Spirit of the Deal

Brandon Handley & Guests
  • 5.0 (15)
  • Entrepreneurship
  • Updated Weekly

Spirit of the Deal is where sales meets soul. Hosted by Brandon Handley, this podcast explores the deeper currents beneath high performance and success—what happens when spiritual alignment, intention, and purpose converge in business. While rooted in the Superhuman Selling framework, each episode goes beyond tactics, tapping into the inner work that unlocks outer results. We're not just closing deals—we're opening portals to our highest potential. Tune in for unfiltered conversations, practical tools, and transformative insights designed to help you sell with power, presence, and purpose.

  1. May 27

    Spirit of the Deal: The Dark Engine of Alex Hormozi

    What happens when the ultimate spreadsheet brain meets the ultimate anabolic heart? In this episode of Spirit of the Deal, we're breaking down the recent sit-down between Alex Hormozi and Tony Robbins. While the rest of the internet was busy pulling out marketing tactics and funnel hacks, we're looking at the actual juice—the psychology, the ethos, and the stark contrast in their operating systems. We explore the "Dark Engine" of push motivation, the trap of sacrificing happiness just to be "useful," and why a comfortable background can sometimes force you to manufacture a hollow drive. Tying it all back to The Science of Getting Rich and Marianne Williamson's Law of Divine Compensation, the reality is simple: if you put out mechanical, transactional energy, you get a highly transactional bank account. Stop operating strictly out of duty. Tune in to find out how to shift from your "Analytical" brain to your "Anabolic" heart, and why finding a "pull" motivation—an anchor greater than yourself—is the only way to avoid winning the game but losing your soul. In this episode, we cover: The Vintage, Vineyard, and Varietal: Why your background dictates your drive. The Dark Engine: Building an empire on anger vs. contribution. The Trap of "Useful": Why Hormozi's "f*ck happiness" mantra leads to apathy. Push vs. Pull Motivation: Why willpower always runs out, and how to find the anchor that pulls you forward. Analytical vs. Anabolic: Choosing which version of yourself gets to negotiate your deals.   Resources Tony Robbins Alex Hormozi The Science of Getting Rich by Wallace D. Wattles Marianne Williamson's Law of Divine Compensation

    19 min

  2. May 18

    Danny Yepez: Building a Safe Container for Altered States

    In this conversation, Danny Yepez, co-founder and co-CEO of Behold Retreats, shares his journey from energy innovation to facilitating transformative plant medicine experiences. He discusses the importance of plant medicine in gaining clarity and perspective, addressing skepticism, and targeting leaders and change makers for transformation. The conversation delves into the rigorous process of preparation and integration necessary for participants, the societal stigma surrounding psychedelics, and the practical benefits of these experiences. Danny emphasizes the significance of trust and readiness in the journey of self-discovery and healing through plant medicine. takeaways Danny transitioned from energy innovation to plant medicine after a personal awakening. He emphasizes that plant medicine is about gaining clarity, not escaping life. Skepticism about plant medicine often stems from misunderstanding its purpose. Targeting leaders and change makers can amplify the impact of transformation. The process of transformation includes rigorous preparation and integration. Integration is crucial for lasting change after the plant medicine experience. Societal stigma around psychedelics is decreasing as they gain mainstream acceptance. Practical benefits of plant medicine include enhanced clarity and intuition. Trust is essential for participants to fully engage in the process. Plant medicine has been used for centuries and is becoming more accessible. Connect with Danny and his team https://www.behold-retreats.com/

    30 min

  3. May 4

    Jeanne Comeau: The Biological Bankruptcy of the Boardroom

    summaryIn this enlightening conversation, Dr. Jeannie Comeau shares her journey from corporate leadership to holistic life coaching, emphasizing the importance of purpose over profit in business. She discusses the shift from fear-based management to a more compassionate and purpose-driven leadership style, highlighting the role of metaphysics in understanding individual strengths and fostering team dynamics. Dr. Comeau envisions a future where businesses prioritize the betterment of humanity, driven by the younger generations' values and cosmic energies. takeaways Leadership should not be fear-based but purpose-driven. Success is not solely earned through education. Fear drives executive decisions more than vision. Operating from scarcity leads to a loss of human potential. Managers play a crucial role in implementing a leader's vision. Understanding individual strengths enhances team productivity. Metaphysics can inform leadership and personal growth. Adding value to others is a core motivation for leaders. The future of business will focus on purpose over profit. Younger generations are driving a new business paradigm. Chapters 00:00 Spiritual Speed Dating: Leadership Insights 01:51 The Shift from Fear to Purpose in Leadership 05:45 The Role of Managers vs. Leaders 09:52 Metaphysics and Leadership: A Personal Journey 19:47 Adding Value: The Core of Purposeful Living 24:38 The Future of Business: A Shift Towards Humanity 28:46 Meta Business: Redefining Success and Profit Where to connect with Jeanne?   https://jeannecomeau.com/

    31 min

  4. Apr 27

    The Snake is a Rope

    Have you ever carried the weight of someone else's limiting belief about you? For years, a single phrase hung around like dead skin: "Great at planning, terrible at execution." Recorded raw and unscripted from the driver's seat on Route 422 just days after successfully hosting the live States Over Struggle summit, Brandon unpacks the mental and emotional friction of bringing an idea into the physical world. This episode isn't about event logistics; it is a masterclass in forced identity shifting. By signing a non-refundable contract and refusing to ask for permission, Brandon cut off the exits and forced himself to become an "event host" before the event even existed. In this episode, we cover: The Delusion of Fear: The ancient Vedanta concept of "the snake is a rope"—why the intimidation of your next big goal is an illusion once you actually walk up to it. Shedding the Dead Skin: How to stop letting old labels dictate your current capacity for execution. The Identity Ceiling: Why you can never outperform your internal identity, and how taking physical action instantly rewires who you believe you are. The Permission Slip: Why waiting for someone to validate your next move guarantees you will stay stuck. Accidental Wisdom: A profound truth bomb from Brandon's son about baking a cheesecake that applies to everything in life. If you are stuck in the planning phase, battling imposter syndrome, or waiting for a permission slip that is never coming—this episode is your manual override. The only thing standing in your way is you deciding to do it. Connect & Discuss: If this episode hits on something you are working through, let's have the conversation. Email: brandon@brandonghandley.com Or reach out directly on TikTok or Instagram.

    19 min

  5. Apr 20

    Why Being a Good Person is the Ultimate ROI W/Andrew Grinbaum

    The Problem with the Grind If you're waking up exhausted, slamming coffee to function and using wine to shut down, you aren't actually "high-performing." You're operating like a glitching biological robot. In this episode, we rip the wires out of burnout culture to see how Andrew stopped the mindless grind and started regulating his system before it completely broke him.   Episode Summary Andrew was a 24-year-old marketing manager in NYC who thought he had the dream career. However, the stress was literally making his teeth ache and his ears ring. Traditional medicine offered steroids, but the real solution was an inward journey into Kabbalah and "spiritual technology." He realized that the body is a sophisticated radar system. If you're out of alignment, your gut will scream at you until you listen. Today, he coaches leaders to stop grinding themselves into the floor and start operating with presence and heart-based service. Core Takeaways 1. Trust Physical Data Physical tension is your body's way of telling you that you're in the wrong place. Listen to somatic responses before they turn into a crisis. 2. The 5-Star Standard B-grade service doesn't generate referrals. Growth comes from a 5-star experience rooted in genuine human care. 3. Tap Your Heart-Brain Logic is only half the battle. Use breathwork to shift your awareness to your heart center for clearer decision-making. 4. Spiritual Resilience Success isn't about never failing; it's about the speed at which you get back up. If you fall 100 times, get up 101. Want to learn more about Andrew's work? Visit SpiritualBiz.org

    43 min

  6. Apr 6

    Navigating the Pitfalls of Hustle Culture W Josh Carr

    In this conversation, Brandon G Handley and Josh Carr discuss the challenges of high performance living, the pitfalls of hustle culture, and the importance of self-care. Josh shares his personal journey with health issues, the discovery of hydrogen water, and how it has positively impacted his life. They explore the significance of gut health, stress management techniques, and the power of service and responsibility in achieving happiness. The discussion also touches on networking, building relationships, and practical life hacks for personal and professional growth. Takeaways Hustle culture often leads to burnout and poor health. Self-awareness is key to recognizing when to slow down. Curiosity drives success and problem-solving. Hydrogen water can significantly improve health and reduce inflammation. Gut health is crucial for overall well-being. Stress management techniques can enhance daily performance. Service to others can lead to personal happiness. Networking is essential for business success. Focus on responsibilities to improve relationships. Simple practices can lead to profound insights.  Titles Unlocking High Performance Living Navigating the Pitfalls of Hustle Culture Chapters 00:00 Introduction to High Performance Living 02:50 Navigating Hustle Culture and Its Pitfalls 05:46 The Impact of Stress on Health and Performance 08:35 Personal Challenges and Discovering Solutions 11:43 The Role of Hydrogen Water in Health 14:39 Skepticism and Acceptance of New Solutions 17:43 Understanding Gut Health and Its Importance 20:31 Stress Management Techniques 23:37 The Power of Service and Responsibility 26:39 Networking and Building Relationships 29:39 Final Thoughts and Practical Life Hacks   Connect and learn more about Josh and Echo Water here:  www.echowater.com

    38 min

  7. Mar 29

    You Decide How You Blossom

    What if blossoming wasn't something that happens to you… but something you choose? On the way home from a breathwork session, I saw a woman walking straight down the middle of the road—no rush, no apology, fully in her own lane (literally). Most people? Judging. Confused. But here's what hit me: 👉 She decided how she was going to show up. And that's the point. 🌱 The Core Truth Everyone is operating from their own mental model Most people are unconsciously following rules, patterns, expectations Very few people consciously choose their expression You don't have to copy anyone else's path. You don't have to "blend into the lawn." Because even in a perfect lawn… fairy rings still grow. And those "imperfections"? They're actually signs of a healthy ecosystem. ⚡ Reframe This Immediately Your struggles? → Conditions for growth Your uniqueness? → Part of the ecosystem Your path? → Not meant to match anyone else's The tree doesn't look at the flower and say, "You're doing it wrong." So why are you doing that to yourself? 🫁 Where Breathwork Comes In Breathwork isn't the answer. It's the environment creator. It gives you: Space Stillness Awareness So your natural expression—your blossoming—can actually unfold. 🔥 The Real Takeaway I don't care how you blossom. I care that you do. Stop waiting for permission. Stop copying someone else's bloom. 👉 Look at your life right now: What are the conditions creating? What are you allowing? Because whether you realize it or not… You're already becoming something. The only question is— did you choose it?

    7 min

  8. Mar 23

    The Art of Influence with Patrick Van Der Burght

    Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book 'INFLUENCE – The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick, is a Founding Member of the Cialdini Institute, the only active Cialdini Institute Licensed Trainer in Australia and New Zealand, and a Certified Online Influence Specialist. He has been teaching ethical persuasion to professionals and teams since 2000, which helps them accelerate towards goals, and build strong relationships, whether it be in sales, advertising, leadership or team management. Patrick also co-authored the book 'How to Hear YES More Often' in 2024, and has his own podcast show 'Ethical Persuasion Unlocked'. In this conversation, Patrick Van Der Burght, a leading expert in ethical persuasion and a partner of Dr. Cialdini, shares insights on the principles of persuasion, the importance of ethical practices in influencing others, and the science behind decision-making. He discusses his journey into the field, his connection with Dr. Cialdini, and the practical applications of persuasion techniques in various contexts, including digital environments. The conversation emphasizes the distinction between ethical persuasion and manipulation, the significance of building relationships, and the impact of decision fatigue on sales processes. Takeaways You can be productive without lying or cheating. Authority is a powerful principle of persuasion. Liking influences decisions more than we realize. Forceful sales tactics can damage credibility. Building relationships is key to successful persuasion. Ethical persuasion leads to long-term success. Decision-making is often driven by unconscious processes. Understanding your audience's decision-making system is crucial. Too many options can lead to decision fatigue. Simple changes can significantly improve persuasion outcomes.   "If you want to hear yes more often." "I can get lost editing videos." "I was faced with this challenge." Chapters 00:00 Introduction to Ethical Persuasion 06:14 Patrick's Journey into Persuasion 12:04 Connecting with Dr. Cialdini 15:25 Understanding Ethical vs. Manipulative Persuasion 20:16 Core Principles of Hearing Yes More Often 23:05 Understanding Decision-Making: System One vs. System Two 25:03 The Challenge of Selling: Navigating Indecision 27:25 Sales Cycles: Adapting Strategies for Success 31:16 The Power of Relationships in Persuasion 32:56 Persuasion in the Digital Age: Tips for Online Influence 39:37 Common Pitfalls: What Kills Influence Before It Starts 43:52 Practical Applications: Enhancing Persuasion Skills   https://ethicalpersuasion.com.au/

    47 min
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5
out of 5
15 Ratings

About

Spirit of the Deal is where sales meets soul. Hosted by Brandon Handley, this podcast explores the deeper currents beneath high performance and success—what happens when spiritual alignment, intention, and purpose converge in business. While rooted in the Superhuman Selling framework, each episode goes beyond tactics, tapping into the inner work that unlocks outer results. We're not just closing deals—we're opening portals to our highest potential. Tune in for unfiltered conversations, practical tools, and transformative insights designed to help you sell with power, presence, and purpose.

Information

  • Creator
    Brandon Handley & Guests
  • Years Active
    2020 - 2026
  • Episodes
    98
  • Rating
    Explicit
  • Show Website
    Spirit of the Deal