The Ecommerce Roadmap

Susan Bradley: E-commerce Expert
  • 4.9 (212)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

  1. 300: Handmade Business? See How Jeanine Will Double Her Online Sales

    2D AGO

    300: Handmade Business? See How Jeanine Will Double Her Online Sales

    What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies. What You'll Learn: The exact organic tactics that brought in 132 new customers this year—no ad spend The smart move she can make with a gated sales page—and why you should steal it How a monthly "numbers morning" keeps her business focused and profitable Why this isn't the time for ads—and what to do instead to get more leads now How to use collaborations to grow faster—without relying on influencers or TikTok RELATED LINKS   Learn More About Janine's Brand at: wheatandwildflower.ca Instagram & Facebook: @wheatandwildflower.ca Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281 The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

    30 min
  2. 299: Ellie's Sales Are Great; How Does She Make More Profit?

    12/23/2025

    299: Ellie's Sales Are Great; How Does She Make More Profit?

    Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves. In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home. What You'll Learn: Why "just doing that one task" is keeping you from thinking clearly about what you actually want your work days to look like The hidden downside of staying in labor roles as the owner (even when they feel easy or efficient) The real barriers to creating freedom in your schedule—and how to move past them What makes you a risky bottleneck (and how to fix it) How to identify which labor to delegate and structure it so your margins stay intact   RELATED LINKS: Check out Ellie's site here: www.klumhouse.com Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Hiring Help—Get Set Up for Success. https://www.thesocialsalesgirls.com/blog/hiring-help-get-set-up-for-success-episode-280 Do this now and be more profitable https://www.thesocialsalesgirls.com/blog/do-this-now-and-be-more-profitable-episode-204

    29 min
  3. 298: Christina's Transitioning From In-Person to Online Sales. Here's How.

    12/16/2025

    298: Christina's Transitioning From In-Person to Online Sales. Here's How.

    How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That's what we unpack in this coaching call with Christina Archila of La Chaka. After finding in-person success at one of the best markets in D.C., Christina moved her business online—and discovered a new set of challenges. In this episode, you'll learn: How to keep fulfilling orders when you're offline (literally off the grid) Why you don't need to ship every day—even if you're getting daily orders A smart way to hire help without blowing your budget How to price (and position) your one-of-a-kind products What to do when photos aren't selling your product—but videos are RELATED LINKS See Christina's website here: https://www.lakachaka.com/ Get on the Reliable Revenue 2026 Waitlist https://classroom.thesocialsalesgirls.com/reliable-revenue Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

    36 min
  4. 297: Louise Is Getting Sales. How Does She Build A Profitable Business?

    12/09/2025

    297: Louise Is Getting Sales. How Does She Build A Profitable Business?

    Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows and campaigns are bringing in consistent orders. So now what? In this episode, we walk through what it really takes to grow a profitable business—without losing momentum or burning out. If you're sending emails, getting sales, and wondering how to grow this thing the smart way—this one's for you. What you'll learn in this episode: Why building your audience is the best investment you can make (and how Louise did it for free) How to grow your list with what you already have—no ads required What one strategy Louise is using to turn a Facebook group into a high-converting funnel The real reason you need financial clarity before you scale your sales How to use a simple, repeatable email system to grow revenue (without reinventing the wheel every week)   RELATED LINKS See Louise's business here: https://louisesjewellerybox.co.uk/ The stress free content plan that built a huge audience https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/ Sales Plateaued? Do this to grow profitably https://thesocialsalesgirls.com/sales-plateaued-do-this-to-grow-profitably-episode-284/ How Erica supersized her profit and wiped out her stress https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/

    32 min
  5. 296: How to 2X Hayley's Shopify Sales

    12/02/2025

    296: How to 2X Hayley's Shopify Sales

    Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you'll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably. In this episode, you'll learn: How to "qualify" your big sales goal so you're not setting yourself up to feel terrible on January 1st The simple spreadsheet exercise that shows you exactly how many extra orders you actually need Why traffic, conversion rate, and average order value work together — and which one you should focus on first The quickest ways to raise your average order value, including front-of-the-line shipping, in-cart upsells, and smart bundles How to rethink your brick-and-mortar counter as a list-building machine (without turning your staff into pushy salespeople) What to expect when you finally turn on the traffic tap with ads and why a lower conversion rate isn't always a bad sign RELATED LINKS: Get on the Reliable Revenue® Waitlist: https://classroom.thesocialsalesgirls.com/reliable-revenue Check out Hayley's Website:  https://harborsidebathandbody.com/ Frequently Bought Together https://apps.shopify.com/frequently-bought-together

    40 min
  6. 295: Here's Why You're Probably Doing Better Than You Think

    11/25/2025

    295: Here's Why You're Probably Doing Better Than You Think

    This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founders—and what it revealed about how people think about coaching, success, and sales. You'll walk away with a better understanding of where your store stands—and what to do next. What you'll learn: Why "not feeling ready" is holding store owners back What most ecommerce stores actually earn—and why you might be ahead of the curve How to move from fragile, inconsistent sales to steady growth What to focus on at $25K, $100K, and $1M+ The 3 levers that always impact sales (and what to stop doing instead)   RELATED LINKS: The Most Powerful Marketing Activity https://thesocialsalesgirls.com/the-most-powerful-marketing-activity-episode-285/ Jen's Framework for Hiring and Training the Right People https://thesocialsalesgirls.com/jens-framework-for-hiring-and-training-the-right-people-episode-275/ Sales Plateaued? Do this to grow profitably https://thesocialsalesgirls.com/sales-plateaued-do-this-to-grow-profitably-episode-284/ A Lesson on fixing your cash flow https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/ How to Scale Without Borrowing (or Breaking Your Business) https://thesocialsalesgirls.com/how-to-scale-without-borrowing-or-breaking-your-business-episode-279/

    1h 2m
  7. 294: Here's How You Can Get Sales in December

    11/18/2025

    294: Here's How You Can Get Sales in December

    December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holidays. You'll learn: How to pick your holiday shipping cutoff date Why visibility matters after Black Friday How to schedule four email campaigns that sell while you rest Why the "second send" email often performs best What to include in your holiday emails (no discounts needed!) Easy post-cutoff ideas like gift-card and treat-yourself campaigns   RELATED LINKS: Join The Inner Circle & Get Sales In December https://classroom.thesocialsalesgirls.com/inner-circle-leads Do this One Thing and get sales in December https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/ Do this to max your sales this month and beyond https://thesocialsalesgirls.com/do-this-to-max-your-sales-this-month-and-beyond/ Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

    40 min
  8. 293: Generate weekly income with this simple strategy

    11/11/2025

    293: Generate weekly income with this simple strategy

    In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions. 🔑 Consistency is Key: Discover how Linda's commitment to consistency and repetition has made her marketing efforts memorable and highly effective. 🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she's balanced both to build her business without relying on ads. ❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success. Tune in to hear how Linda has created a marketing system that delivers results week after week!   RELATED LINKS:   Find Crop-A-Latte HERE: https://cropalatte.com/ Or on social media: https://www.facebook.com/CropALatte www.instagram.com/cropalattetogo   Episode 62: Massive Growth Organically? Yes You Can https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ Episode 145: How To Get Reliable Sales Every Day https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/ Episode 146: Double Sales Without Spending More https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

    33 min
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4.9
out of 5
212 Ratings

About

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Information

  • Creator
    Susan Bradley: E-commerce Expert
  • Years Active
    2020 - 2025
  • Episodes
    304
  • Rating
    Clean
  • Show Website
    The Ecommerce Roadmap

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