Shadûf

Westin Smith
  • 5.0 (17)
  • Marketing

How should you run your business? Let's look at some actual data and figure it out together. While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.

  1. 08/26/2022

    Lawsuits & Layoffs

    Everyone hates dealing with thing two things, but sometimes it's inevitable.  In this episode  we discuss research that highlights things you may want to consider while trying to maintain your public image during legal battles or cutbacks.  Things that could help you make better decisions while navigating those tricky waters.

  2. 08/04/2022

    Who's Flying This Thing?

    The U.S. Government has been a little more transparent about actual reports of real encounters with UFOs.  How does this impact consumer behavior?  Who do we feel is supporting us as our perspective of reality begins to shift?

  3. 05/06/2022

    The Own Zone

    Did you know that whenever you handle a product you might be forming an attachment to it and feel like you own it to some degree?  Today we talk about something call "Perceived Ownership" and how it affects consumers.

  4. 04/13/2022

    Hold that Smile

    We are always told that "smiles" and an "expressive personality" are trademarks of a good salesperson. Well there might be an are where neutral is the way to go to increase sales. Does that put a smile on your face?

  5. 03/23/2022

    Abstract Contracts

    You make one little change in your business and now your customers are upset? Why? Today we discuss how even the most loyal customers write contracts in your mind that you may not be aware of. This episode may help you learn how to avoid those situations...

  6. 02/19/2022

    Service as a Second Language

    How about creating a "Service Culture" among your employees.  Sounds great but how do we do that?  Our latest study explores whether or not anonymous acts of service are better than known acts of service.

  7. 01/20/2022

    The Office of Make-Believe

    Good news! We ran a study that suggests that make-believing in the workplace can offer significant benefits.

  8. 10/28/2021

    Brand ASCAREness

    Do you realize how much you cling to the brands around you when feeling FEAR?!?! We discuss research that shows that this is a real thing that happens!

See All (26)

5
out of 5
17 Ratings

About

How should you run your business? Let's look at some actual data and figure it out together. While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.

Information

  • Creator
    Westin Smith
  • Years Active
    2020 - 2022
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © 2026 Shadûf
  • Show Website
    Shadûf