Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8 figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this episode of The Profit Talk Show, host Susanne Mariga welcomes Diane Strand, founder of JDS Productions and JDS Studio Live. Diane is a producer, entrepreneur, and creative visionary who helps established businesses leverage video and the arts to increase market share, elevate brand visibility, and scale with confidence. Together, we dive into how seven, eight, and nine figure businesses can strategically use video for marketing, internal communications, and brand authority. Diane shares her four pillar framework for authority growth and breaks down how business owners can overcome fear, clarify their message, and build the right team to execute high impact video content. This conversation is filled with practical strategies for leaders who want to move beyond basic talking head videos and use storytelling, creativity, and structured planning to stand out in competitive markets. What You'll Learn in This Episode: Using Video to Increase Market Share – How established businesses can leverage video to strengthen brand visibility and client trust. Overcoming Fear of Being on Camera – Practical ways to build confidence, focus on impact over perfection, and stay consistent. The Four Pillars of Authority Growth – Aligning passion and purpose, positioning for authority, promoting with purpose, and building a profitable plan. Building the Right Video Team – When to DIY, when to hire VAs, and when to invest in professional production support. Leveraging AI and Strategy – How tools like ChatGPT, clear scripting, and structured messaging can elevate your content quality and consistency. Memorable Quotes: "Visibility creates opportunity. When people see you consistently, they begin to trust you." – Diane Strand "Clarity in your message is what transforms video from content into connection." – Susanne Mariga "Creativity is not optional in business leadership. It is a competitive advantage." – Diane Strand Resources & Links: Connect with Diane Strand: https://jdsstudiolive.com Learn More About JDS Productions and Creative Leadership Training: https://jdsstudiolive.com Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. https://www.facebook.com/groups/ProfitFirstMasterClass/ If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! Mariga CPA PLLC's website is www.susannemariga.com We can be contacted at (713) 280 7975. DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute an accountant client relationship. While we use reasonable efforts to furnish accurate and up to date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.
