Beyond Normal

Beyond Normal Media

Are you ready to embark on the path to entrepreneurship? Join Beyond Normal Media, where we empower  startup founders by highlighting their incredible journeys and the ways their products and services cater to customer needs. Our podcast features insightful interviews with founders, sharing their challenges, triumphs, and actionable advice for aspiring entrepreneurs.

  1. Jul 9

    Sports Aren't Just Games Anymore (Part 2) | Why LeBron Can't Retire Yet

    Can the NBA afford for LeBron James to retire? In Part 2 of this Beyond Normal Media conversation, Kenny Groom and Less Bless dive into one of the biggest questions facing professional basketball. As international stars continue to dominate the league and player brands become larger than ever, what happens when the NBA's biggest attraction eventually walks away? From LeBron James' economic impact to the rise of Victor Wembanyama, player empowerment, and the future of American basketball, this episode explores the intersection of sports, business, entertainment, and global culture. In this episode, we discuss: 🏀 Why LeBron's value extends far beyond basketball 💵 The economic impact superstar athletes have on cities and franchises 🎟️ Why entertainment may now be just as important as winning Whether you're a sports fan, business leader, or simply curious about how entertainment drives billion-dollar industries, this conversation offers a fresh perspective on the future of professional sports. Subscribe for more conversations exploring business, media, sports, and culture through a different lens. #LeBronJames #NBA #SportsBusiness #SportsEntertainment #Basketball #BusinessOfSports #BeyondNormalMedia Text us what you think Support the show Follow us on: Website | www.beyondnormalmedia.com Instagram | www.instagram.com/beyondnormalmedia/ Linkedin | www.linkedin.com/company/beyond-normal-media

    Sports Aren't Just Games Anymore (Part 2) | Why LeBron Can't Retire Yet
  2. Jul 9

    Sports Aren't Just Games Anymore (Part 1) | The Business Behind Sports Entertainment

    What if professional sports are closer to Hollywood than we want to admit? In Part 1 of this Beyond Normal Media conversation, Kenny Groom sits down with sports personality Less Bless to explore how the business of sports has evolved beyond wins and losses. From television rights and fan loyalty to franchise value and media narratives, this episode asks whether today's biggest leagues are built as much for entertainment as they are for competition. The conversation explores why WWE and the NBA may have more in common than most fans realize, how cities build lifelong sports identities, and why markets like Charlotte are still searching for theirs. In this episode, we discuss: 🏈 Is professional sports becoming entertainment first? 📺 How TV deals shape modern sports 🌎 The difference between sports culture in Charlotte, Baltimore, and other  💰 How leagues monetize passion through branding, storytelling, and media If you enjoy conversations about sports, business, branding, and culture, this episode will challenge the way you think about the games you watch. Subscribe for more conversations exploring business, media, sports, and the ideas shaping what's next. #SportsBusiness #NBA #NFL #SportsEntertainment #BusinessOfSports #Charlotte #BeyondNormalMedia Text us what you think Support the show Follow us on: Website | www.beyondnormalmedia.com Instagram | www.instagram.com/beyondnormalmedia/ Linkedin | www.linkedin.com/company/beyond-normal-media

    Sports Aren't Just Games Anymore (Part 1) | The Business Behind Sports Entertainment
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About

Are you ready to embark on the path to entrepreneurship? Join Beyond Normal Media, where we empower  startup founders by highlighting their incredible journeys and the ways their products and services cater to customer needs. Our podcast features insightful interviews with founders, sharing their challenges, triumphs, and actionable advice for aspiring entrepreneurs.