The Influence Economy Podcast with Shayna Davis

Shayna Rattler Davis
  • 5.0 (44)
  • Management
  • Updated Weekly

Where modern leaders and organizations master the signals that shape trust, visibility, and reputation in the outside world.

  1. 9h ago

    The Trust Ledger Most Tech Founders Never Audit

    A few weeks ago, I was in a room with 5,000 builders, enterprise leaders, and investors at Human+Tech Week in San Francisco. I went expecting to spend five days deep in conversations about AI, the future of work, and where technology is headed. And those conversations happened. But that’s not what I kept noticing. What I kept noticing — what nobody was naming out loud — was a live credibility audit happening in real time. Founders pitching. Leaders taking the stage. People walking into investor conversations and networking rooms full of people who could change the trajectory of their companies. And almost none of them realized they weren’t being evaluated on their technology. They were being evaluated on their ability to signal that their technology is worth betting on. Those are two very different things. Let’s fix that. The gap I watched play out in San Francisco isn’t a pitch problem or a product problem. It’s a credibility signal problem. And most founders won’t see it until a round takes longer than expected, a key hire chooses a competitor, or a category conversation happens in the press and their company isn’t mentioned. By then, the trust ledger has already been overdrawn for months. Let’s keep it real — you can’t sprint your way back to credibility. You build it consistently, or you lose it quietly. What you’ll learn in this episode: Why “what that really means is…” is a credibility signal you can’t afford to keep sending How to audit your trust ledger before something breaks — not after What founders who stood out at Human+Tech Week were doing differently The 90-day external signal audit that reveals exactly how investors, hires, and the market see you right now Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    19 min

  2. May 25

    What Separates Founders Who Raise From Founders Who Don’t

    Your deck is not the problem. I know that’s not what you want to hear when you’re three weeks out from investor meetings and you’re still tweaking your competitive slide. But let’s keep it real: the deck is the last ten percent. What happens in the ninety percent before it is what actually determines whether you walk out of that room with a term sheet or a polite pass. In this solo episode, I’m breaking down the credibility gap that’s quietly killing funding conversations for early-stage founders — and why the investors you’re trying to impress have already started making a decision before you say a single word. I’ve watched this play out inside boardrooms and pitch meetings at the moments where everything is on the line. Two founders. Same stage. Same market. Same technology. Completely different outcomes. The difference wasn’t the deck. It was the signal one of them sent before the meeting ever started. What you’ll learn in this episode: Why investors are betting on the founder, not the technology, and what that actually means for how you show up before a pitch The three credibility signals that determine whether you walk into a room with authority or spend the meeting earning it How to audit your own external presence the way an investor does before they ever take your call Why the founders who raise fastest are not the ones with the best tech, and what they’re doing differently Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    19 min

  3. May 18

    What Every Tech Founder’s Pitch Is Missing

    Most founders walk into high-stakes rooms — investor meetings, client pitches, panel stages — and lead with the wrong thing. They lead with the product. The features. The data. The roadmap. And the room stays flat. Let’s keep it real: that’s not a pitch problem. That’s a story problem. And in this episode, I’m breaking down exactly why technical founders default to product-first communication, what it costs them, and how to fix it with a framework that’s straightforward but most founders never fully execute. This isn’t about being charismatic. It’s not about having some emotional origin story that makes investors cry. It’s about closing the gap between what you say and what actually moves people — and understanding that data is evidence, not a story. Evidence only lands when someone already cares. The story is what makes them care first. What you’ll learn in this episode: Why brilliant founders lose the room — and what’s actually going wrong when the pitch falls flat The three questions that form the foundation of a founder’s real story (and why most can only answer the first one) How to shift your listeners from evaluators to believers — and why that distinction determines whether you close The pressure test you can run today on your pitch, bio, and LinkedIn to find your story gap Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    11 min

  4. May 10

    The Leadership Skill AI Will Never Replace

    There’s a question I don’t think enough leaders are asking themselves — and it’s not about strategy, headcount, or even product roadmap. It’s simpler than that, and it’s also more urgent than most leadership teams realize: If someone went looking for you right now, what would they find? That question is the heart of this episode. Because we are in the middle of one of the most significant shifts in the history of leadership — and it has nothing to do with the next product release or the next funding round. AI is absorbing the execution layer. The tasks, the analysis, the operational workflows that leaders have spent entire careers mastering — technology is coming for all of it. And that leaves one question on the table that most senior leaders haven’t answered: if what you do can eventually be automated, what’s left that only you can do? The answer is representation. And let’s keep it real — most leadership teams have never been told that showing up externally was part of the job. It’s not in the job description. It’s not in the performance review. And so leaders default to what they know: execution. Which is internal. Which is invisible to the market. In this solo episode, I break down exactly why the shift from execution to representation is no longer optional — and what it actually looks like in practice. What you’ll learn: Why AI is making human presence the most undervalued — and soon most valuable — asset on any leadership team The critical difference between execution and representation, and where senior leaders get stuck without knowing it How your Leadership Identity, Branding, and Messaging determine whether the market trusts you before you ever walk into the room The one honest question every leader needs to answer about their external visibility — right now Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    16 min

  5. May 4

    What Leaders Get Wrong About External Pushback w/ Jeff Wetherhold

    Most leaders walk into high-stakes external conversations thinking the goal is to win the argument. It’s not. And if that’s your approach, you’re already losing. In this episode, I sit down with Jeff Wetherhold — a behavioral science researcher, change management expert, and faculty member with the Institute for Healthcare Improvement — to break down what’s actually happening when leaders face pushback from external audiences. Jeff holds a master’s in education from Harvard University and brings over twenty years of experience training leaders to navigate the high-pressure conversations that determine whether trust is built or broken. His approach is grounded in motivational interviewing, adapted specifically for the moments that matter most — media interviews, investor conversations, client engagements, and public-facing leadership. Let’s keep it real: the stakes for leaders communicating outside their organizations have never been higher. And most of them are not prepared. Not because they don’t know their product or their company — but because they don’t know how to listen, how to respond to skepticism without amplifying it, and how to help someone talk themselves into believing what they’re saying is worth listening to. Let’s fix that. What you’ll learn in this episode: Why “resistance” is the wrong word — and what leaders should be listening for instead when external audiences push back The motivational interviewing framework that teaches leaders to amplify change talk and neutralize skepticism without getting defensive Why regurgitating company talking points is the fastest way to lose a skeptic — and what to do instead How storytelling and a distinct point of view are the most underused tools a leader has in any external-facing moment Resources Mentioned: Jeff’s website: https://jeffwetherhold.com Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffweatherhold Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    26 min

  6. Apr 27

    Why Your Comms Strategy Keeps Getting Undermined

    Your comms strategy is only as strong as the leaders delivering it. And if you’ve been doing damage control after panels, media interviews, or enterprise sales conversations — you already know this. In this episode, I’m naming the pattern that most comms leaders and marketing executives are too close to the problem to say out loud: your technical leaders are stepping into external moments every single day, and they are not prepared for them. Not because they aren’t brilliant. They are. But brilliance in execution and influence in external communication are not the same skill — and nobody has ever built that skill in them. Let’s fix that. What You’ll Learn: Why media training alone will never close the external leadership gap — and what actually does The three external signals every technical leader must build to show up with influence, not just presence How unprepared leadership bench is quietly making your sales team’s job harder before the first call The three questions you can ask right now to identify exactly where your gap lives Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    19 min

  7. Apr 20

    What Leaders Get Wrong About External Influence w/ Carlee Wolfe

    You can be the most brilliant person in the room and still be invisible. Let’s fix that. In this episode, I sit down with Carlee Wolfe, a global talent and leadership executive who has spent her career at the intersection of leadership, influence, and the future of work. Carlee leads global integrated talent management at Hyatt Hotels Corporation and has held leadership roles with Under Armour and the U.S. Olympic and Paralympic Committee. Her work focuses on how talent systems — performance, development, succession, and mobility — shape trust, credibility, and reputation in an AI-accelerated world. This conversation goes deep on what it actually takes to build external credibility as a leader, why most technical leaders are leaving influence on the table, and what Carlee has learned from her own journey of showing up publicly. Let’s keep it real: having the expertise is not enough. The leaders who get picked, promoted, and trusted externally are the ones who’ve figured out how to make their point of view visible. What you’ll learn in this episode: Why staying silent — even inside your own organization — can make you look like a doer instead of a strategist, and how to change that The difference between being a corporate branded parrot and showing up as a leader with a real point of view How to start building your external presence in 30 days, even if you have no idea where to begin What unintentional behaviors are quietly eroding trust in your external moments — and how to recover when things go wrong Resources Mentioned: Connect with Carlee on LinkedIn: https://www.linkedin.com/in/carleeawolfe/ Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    32 min

  8. Apr 5

    The Real Reason Deals Stall

    Let’s just say the quiet part out loud: your sales cycle isn’t long—you’re just asking people to trust you too late. And if that stings a little, good. Because this is where most leadership teams are getting it wrong. We’ve been conditioned to believe slow deals are just the nature of B2B—more stakeholders, more complexity, more time. But let’s keep it real: two companies with the same product, same pricing, and same market can close at completely different speeds. So what’s actually driving that gap? Trust. And more specifically—when that trust gets built. In this episode, I’m breaking down why sales velocity has less to do with your process and more to do with your presence before the first conversation ever happens. Because buyers aren’t deciding during your sales cycle—they’re confirming what they already believe. Let’s fix that. What you’ll learn: Why your sales cycle is actually a trust timeline—not a process problem The three leadership signals that either accelerate or stall your deals How external influence becomes a direct revenue lever What your buyers are deciding before they ever take your call Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

    16 min
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Where modern leaders and organizations master the signals that shape trust, visibility, and reputation in the outside world.

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