24 episodes

Adam Bastock and Simon Batchelar talk about SEO, PPC, Social Ads and online marketing in general. No bullsh*t, just a simple way to make online marketing easier to understand.
Do get in touch with questions and suggestions:
Adam - linkedin.com/in/adambastock
Simon - linkedin.com/in/simon-batchelar

Bastock & Batchelar's Bullsh*t Busters Simon Batchelar

    • Marketing

Adam Bastock and Simon Batchelar talk about SEO, PPC, Social Ads and online marketing in general. No bullsh*t, just a simple way to make online marketing easier to understand.
Do get in touch with questions and suggestions:
Adam - linkedin.com/in/adambastock
Simon - linkedin.com/in/simon-batchelar

    How to get more conversions, even when you're out of stock

    How to get more conversions, even when you're out of stock

    This week Adam and Simon discuss how you can increase your conversions even when you're out of stock of a product. This simple tip will help you capture the email of those who wanted to buy, but couldn't so you can alert them as soon as it's back in stock. We also discuss how you can link this tool to automation and order optimisation. Don't miss out on customers get this working for your e-commerce shop today!  

    For questions and suggestions please connect with us on LinkedIn:   

    https://www.linkedin.com/in/simon-batchelar     

    https://www.linkedin.com/in/adambastock

    • 15 min
    How to get more people to open your emails - with Natalie Rockall

    How to get more people to open your emails - with Natalie Rockall

    In this episode, Adam and Simon discuss with Natalie Rockall how you can get more people to open and engage with your emails. Natalie is an email marketing expert and has many years of experience working with companies large and small to deliver email marketing campaigns.  She shares some of her top tips for increasing open and click rates as well as some of the worst examples she's seen. We also learn Natalies top metrics for measuring if your email marketing is working and she introduces us to the measurement of revenue per subscriber.  If you're sending emails to your subscribers you don't want to miss this!  

    Find out more about Natalie's company Total Email Marketing on her website: https://totalemailmarketing.co.uk/

    Downloadable email marketing checklist - https://totalemailmarketing.co.uk/email-marketing-checklist

    Facebook group - https://www.facebook.com/groups/ProfitableEmailMarketing 



    You can connect with us all on Linkedin: 

    https://www.linkedin.com/in/natalierockall/ 

    https://www.linkedin.com/in/simon-batchelar 

    https://www.linkedin.com/in/adambastock

    • 32 min
    What to do before you move your website

    What to do before you move your website

    In this episode, Adam and Simon discuss what to do before you move your website, and why most people only realise what they should have done too late! Moving to a new website platform is a big and exciting move but there is a big mistake that a lot of people make when they do this.  It's the digital equivalent of moving house and not telling anyone you've moved! So if you're moving website make sure you watch this video first.  

    For questions and suggestions please connect with us on LinkedIn:  

    https://www.linkedin.com/in/simon-batchelar 

    https://www.linkedin.com/in/adambastock

    • 14 min
    Are Google Shopping Ads free?

    Are Google Shopping Ads free?

    In this episode, Adam and Simon discuss Google's announcement that they are making Shopping Ads 'free'. As you might suspect these 'free' Ads aren't going to be as prominent as the paid version and there is also the question of if they are even Ads at all.  We discuss how do you set them up, how do they work and how can you make them work better? We also talk about how to find an expert to help you with shopping Ads.  

    The feed tool we talk about in this episode is: https://www.shoptimised.com/  

    For questions and suggestions please connect with us on LinkedIn:   

    https://www.linkedin.com/in/simon-batchelar     

    https://www.linkedin.com/in/adambastock

    • 17 min
    Do outbound links help SEO?

    Do outbound links help SEO?

    Using outbound links to other peoples websites might seem like a counterproductive thing to use for SEO. Surely you're losing traffic to other peoples websites, how can that possibly help? This week Adam and Simon discuss how this can actually help you, how you can use it on your website and how the Yoast SEO tool helps highlight this on WordPress websites.  

     

    For questions and suggestions please connect with us on LinkedIn:   

    https://www.linkedin.com/in/simon-batchelar     

    https://www.linkedin.com/in/adambastock

    • 10 min
    How to be more productive - with Emma Mills-Sheffield

    How to be more productive - with Emma Mills-Sheffield

    This week Adam and Simon are joined by Emma Mills-Sheffield, business coach and productivity expert, to discuss the question "is productivity just a  case of working longer and harder?" We also deep dive into baking sourdough, distractions, screen monitoring, banana bread, to-do lists and how to be nicer to your self to help you achieve more meaningful results.  

    Connect with Emma on LinkedIn: https://www.linkedin.com/in/emma-mills-sheffield-frsa-708a5a16/  

    For questions and suggestions please connect with us on LinkedIn:   

    https://www.linkedin.com/in/simon-batchelar     

    https://www.linkedin.com/in/adambastock

    • 33 min

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