"What's your story?" - GEN AI

Ron Caughlin

Everyone has a story to tell about who they are that will touch you and stir your senses. People and brands are no different, this podcast will introduce interesting stories that you won't want miss. "What's your story" Podcast unlocks the insights and secrets behind every day brands in the digital world as well as the new world of Gen AI. Each week, Ron Caughlin will bring you expert commentary with exciting real business leaders, marketers and educators so that you can make better choices when it comes to growing your brand and business.

  1. May 22

    What's Your Story GEN AI - Season 5, Episode 2

    Season 5, Episode 2: Navigating the Future of Performance Marketing with Ronnie MalewskiHow is generative AI rewriting the playbook for modern marketing leaders? In this episode of What’s Your Story? GEN AI, we sit down with Ronnie Malewski, Managing Director of NP Digital Canada.With nearly two decades of experience leading client services, operations, and digital strategy, Ronnie has steered performance marketing for some of the world's most recognizable brands, including Microsoft, Adidas, and Loblaws. Now at the helm of NP Digital Canada, he is helping businesses of all sizes—from agile SMBs to massive enterprise organizations—scale through data-driven organic and paid performance solutions.In this episode, we dive into:The Evolution of Strategy: How Ronnie’s 20-year journey in digital marketing prepared him for the Gen AI revolution.AI in Action: How NP Digital Canada is leveraging cutting-edge AI tools to drive real business results and ROI for clients.Human + Machine: The balance between data-driven automation and the human creativity needed to connect with today's consumers.The Next Frontier: Ronnie's predictions on where performance marketing is heading next and how leaders can stay ahead of the curve.About the Guest:Ronnie Malewski is a powerhouse in the Canadian performance marketing space, known for his deep expertise in data, commerce, and scaling agency operations. Connect with Ronnie on LinkedIn.

    28 min

About

Everyone has a story to tell about who they are that will touch you and stir your senses. People and brands are no different, this podcast will introduce interesting stories that you won't want miss. "What's your story" Podcast unlocks the insights and secrets behind every day brands in the digital world as well as the new world of Gen AI. Each week, Ron Caughlin will bring you expert commentary with exciting real business leaders, marketers and educators so that you can make better choices when it comes to growing your brand and business.