace and Pitch (Part 1)

    Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes. Quote For The Week"Life doesn't come with a REWIND, FAST FORWARD or PAUSE BUTTON. Once it starts it PLAYS until it ends or until you press STOP.” Sonya Parker, Author NewsHello Business Souls2 Part on Pause, Pace and PitchImportant techniques for delivering your content live, podcast or youtube Main Topic QuoteHard when you are speaking especially livePanic when you startSee people walk off stage because can’t copeNumber of strategies to make you more confident Pause, Pace and PitchTaught by my grandmotherEach element gives you confidence and makes your delivery much smootherImportant to practice. The more you do the better you become.This process is all about how you deliver your speechWith podcasting / YouTube you can always just do another takeIf you are live on Facebook / Instagram / YouTube / Twitch you cannot do another version so you need to think carefullyPause - this is not to be muddled with pace which we will briefly discuss here which is how fast you speak.Pause - gives you confidence used in the correct way, limits you um’s and ah’s and can be used for dramatic effect.Pace - how quickly you deliver your content. Tendency to deliver quickly when nervous or pause because cannot get the words out Pitch - the way that you speak. So we don’t want a monotoned voice but we also don’t want to speak talking into your hands. There are various techniques to ensure that you can speak with confidence.This week we are going to to discuss PauseNext week we will discuss Pace and Pitch PauseBuild Tension You see it all the time programmes to build tensionWe will be back after the breakAnd the winner is…..Tension is created by pausingCareful not to use too muchVery effective Thinking Time It is important to think about what you are going to say.Pausing helps because you can reflect on what you think and then say something Unnecessary Um’s and Ah’s We are prone to make a noise to let someone know that we are thinking In everyday conversation that is ok and sometimes when being interviewed.Also a confidence thing. We um and ah to make out that we do nknow what we are talking about but have not got there yet.Annoying when editing Confidence It is the day of my fathers funeral.The time of the day has come where I have to speakI must speak well to honour my fatherOver 100 eyes are looking at meMy confidence boostLook round everyone and catch their attention Deep breath inSpeakMassive confidence booster Listen You can’t listen and speakPause whilst someone is talking to youListen to what they have to sayAct on what they tell you Punctuate Pause a little after each sentanceThis will punctuate what you have to say Feedback Pause to get feedbackIf live audience do you want them to clap, boo, jeer or ask questions for...

  3. 09/25/2020

    Episode 29 - The Importance Of Communication On Everything

    Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes. Quote For The Week“The biggest communication problem is we do not listen to understand. We listen to reply,” Stephen Covey NewsHello Business SoulsSome businesses do it well and some not so muchCovid for a lot of business seems to be a great excuse for poor service Main Topic QuoteThe quote this week sums up everything in this episodeCommunication should be done to help everyone internally or externally understandIf you are shutting your shop early tell your customersIf there is a new routine because of Covid tell your customers. Show your customers. Explain to your customersThink about how you communicate. We have to do it. It is Covid. Absolutely correct but if you try and switch it up we are doing this for the safety of our staff and customers then this sounds much more palatableSo it’s now just about what you are saying. It is how you are saying it. It is about the language you are using Who to communicate to ?Remote workers - Company - WeeklyRemote workers - Team - DailyPeers - Coffee Customers - WeeklyChanges - ad-hoc How to communicate ?ZoomYouTubeInstagramPhoneE-MailWebsiteIn Person What to Communicate ?Informational messagesChanges to standard processHelp for staffHelp for clientsFun stuff Listen to your customersNot surveys. Talk to your customersImprove based on what they say Communicate in the right way and at the right timeTry and tell a storyTry and be funny and humerous if you canTry and make the best of it SummaryWho to communicate to ?How to communicate ? What to communicate ?Listen to you customersCommunicate right way and right time Get In TouchI would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!! Twitter @businesssouls Instagram @businesssouls

  4. 09/18/2020

    Episode 28 - Content Planning and Technique Improvement

    Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.Sorry I am really over time this week.Hello and Welcome to Episode 26 - How to choose a podcast host ?Part 10/10 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram LiveLook into planning podcast and episodesPracticality of equipment, recording, editing and choosing a podcast hostLook at how to launchPost launch content cycle and improvement of style of delivery Quote For The Week"Excellent firms don't believe in excellence - only in constant improvement and constant change." Tom Peters, Author (Thriving on Chaos) NewsHello Business SoulsLast in mini series for podcastsContent Planning - how to plan your content so that you never run out of things to sayTechnique ImprovementImproving the way you speakImproving the way you recordImproving the way you edit Main TopicContent PlanningIdeasList of ideas when first started the podcastAs community grows you should see other topics emerge or people to interviewKeep up with news in your niche which should also fuel ideas Group Ideas TogetherTry and come up if you can with mini - series because then you have a number of coherent podcastsFor example my next podcast is going to be on communicationFollowing this will be a mini-series on how to actually communicate using pause, pace and pitch. This maybe one episode or a mini series of 3 CalendarWhat world days affect your niche ?What conferences are coming up in your niche ?What world events are affecting your niche ? ImprovementVoice TechniqueListen back and critic yourself when editingTry and actively think about your ums and so and anything else that is annoying you Pause If you can’t think of anything pause you can always edit this out PaceBe consistent and try to speak as you would do to a friend. Ensure you can be heard.Don’t speak too fast Pitch Try and speak naturally and consistently. Add a noise gate and you have to keep up the momentum. Think you have one if you don’t Don’t mumbleTry to articulate your words Recording TechniqueTry to do the whole episode in one goIf you can’t just do a segmentIf you get one sentence wrong. Pause and then repeat again you can edit it outPractice, practice, practiceRecord earlier than you think. Don’t stop recording until after you think you have finishedGet your levels right. TOASTDon’t adjust Editing TechniqueMuch easier if multi-trackAlways have separate tracks for each voiceAdd EQ and Gain if requiredAlways add noise gate to any external sourceMuch easier if you have an intro and outro that you have pre-recorded. Put on separate tracksCopy the previous episodeIf got pause much easier to edit outLeave a few natural umsYou will learn each time. For example this week on my gin podcast had to record using telephone. Poor audioHad to learn a few techniques to make betterYou will improve over...

  5. 09/11/2020

    Episode 27 - How to plan and execute a launch

    Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.Sorry I am really over time this week.Hello and Welcome to Episode 26 - How to choose a podcast host ?Part 9/10 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram LiveLook into planning podcast and episodesPracticality of equipment, recording, editing and choosing a podcast hostLook at how to launchPost launch content cycle and improvement of style of delivery Quote For The Week"When we launch a product, we're already working on the next one. And possibly even the next, next one." Tim Cook, Apple Inc NewsHello Business SoulsSecond to last in mini series for podcastsAll about launching Main Topic Ideas You should already have lots of ideas for your podcastCan they be interrelated to have a mini series for exampleDoes one idea have to come before another one ? Simple Launch Plan Work out launch dateWork out pillarsWork out pillar tasksWork out dashes and strollsMainly dashesExecute tasks What does pre-launch look like ? Prepare marketingResearch, create, edit and upload episodesCreate trailer. Use trailer to get into podcast directoriesNeed to allow at least 3-4 weeks to get into big directoriesSetup website if do not have oneDecide on podcast hostReviews of dashesReview of marketing statsLaunch marketing plan What does a launch week look like 3-5 Completing Episodes ready to go liveInformed community ready to get content as you have spent 3-4 weeks teasing themPromotion overdrive on launch day. I picked a few cities around the world and I informed where they could get to the podcastInstagram difficult to post URLs unless IGTV or in your bio. Important consideration. Link page.Can you get on other podcasts ? Media ?Launch party t-shirts / actual party or virtual Planning your content cycle When are you going to research / record / edit / upload / write show notesHow are you going to define how your podcast looks ?When are you going to review ?Base it on themesTry and batch wherever possible. Get In TouchI would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!! Twitter @businesssouls Instagram @businesssouls

  6. 09/04/2020

    Episode 26 - How to choose a podcast host ?

    Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.Sorry I am really over time this week.Hello and Welcome to Episode 26 - How to choose a podcast host ?Part 7/10 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram LiveLook into planning podcast and episodesPracticality of equipment, recording, editing and choosing a podcast hostLook at how to launchPost launch content cycle and improvement of style of delivery Quote For The Week"We don't want to push our ideas on to customers, we simply want to make what they want." Laura Ashley, Laura Ashley, British Textile Design Company NewsHello Business SoulsOver the next few weeks I am going to be starting some lives which will be on YouTubeI will announce when they are coming up.Reducing the mini-series to 10 parts combining launching of podcast into one episode next week. Main TopicWhat is a podcast host and why do you need one ? YouTube stores all the content for youPodcasts don’t you have store the files that people streamStore on website grind to a haltPodcast host stores your episode content and provides RSS feeds so podcast directories can findPodcast hosts optimised to stream contentMay also provide mini websiteProvides easy way to get into directories Which one ? Podcast directory supportPopularWebsitePodcast PlayerWordpress SupportCostAnalyticsTeamResources My recommendations (please note that the following links are affiliate links and that I will earn a small commission if you decide to buy. There is no additional cost to you). Captivate - cost, player and teamBuzzsprout - analytics, number 1, file types Get In TouchI would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!! Twitter @businesssouls Instagram @businesssouls

  7. 08/28/2020

    Episode 25 - How to edit a podcast ?

    Welcome Welcome to the Business Souls podcast which helps you to maximise your magnificence by exploring one topic each week for 10 minutes.Sorry I am really over time this week.Hello and Welcome to Episode 25 - How to edit a podcast ?Part 6/12 Series Podcasting also apply to YouTube or YouTube Live / Facebook or Instagram LiveLook into planning podcast and episodesPracticality of equipment, recording, editing and choosing a podcast hostLook at how to launchPost launch content cycle and improvement of style of delivery Quote For The WeekEditing is unique to film. You can see something from different points of view almost simultaneously, and it creates a new experience - Stanley Kubrick NewsHello Business SoulsOver the next few weeks I am going to be starting some lives which will be on YouTubeI will announce when they are coming up. Main TopicHow do I edit a podcast ? Start with originalsMusicCreditsDecide on degree of editingEnhancing sound Get Original Files Have you recorded directly ?WAV or MP3 filesBest quality normally WAV Music Nice to have musicCan’t just use what you have on your phoneNeed to have royalty free musicMake sure try to get the music as WAV files for highest quality Credits Think about what you are going to put at the front or end of the podcastBest to record this once rather than having to record it each timeThink about what it is you want to say Keep it short Degree of Editing Try and record as per the programmeIf you are unsure what to say leave a space. You can edit out this silenceTry and not um and and or soYou can edit this outMore you edit more time each episode takesBalance Enhancing Sound Depending on your editor you maybe able to enhance soundNot going to to go into a whole load of detailFor example if you record lower volume you can increase with a gain controlYou can get rid of ss sounds with desseerYou can filter out excessive noise by using a noise gateYou can add effects such as making people sound like they are in a cathedral or Wembley stadium. Final Mix Once all the editing is done may want to fade up / fade down tracksBounce the final trackIdeally listen to it before uploading it Summary Start with originalsMusicCreditsDecide on degree of editingEnhancing soundFinal mix Get In TouchI would love you to get in touch. To make it easy for you I have got a number of different ways because I know everyone likes to be different !!! Twitter @businesssouls Instagram @businesssouls

About

Don't be a number You do not follow you lead Be Unique You do not copy you create Be You You use your personality because there is only one Be Amazing You work hard and this shows in how you show up Be A Business Soul Come together in a community