Dance Battle: The Competitive Intelligence Podcast

Alex McDonnell
  • 5.0 (2)
  • MARKETING

Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

Episodes

  1. 04/08/2022

    Hiring for competitive intel | Erica Howes

    How should you approach hiring for a competitive intel role? Erica Howes is an employer brand and recruitment marketing consultant. She helps hiring teams capture and share employee stories so that they can show candidates what it's really like to work at an organization. Erica helped me go behind the job description for a role that I'm currently hiring for at Airtable: Competitive Enablement Manager. Erica helped me unpack what candidates for this role might actually be looking for. She's really good at asking questions that make you share beyond the surface level. I know this very well because... well, we're actually.. married. She inspires me every day. More about Erica: https://ericahowes.ca/ Competitive Intelligence Certified, my course with the Product Marketing Alliance: https://certified.productmarketingalliance.com/p/competitive-intelligence-certified

    27 min

  2. 02/07/2022

    Competitive comparison pages that break expectations | Federico Jorge

    Competitive comparison landing pages. Maybe you have them, maybe they're in your plan for this year. Either way, customers are searching for information about your products versus the alternatives. Are you a part of that conversation or are you letting your competitors shape the narrative? Federico Jorge is the founder of stack against a highly specialized agency focused on comparison pages for SaaS companies. Competitive Intelligence Certified | https://certified.productmarketingalliance.com/p/competitive-intelligence-certified

    37 min

  3. 12/09/2021

    Your battlecards gotta have this | Andy Tran

    Andy Tran is one of the sharpest sellers I have ever worked with. He's currently an Account Executive at Biorender. And after this conversation with Andy, I ran back to my battlecards to update them based on what we talked about.

    29 min

  4. 10/27/2021

    How content marketing creates competitive advantage | Eli Woolery

    Is it possible to create competitive advantage by giving something away for free? Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on media company. With its generous investment in content and education over many years, InVision has helped lift up the design community to true business leaders, transforming entire industries.

    25 min

  5. 09/07/2021

    Getting the real story using win/loss analysis | Natasha Narayan

    Win/loss analysis. You've heard about it, maybe you've penciled it into this year's OKRs. But are you really ready to make it a priority? Do you know what you're getting into? Natasha Narayan is the CEO and Co-founder at IcebergIQ, a consultancy that helps B2B software companies learn from candid conversations with their customers and prospects.

    27 min

  6. 08/23/2021

    Competitive enablement at scale | Andy McCotter-Bicknell

    It's great that you're becoming the go-to person for competitive intel, but how are you ensuring that you aren't becoming a bottleneck? Andy McCotter-Bicknell leads Competitive at ZoomInfo, supporting over 1000 sellers.

    45 min

  7. 10/25/2020

    That sucks but thank you | Ryan MacDonald

    Why do some research findings collect dust, while others drive real organizational change? Ryan MacDonald thinks it has less to do with how well they're presented, and more to do with everything that happens before the research even begins.

    31 min

  8. 10/06/2020

    Monitoring is not enough | Maithilee Nargundkar

    Maithilee Nargundkar is shaping market insights that help Wiley Publications make sense of its rapidly changing industry. She'll school on why "monitoring" is an outdated approach to CI.

    28 min

  9. 08/19/2020

    Say more with less | Melanie Grefsheim

    Melanie Grefsheim wants you to cut your 60-page battlecards down to the most crucial soundbites. The stuff that Sales can actually use.

    36 min

  10. 07/14/2020

    The 90 day CI plan | Tracy Berry

    If you are building a CI program from scratch, you need to hear from Tracy Berry at ServiceMax.

    29 min

  11. 06/29/2020

    Transparency over perfection | Clint Sprauve

    Would you ever put your competitive intelligence out in the open, for the world to see? That’s what Clint Sprauve and the team at Gitlab do. Learn the surprising benefits of this culture of extreme transparency. Learn the difference between having something “unique,” and having something “defensible.” And learn how Clint's perspectives on CI have changed since moving to a Solutions Architect role.

    33 min
  • 11 Episodes

5
out of 5
2 Ratings

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Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

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