Marketing Spark (The B2B SaaS Marketing Podcast)

Mark Evans
  • 5.0 (13)
  • MARKETING
  • UPDATED BIWEEKLY

Marketing Spark is a podcast for SaaS founders and marketers who want to understand how marketing decisions drive real business outcomes. Through candid conversations with operators and entrepreneurs, the show explores positioning, growth, and the practical tradeoffs behind building demand, trust, and long-term growth.

  1. Before AI: The Critical Knowledge Gap You're Overlooking

    JAN 29

    Before AI: The Critical Knowledge Gap You're Overlooking

    Many companies are rushing to adopt AI tools hoping to unlock new levels of productivity and innovation — and failing. Why? According to Sarah Jeannault, former FinTech founder and now VP Marketing at ProcedureFlow, it’s because they skipped a crucial step: building a strong operational and knowledge foundation. In this episode, Sarah dives into why AI initiatives fall flat, how to fix broken knowledge systems, and what a true AI-ready organization actually looks like. We also talk about marketing’s evolving tech stack, change management, and why AI must empower frontline teams — not just leadership.

    30 min
  2. From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI

    12/30/2025

    From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI

    In this episode of Marketing Spark, Mark Evans sits down with Dan Sanchez, a former podcasting leader turned AI marketing consultant, to explore his incredible transition into the world of artificial intelligence. From feeling behind the curve with ChatGPT to becoming a trusted voice in AI for marketers, Dan shares the pivotal moments and painful lessons that led him to reinvent himself. You’ll learn how chain prompting changes how we use AI tools, why top-of-funnel SEO is dying, how to build a personal brand that stands out in an AI-saturated world, and what marketers can do right now to catch up and stay ahead. Whether you're AI-curious or all-in, this episode delivers a roadmap for future-proofing your marketing strategy. Topics We Cover: The AI wake-up call that changed Dan’s career pathWhat most marketers still misunderstand about chain promptingThe “30-30-30” framework for becoming a trusted voice in any nicheHow AI is reshaping SEO, blogging, and brand trustThe 5 categories of essential AI tools every marketer should useHow to stand out when everyone is using the same tools

    38 min
  3. David Usher on Creativity, Memory, and Staying Human in the Age of AI

    11/18/2025

    David Usher on Creativity, Memory, and Staying Human in the Age of AI

    David Usher has sold over 1.4 million albums, won five Junos, and performed around the world. Today, he’s just as focused on algorithms as he is on melodies. In this conversation, David talks about the shift from turning emotion into music to building products that preserve memory, support healing, and explore how technology can actually make us more human. We dig into: Why creativity is a transferable methodology across art, writing, and coding How his mother’s Alzheimer’s diagnosis inspired Second Echo The ethical edge between digital preservation and digital imitation Why over-reliance on AI threatens our writing and thinking muscles The rise of “human spaces” and why connection still matters What AI is doing to music, artistry, and the business model behind itIt’s a wide-ranging conversation about art, identity, AI, and the future of human experience — from someone who’s lived at the intersection of creativity and technology for decades.

    21 min
  4. Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel

    09/16/2025

    Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel

    Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark Evans talks with Bill Beutler, one of the world’s leading experts on Wikipedia strategy.  Bill explains why brands can’t afford to ignore the platform that powers both Google search and AI tools like ChatGPT, and how companies can ethically and effectively manage their presence.  From the pitfalls of “learned helplessness” to the opportunities of Wikidata, Bill reveals why a Wiki strategy is now a marketing imperative.

    33 min
  5. Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines

    08/25/2025

    Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines

    Cold outreach has a bad reputation—spammy emails, pushy SDRs, endless noise in the inbox.  But Michael Maximoff, co-founder of Belkins, believes it doesn’t have to be that way. In this episode, Michael breaks down why most outbound strategies fail, how to rethink outreach as a marketing function (not just sales), and why relevance beats personalization every time.  He shares lessons from scaling Belkins into a global powerhouse, the role of AI in creating hyper-relevant buyer journeys, and why CEOs should be their company’s best marketers.  If you want to transform cold outreach from a numbers game into a trust-building engine, this conversation is for you.

    41 min
  6. Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey

    07/23/2025

    Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey

    What does it take to disrupt a $500 hockey stick market dominated by global giants?  At just 22 years old, Zechariah Thomas is rewriting the rules with Swift Hockey—an elite stick brand that's affordable, player-first, and unapologetically bold.  In this episode, Zechariah shares how he turned a personal frustration into a fast-growing startup, his roots in drop shipping, and what it takes to stand out against CCM, Bauer, and Reebok.  From starting at 12 -years-old by re-selling products purchased at the Dollar Store hats to being featured on Dragon’s Den, his journey is a masterclass in speed, resilience, and scrappy entrepreneurship.

    27 min
  7. From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice

    07/03/2025

    From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice

    In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company.  Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies behind Krisp's emergence as a category-defining brand. He explains how Krisp went from a simple noise-cancellation tool to a comprehensive AI-powered communication platform used by millions, including enterprise clients like call centers and Discord.  This conversation explores agile marketing, product-led growth, community-driven innovation, and how aligning closely with customers can fuel brand loyalty and expansion.

    33 min
  8. Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work

    06/20/2025

    Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work

    AI isn’t coming for the future of work—it’s already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author, and co-founder of Thinkers One, to unpack the seismic shifts AI is driving in knowledge work.  From content creation to strategic decision-making, Mitch explains why the question isn’t if AI will take our jobs, but what we’re doing in case it does.  This conversation explores what it means to stay relevant, creative, and human in a world where machines can mimic expertise in seconds. Y ou’ll also hear about Mitch’s journey from agency founder to digital futurist, and how Thinkers One is reshaping access to thought leadership.

    43 min
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5
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About

Marketing Spark is a podcast for SaaS founders and marketers who want to understand how marketing decisions drive real business outcomes. Through candid conversations with operators and entrepreneurs, the show explores positioning, growth, and the practical tradeoffs behind building demand, trust, and long-term growth.

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