Marquee Matchup

Jeff Yocom
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Insights and inspiration from interviews with sports and entertainment business leaders.

Episodes

  1. 03/16/2021

    Marquee Matchup Episode 6 - Alton Byrd

    Episode 6: Marquee Search talks with Alton Byrd, Brooklyn Sports & Entertainment VP of Growth Properties (NBA G League Long Island Nets,  Nets NBA 2K franchise) to gain leadership insights and inspiration.  0:18​ - Intro 1:05​ - Alton's fascinating sports background  3:45​ - Transition from the hardwood to the boardroom 6:08​ - Basketball in the (United) Kingdom while working full-time 8:29​ - A courageous career trail blazer, which prepared him for life after basketball 10:20​ - What does Alton do for Brooklyn Sports & Entertainment? 12:52​ - Evolution of BSE - new ownership and leadership, and Alton's keys to survival 14:54​ - G League team's contribution to the success of the Brooklyn Nets 17:46​ - Differences between working across various sports leagues 20:05​ - How Alton has determined when to move on in his career 22:20​ - What legacy will the pandemic have long-term on the sports industry? 25:32​ - The "pandemic wall" - how does Alton keep his edge? 28:24​ - What are you looking forward to the most post-pandemic? 32:05​ - If Alton didn't work in sports, what would he be doing? 33:58​ - Best career advice Alton's received  #sportsbiz​ #sportsjobs

  2. 11/11/2020

    Marquee Matchup Episode 5 - Jessica Smith

    Episode 5: Marquee Search sits down with Jessica Smith, Head of Corporate Partnerships with Angel City FC to gain leadership insights and inspiration. 1:28 - Intro  3:20 - Pandemic parenting experience and advice  5:05 - How Jess made the decision to make a career move during a pandemic  7:12 - How she got on her professional path starting in MiLB, MLB, MBA, NHL, MLS and now NWSL startup  8:32 - What's it like being part of a startup/team launch?  9:02 - What it means to be purpose-driven at Angel City FC  10:50 - Standing out in a crowded marketplace thru purpose and impact  12:36 - 2022 First Kick!  13:17 - What does the calendar look like for a new team not playing until 2022?  14:02 - Jess' story of how and why she pivoted from ticket sales to corporate partnerships. What was the learning curve like?  16:33 - How she's approached partnerships  18:26 - The difference between working in various leagues and sports  21:11 - How did she decide to pursue her MBA?  24:30 - What are the consequences of COVID in 2021 and beyond? Silver linings and benefits she's taking from this time.  27:39 - What she's most looking forward to on the other side of COVID.  29:12 - If not sports, what Jess would be doing professionally  30:02 - Jess' favorite career advice   #sportsbiz #sportsjobs

  3. 08/26/2020

    Marquee Matchup Episode 4 - Christa Stout

    Marquee Search sits down with Christa Stout, VP, Innovation and Impact, Portland Trail Blazers to gain leadership insights and inspiration.   1:28 - Intro   2:51 - Work/life balance as a top industry pro who is also a parent of young children   3:38 - "We're all going through something"   4:08 - VP, Innovation and Impact at the Blazers - what do you do?   6:10 - Does Christa have a favorite initiative while working at the Trail Blazers? - CSR + Innovation - shout out Natalie!   8:29 - How did she get to where she is now? Christa's professional path   10:58 - How did she get into sports?   13:00 - What gives Christa energy?   14:06 - How she ended up working more with corporate partnerships than community, in her efforts to drive good   14:35 - Christa's view of the power and responsibility of professional sports organizations in their communities   16:20 - 150 days into pandemic, what the Trail Blazers response has been as an employer   19:28 - Convergence of innovation and impact during COVID   21:09 - Work from home   21:52 - COVID impact on adoption of technology  23:09 - Christa's secret to keeping her edge  25:14 - Are we more real in a 2 dimensional world?  26:10 - Sports or foreign intelligence?  27:35 - Energized by life coaching  28:06 - Personality testing!  28:34 - You do better when you lean into your strengths (specialization)  30:36 - Enneagram - who I am is OK  31:10 - Why building a deck with no prior planning is a good idea  32:11 - Best career advice ever given  32:42 - "Make decisions based on courage not fear"  34:13 - Jim Carey's influence on Christa's life 35:06 - How embarrassing herself built the confidence she needed to get where she is now  #sportsjobs #sportsbiz

    Marquee Matchup Episode 4 - Christa Stout

  4. 06/25/2020

    Marquee Matchup Episode 3 - Jarrod Dillon

    Marquee Search sits down with Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group (Tampa Bay Lightning and more) to gain leadership insights and inspiration.   0:17 - Welcome Jarrod Dillon  0:39 – Being a father is Jarrod’s most important job  3:01 – Career background  4:31 – His decision-making filter for career moves   6:05 – Moving his family across the country to work for the Tampa Bay Lightning  8:50 – Expansion of the Lightning to Vinik Sports Group today  12:42 – Vinik Sports Group vision going forward  13:53 – The unique role of a Chief Marketing & Revenue Officer   16:39 – Transition from ticket sales leader to corporate partnerships and what he's learned about CP  20:59 – Difference in the pace of working in ticket sales and corporate partnerships  24:00 – Working for 3 of the Big 4 leagues, perception of differences among them  25:55 – People + Process = Results  26:56 – Any plans to round out experience with the NBA?  29:12 – Importance of who he’s working for in his career decisions  31:37 – Divining culture from video interviews  34:25 – Keeping his team’s edge while working remotely - real talk from a leader  36:33 – “What do you want your Corona story to be?”  39:02 – Vulnerable leadership; leading with integrity  41:19 – Taking care of younger staffs' mental health and wellbeing

  5. 06/24/2020

    Marquee Matchup Episode 2 - Matt Farrell

    Marquee Search sits down with Matt Farrell, a top sports marketer in the Olympic movement currently working in the golf industry, to gain leadership insights and inspiration.   0:38– Introduction  2:17 – How a 20 year career in the Olympic movement is born  3:36 – What does the Executive Director of World Long Drive and General Manager of Alternative Golf for the Golf Channel do?  6:12 – Impact of global economy on the Golf Channel's long term plans for Alternative Golf  6:38 – Real talk about the differences of working at a National Governing Body vs. an entrepreneurial division of a global media company  9:07 – “Stealth bomber” idea around creating new events and programming  10:23 – Building relationships and selling ideas internally at matrixed organization vs just telling a subordinate what to do  11:02 – Matt’s 6th sense of when to shift career gears on three separate occasions  12:00 – How a sports information guy taught himself new skills to drive his career forward  13:43 – How Matt realized the value of having revenue driving skills  15:31 – The importance of culture for leaders at the Golf Channel to navigate the global health crisis  17:40 – How Matt felt about work from home before the pandemic  19:14 – How Matt is keeping his edge during the pandemic in such a competitive industry  21:15 – How Matt misses the structure of the sports schedule  23:43 – What Matt is consuming these days  25:45 – What would Matt be doing if he wasn’t working in sports  26:52 – The career advice Matt received on the golf course from his mentor that inspires him to this day  28:55 – How his former boss modeled how to handle disagreement   #sportsbiz

  6. 05/26/2020

    Marquee Matchup Episode 1 - Alan Ledford

    Episode 1: Marquee Search sits down with Alan Ledford, top Minor League Baseball executive, to gain leadership insights and inspiration. 0:44 – Introduction – A leader you can follow in a pandemic 4:03 – Celebrating 6 years since opening pitch  5:28 – MountainStar Sports Group ownership’s overriding objective: “Improve the quality of life and promote economic development in the region.” 7:36 – Major League vs. Minor League sports 11:09 – The benefits of working in minor league baseball 15:51 – No playbook for the pandemic. Alan talks leadership during this time. 18:33 – “I didn’t know” is not an excuse 19:46 – Focus on mental health of his people 20:50 – Keeping staff engaged through technology.  23:34 – Pandemic as innovation.  27:11 – 1989 World Series Earthquake Game  28:37 – The “sports is recession proof” fallacy prior to 2008 29:35 – “Good things will come out of this” 31:44 – What Alan misses the most about sports? 34:05 – Best career advice he gives 35:57 – His meticulous method for tracking his contacts 36:34 – Advice for young people wanting to get into the industry 37:35 – Like gardening, networking is not a one-time event 39:45 – “Be persistent just this side of being annoying” 41:08 – “Learn how to write in a business setting” 41:45 – Self improvement recommendations he’s made to his staff 42:24 – Advice to people dealing with a recession for the first time

  7. Trailer

    Marquee Matchup Promo

    Excited to introduce Marquee Matchup, an interview series with sports and entertainment business leaders designed to inform and inspire. #SportsBiz

    Marquee Matchup Promo
  • 1 Trailer
    6 Episodes

Trailer

About

Insights and inspiration from interviews with sports and entertainment business leaders.

Information

  • Creator
    Jeff Yocom
  • Years Active
    2020 - 2021
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Jeff Yocom
  • Show Website
    Marquee Matchup