The Chiropractic WHY podcast

Dr Jonny Coller DC ACP
  • 5.0 (2)
  • PHILOSOPHY
  • UPDATED BIMONTHLY

We spend some time learning, discussing and generally chatting all things Chiropractic and Chiropractic philosophy. The podcast made by the profession for the profession.

  1. The true chiropractic advocate with Keith Wassung

    4H AGO

    The true chiropractic advocate with Keith Wassung

    In this episode of The Chiropractic WHY, I sit down with Keith Wassung, a man who has spent over four decades educating the public and chiropractors about the principles behind health, function, and chiropractic. Keith’s story begins with a life-changing experience. A chance encounter with a chiropractor completely changed the direction of his life. That moment sparked a lifelong mission to understand how the body truly works and to help chiropractors communicate chiropractic in a way the public can actually understand. Over the past 40+ years, Keith has delivered hundreds of lectures around the world, spoken to medical audiences, and helped chiropractors improve the way they communicate health, healing, and the value of chiropractic care. In this conversation we explore why healing is a process, not an event, why chiropractors often struggle with communication, and how focusing on function rather than symptoms can transform both patient understanding and practice success. Keith also shares insights on retention, referrals, philosophy, and how chiropractors can communicate chiropractic in a way that inspires people to value their health for the long term. If you're a chiropractor looking to communicate more clearly, build better retention, and reconnect with the principles of chiropractic, this episode will challenge the way you think about practice and patient education. What We Cover in This Episode • Keith Wassung’s personal story and how chiropractic changed his life• Why healing is a process rather than a single event• The biggest communication mistakes chiropractors make• Why chiropractors should start with physiology, not chiropractic• The importance of engaging before informing• How retention begins before a patient even walks into the office• Why focusing on function instead of symptoms changes patient behaviour• The role of philosophy in creating certainty for chiropractors• Why chiropractic communication needs better translation for the public• Practical insights for young chiropractors entering the profession

    59 min
  2. Building without burnout.

    FEB 21

    Building without burnout.

    n this episode, we sit down with Dr. Steven Hume, DC, a chiropractor based in Oxford who has recently transitioned from associate to clinic owner. Over the last year, Steven has built a practice that not only delivers clear, principled chiropractic care but also gives him the freedom and lifestyle he set out to create. This conversation is an honest look at what it really takes to move from being an associate to opening your own office. We explore the internal shifts, philosophy, communication skills, and practical decisions that allowed Steven to build a steady, growing practice without unnecessary stress or high overheads. We discuss the difference between being “half in” chiropractic and fully committing to it, why certainty changes everything in practice, and how retention, table talk, and philosophy underpin long-term success. Steven also shares openly about the doubts, frustrations, and lessons he experienced early in his career—and what finally helped things click. If you’re an associate considering opening your own practice, or a chiropractor wanting more clarity, retention, and confidence in what you do, this episode will give you both encouragement and direction. In this episode, we cover: The transition from associate to clinic ownerWhy philosophy creates certainty in practiceThe power of chiropractic in, chiropractic outHow reading and education improve table talkWhy communication is just as important as adjusting skillBuilding a practice with low overhead and simple systemsThe maths behind knowing when you’re ready to openRetention as a stress-reducer in businessThe role of Google reviews in growing a practiceWhy chiropractic isn’t the problem—application isSteven also shares advice for chiropractors who are struggling early in their career, reminding us that growth takes time, skill, and patience—but the reward is a practice that is both fulfilling and sustainable.

    49 min
  3. The one on retention with Ana Echeveste

    12/16/2025

    The one on retention with Ana Echeveste

    In this episode, we sit down with Dr. Ana Echeveste DC, one of the kindest and passionate chiropractors in Europe. Ana runs a powerhouse practice in San Sebastián, a beautiful office that truly changes lives and delivers upper cx chiropractic with precision. This conversation is raw, honest, and full of insights that will change the way you think about retention, communication, and what it means to truly lead a vitalistic practice.This episode we explore how retention really works, why discomfort is essential for growth (for you and your practice members), and how to communicate chiropractic in a way that is simple, powerful, and true to Chiropractic. Whether you're early in your career or refining your craft, this conversation will remind you why principled chiropractic matters—and how to translate that into a practice that grows with ease.In this episode, we cover:
 • Why discomfort is the foundation of retention—and how to train it in yourself and your practice members
 • The moment Ana threw out her PowerPoint on stage and chose full congruence
 • How to communicate chiropractic without talking about pain
 • Why society struggles with discomfort and how this affects care plans
 • What it means to adjust from a place of “wonder” and how it transforms retention
 • The role of table talk in building trust, certainty, and long-term care plans
 • How chiropractors accidentally burn out—and why retention reverses everything • Why you should stop giving lifestyle tips your practice members aren’t ready for
 • The power of saying “I don’t know” in a way that builds authority and connection
 • One simple thing every chiropractor can implement TODAY to improve retention

    48 min
  4. KCUCS. What's that Chiro technique?

    05/15/2024

    KCUCS. What's that Chiro technique?

    Our What is that Chiro technique series continues with KCUCS. Knee chest upper cervical specific technique is under the microscope in this episode and what a please it is to have Zachary Sedivy shedding some light on it.  On this episode we go over the history of the technique, what’s is it like in daily practice and Everything in between. If you have ever wondered what an upper Cx chiropractor does, then this is the episode for you.  What do we cover: What does KCUCS stand for? How did upper cx techniques develop. Are any techniques new? Are new techniques just old techniques.  Resting practice members after an adjustment. What do you say when you don’t adjust? And much much more…

    45 min
  5. ABC Chiropractic. What's that Chiro technique?

    03/12/2024

    ABC Chiropractic. What's that Chiro technique?

    We are back and we are bring you our new series “What’s that Chiro technique?” Ever wondered what a technique is about, what is the draw of it, WHY do they adjust the way they do, or just intrigued? Then this is the series for you.  We start out series with the amazing Dr Harriet Walking from Australia who chats about her experience and passion for ABC Chiropractic.  Don’t know what ABC stands for? Well this is the perfect podcast for you :P! Harriet brings the fire, and opens up about what brought her to the technique (remember to listen to your mum), why she loves it, and a lot more.  Get this in your ears soon and don’t forget to leave us a great review on whatever platform your listen to your podcast. Oh and if you click follow you won’t miss out on more episodes as we go through a load of Chiro techniques and bring you everything you ever wanted to know on them.

    29 min
  6. Communication creating Chiropractic success with Dr Lisa Tacke DC

    06/27/2023

    Communication creating Chiropractic success with Dr Lisa Tacke DC

    In this podcast we are joined by an incredible women of Chiropractic. Dr Lisa Tackle has gone from CA to DC2B to Chiropractic badass in short succession. From graduating to truly succeeding in Chiropractic practice Lisa has progressed at incredible speed to serving here community in a big way.  Lisa went straight from college to owning and running her own clinic, something which often ends in struggle and hard times and has truly made it happen through understanding and hard work. We spent some time with this incredible Chiro to chat about what helped her be a Chiropractic success in such short time and to go through some of the lesson she learned on here journey.  In this episode we spoke about: Should you start your own clinic straight from college.  How communication is key.  How to develop your self and your Chiropractic skills. What one thing she wished all Chiropractors worked more on.  How a community around you helps.  Finding the right mentor The seminar that blew her away.  And much much more.

    28 min
  7. Bridging the gap DC2B to DC with Dr Alex Becu-Steinson DC.

    05/05/2023

    Bridging the gap DC2B to DC with Dr Alex Becu-Steinson DC.

    The real world of Chiropractic can be hugely different than college. That first year of practice, that first job and those first few months in Chiropractic can be a real gulf between what you thought it would be.  In this podcast we get to spend some time chatting about exactly that with the incredible Alex Becu-Steinson. Alex along with his wife and business partner Hannah, have built an incredible group of practices and have developed one of the best new graduate programs within Europe.  We spend some time chatting about getting that first job and what to do to push forward in those year years of practice.  Alex also opens up on the reality of what employers are looking for, and from the other side how to make sure you end up with the new grad that as older Chiros we can inspire and help grow.  What do we talk about; how to find your dream job? How to employ the dream associate? How to bridge that gap between college and the real world. Real work tips for the first year.  Free student seminars. Tips on observations  And much much more.

    46 min
  8. La grande idee Chiropractique with Dr Sebastien Funetes DC

    04/19/2023

    La grande idee Chiropractique with Dr Sebastien Funetes DC

    The Chiropractic big idea - version Française. You can’t help but smile when you speak with people who are truly on fire for Chiropractic. And Sebastien Fuentes is truly burning for TIC. In this episode we get into his mind and his mission. We chat about the big idea, his big ideas and the Chiropractic big idea. Things covered; how to build passion. What books to read. How to improve table talk. How the tribe is important. Changing Chiropractic is France  And much much more

    52 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

We spend some time learning, discussing and generally chatting all things Chiropractic and Chiropractic philosophy. The podcast made by the profession for the profession.

Information

  • Creator
    Dr Jonny Coller DC ACP
  • Years Active
    2020 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Dr Jonny Coller DC ACP
  • Show Website
    The Chiropractic WHY podcast

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