Scwair One - Starting From Scratch

Andy Greenhouse
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  • Entrepreneurship
  • Updated Biweekly

Have you ever wanted to start some something – a new career or business, but didn’t know how or where to start? You’re not alone.The Scwair One podcast will help you get motivated, find focus, meet mentors and grow your idea into reality. The best thing about it – it’s real. It’s authentic… and it’s not for everyone. Each episode will evolve into the next. As your host, creative director Andy Greenhouse, I'll be sharing my experiences of building a business and talking to inspiring people who’ve changed their careers, started movements, companies, charities and projects.What if you had to start from the beginning again? Using everything you know and being ready to learn everything you don’t. The Scwair One Podcast is for those who need help in getting started with their entrepreneurial journey... It's for those who are starting again... For those who are beginning their business journey... For those In need of support. The podcast is itself starting from scratch, so why not follow our journey – with me, your host & guinea pig. You'll learn from interviews with entrepreneurs and motivated individuals who have taken risks, started their own businesses, negotiated hurdles, failed along the way and ultimately found success. As well as following the journeys of people starting out from scratch. We'll cover everything from finding your business mindset, how to start a podcast, the first steps to starting a business, identifying your audience, marketing your services and finding your tone of voice. Please join me for the journey from Scwair One.

  1. I Booked the Worst Seat on Purpose – SÖS #7

    Jun 5

    I Booked the Worst Seat on Purpose – SÖS #7

    Scwair One presents Speaking of Success (SÖS) – episode seven, solo. A spoken word night in Brighton, a deliberate seat choice, and what going out on your own can feels like when it's something you avoid like the plague. I don't really go out much these days. Haven't for a while. We moved down to Brighton from London. Most of my friends stayed there. I stopped drinking on New Year's Eve 2019. Covid did the rest. So when I committed to 30 days of public speaking, I probably should've thought harder about how exactly I was going to pull that off. Last week I went to a spoken word night at Brighton's Corn Exchange.  On my own. Before booking, I noticed there were plenty of seats in the back row.  And a single seat in the row in front. I picked that one. On purpose. That decision set off a small chain of things I didn't expect. One of them ended in a multi-storey car park at 11pm, writing something I'd never have written if I'd sat anywhere else. I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    9 min
  2. Our Joy Is a Powerful Thing – Helen Bazuaye | SÖS #6

    Jun 1

    Our Joy Is a Powerful Thing – Helen Bazuaye | SÖS #6

    Scwair One presents Speaking of Success (SÖS) – episode six with inclusion consultant and facilitator Helen Bazuaye, on discernment in a noisy world, why nerves never really leave, and why joy might be the most radical act available to us right now. Helen Bazuaye has spent her career in rooms full of strong personalities – editing magazines, facilitating boardrooms, training corporate teams, and building a programme for care-experienced young people from the ground up. And yet, when it comes to standing on a stage and speaking for herself, she's deliberately held back. In this conversation, Helen talks honestly about what it really means to use your voice, the difference between speaking at people and speaking with them, and why joy – not anger – might be the most radical act available to us right now. We cover: the unexpected through-line from magazine editor to inclusion consultant, why being nervous never goes away (and why that's fine), the difference between performing and connecting, and what the We Are Here project means to her, and to the young people it reaches. A rich, warm, and quietly urgent conversation. I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... maybe I'll see you at Scwair1 – https://scwair1.com I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    48 min
  3. The Power of the Pause – Mark Carolan | SÖS #5

    May 22

    The Power of the Pause – Mark Carolan | SÖS #5

    Scwair One presents Speaking of Success (SÖS) – episode five with executive coach Mark Carolan, on the power of the pause, public speaking nerves, and why getting out of your own way is the whole game. My guest for episode five once stood on a bridge in Prague with a sign that said 'Conversation for Sale.' And people paid. I've spent most of my life trying to get out of conversations. Mark Carolan sold them to strangers, by the topic, from a piece of cardboard. Mark spent over twenty years in the corporate world. He was good at it. He knew it wasn't right. His epiphany: if he never changed, that would be his future — all the way to retirement. That scared him as much as changing did. So he changed. He's now a personal, leadership and executive coach and does a lot of work in public speaking and corporate wellbeing. He's the person companies bring in when their people have to stand up and say something that matters. He's spent 20-odd years helping people get out of their own way. . I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe… maybe I'll see you at Scwair1 — https://scwair1.com I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    26 min
  4. Getting Schooled in Public Speaking by a 16-Year-Old – SÖS #4

    May 19

    Getting Schooled in Public Speaking by a 16-Year-Old – SÖS #4

    Scwair One presents Speaking of Success (SÖS) – episode four, solo.  The sharpest public speaking advice I've had on this whole project, and the last person I expected it from. So far I've spent this whole thing talking to people about how to speak.  Coaches. Broadcasters. People who do it for a living. And some of the best advice so far came from a conversation I wasn't even really treating as one. I asked casually... if she had any tips. She gave me three.  One of them I'd been getting wrong my entire life and had genuinely never noticed. She spoke purposefully. Deadpan.  Like it was nothing. I just sat there nodding like a student. One thing though. I'm proud. She's sixteen. She's my daughter. And there's a lot more wisdom to come. . I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe… maybe I'll see you at Scwair1 — https://scwair1.com IN THIS EPISODE: Why sharp, sudden hand gestures can give the wrong impression.The problem with rising inflections – when the technique becomes too visible, the audience stops listening to what you're saying and starts watching how you're saying it.Why public speaking is harder than acting – a distinction that makes a lot of sense once you hear it explained properly.I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    5 min
  5. I Made Myself Talk to Strangers – SÖS #3

    May 19

    I Made Myself Talk to Strangers – SÖS #3

    Scwair One presents Speaking of Success (SÖS) — episode three, solo.  A week of forced conversations, one question asked in public, and what an hour with YMCA volunteers at Victoria Station taught me about the habit of speaking. The week before, I'd bottled it.  I was at a talk, had a question ready, and didn't ask it. So this week I went back – to a media trade show at Olympia – with one specific goal. Ask a question. Out loud. In a room full of people. I did. Last one up. To Alexis, the principal product manager for colour at Adobe Premiere. Felt slightly negative the second it left my mouth. He was gracious about it. And afterwards I cornered him just as he was leaving – which felt awkward and slightly selfish – and asked him how he'd got so comfortable on stage. His answer was less complicated than I expected. Then I bumped into Adam, a motion designer I used to know. Got him on camera. Then went on a mission to talk to as many strangers as possible – surreptitiously sloping up to people on stands and asking them about their thing. Then, on the way back to Victoria, I said 'I'll be back' to a YMCA fundraiser I was walking past. And ended up in a conversation that lasted an hour. I would never have had that conversation if I hadn't made a decision earlier that day. That's the thing about making a habit of it. It gets easier. And you feel better than you expect. I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe… maybe I'll see you at Scwair1 — https://scwair1.com IN THIS EPISODE: The week before: having a question ready and not asking it – and deciding that wasn't happening againAsking a question at an Adobe talk at a media trade show in Kensington, what it felt like to finally do it, and why it came out slightly more negative than intendedWhat Alexis, Adobe's principal product manager for colour on Premiere, said about getting comfortable with public speaking – and why the answer is simpler than most people thinkGetting motion designer Adam on camera talking about his own first public speaking experience at the same showWhat it actually feels like to make yourself talk to strangers on exhibition stands when you'd normally slope pastThe YMCA conversation at Victoria Station that lasted an hour – and why it only happened because of a conscious decision made earlier that dayWhy making a habit of putting yourself in situations is the thing, and how quickly it starts to feel less terrifying and more like something you actually want to doI'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    7 min
  6. You're Always Speaking to One Person – Sara Starling | SÖS #2

    May 13

    You're Always Speaking to One Person – Sara Starling | SÖS #2

    Scwair One presents Speaking of Success (SÖS) – episode two with voice artist and former BBC broadcaster Sara Starling, on finding your voice, public speaking nerves, and why voice notes are a communication tool most people are ignoring. My guest for episode two has spent almost 40 years doing the thing I've spent my whole life avoiding.  Sara Starling is a voice artist, broadcaster, and storyteller. She started with a drama degree, spent nearly 20 years at the BBC as a studio manager, announcer and newsreader – including the World Service... then left to build her own voice studio from scratch. She's been doing that for 20 years too. She also, it turns out, was quite shy. In this conversation we talk about the one mindset shift that makes speaking to a room feel manageable, why a bad experience reading aloud in class can follow you for decades, how voice notes are quietly one of the most powerful communication tools most people are ignoring, and what it actually looks like to stay calm on air when everything around you is falling apart. The line that stayed with me: "It starts as a pencil mark. Then it gets inked in. Then it's a marker pen. And then you just believe it." That's about the story we tell ourselves when we stumble. Worth hearing the rest. I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    1h 5m
  7. Why I Started a Podcast About Being Bad at Speaking – SÖS #1

    May 12

    Why I Started a Podcast About Being Bad at Speaking – SÖS #1

    Scwair One presents Speaking of Success (SÖS) — a podcast about public speaking and finding your voice, by someone who's spent his whole life avoiding it. Episode one, solo: why I started this. I've had a lifelong aversion to speaking. It started when I was a kid.  Friends took the piss out of me for stuttering.  People finished my sentences.  I went through periods where I couldn't listen back to my own voice – it was so monotone, so flat.  I put people to sleep. I still do.  My wife nodded off last week as I talked about work. And yet I've spent 20 years helping other people communicate. Behind the camera. Behind the brand. Very comfortable back there. This podcast exists because I finally got uncomfortable. Speaking of Success / SÖS – is for people who are crap at speaking but want to be better. Not a masterclass. Not a performance coach telling you to stand up straight. Just honest conversations about what it actually takes to find your voice – from people who've done it, and one person who's still figuring it out. That person is me. Episode one I'm flying solo. Or at least... crawling to the start line on my own. Where this started, why now, and what I'm hoping this becomes. The guests start from episode two. If you feel like me about speaking... let's talk. We just might get along. I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    7 min
  8. How To Build an Authentic Personal Brand That Resonates with Thomas Woodhams & Inga Steinere

    04/08/2025

    How To Build an Authentic Personal Brand That Resonates with Thomas Woodhams & Inga Steinere

    What if your personal brand wasn't something carefully crafted but rather something that emerges naturally when you consistently show up as yourself? That's exactly what happened to Thomas Woodhams, who built a quarter-million following on TikTok before finding his home on LinkedIn, where he now creates content about recruitment, career advice, and neurodiversity. In this illuminating conversation, Thomas shares his journey of accidental brand-building through authenticity. From creating sketch videos with tea towels on his head to illustrate workplace scenarios for neurodivergent individuals, to sharing his own ADHD diagnosis journey, Thomas demonstrates how being genuinely yourself resonates more deeply than polished corporate personas. Joining the discussion is Inga Sleinere, a 'vision alchemist' who helps solopreneurs translate their essence into visual identities that feel authentic. Inga approaches personal branding from a more strategic angle while still centering authenticity at the core.  "Personal branding is almost a by-product of showing up consistently," she explains, emphasising that trying to look too 'professional' can actually work against you. Both guests offer practical wisdom for anyone building their presence online. They advise keeping visuals simple rather than trying to 'jazz it up', which often creates visual noise. They discuss how commenting thoughtfully on others' content can be more powerful than your own posts, and why understanding your purpose – whether building community or generating leads, should guide your content strategy. Perhaps the most valuable takeaway is that personal branding serves both altruistic and practical goals. Thomas shares that he creates content not just to help others but as a form of 'safeguarding' for his future – building relationships and establishing expertise that could help him navigate career changes. Whether you're just starting out on social media or looking to refine your existing presence, this episode offers a refreshing perspective – focus less on crafting a perfect personal brand and more on consistently sharing your unique perspective and knowledge. The personal brand will emerge naturally as a consequence of your authenticity. - TL;DR In this episode you'll learn... • How Thomas built a quarter-million TikTok following before focusing on LinkedIn where he now creates content about recruitment and ADHD. • How personal branding emerges as a byproduct of consistently showing up as yourself rather than something intentionally constructed. • Why simple visuals outperform complex designs. • How human connection through humour and relatability creates stronger engagement than corporate jargon or buzzwords. • Small shifts in commenting style and engagement with others can significantly impact how you're perceived online. • Why video content is increasingly important, even if you're camera-shy. Check out the show notes @ scwair1.com And connect me, Thomas and Inga on LinkedIn if like me, you like meeting new people. I'm Andy Greenhouse. And I'm a creative evolutionist. I help people, brands and businesses evolve in an ever-changing landscape. Find me writing daily on LinkedIn @ https://www.linkedin.com/in/andygreenhouse My video agency @ swhype.com And if you're looking for your tribe... Maybe I'll see you at Scwair1.

    1h 16m
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About

Have you ever wanted to start some something – a new career or business, but didn’t know how or where to start? You’re not alone.The Scwair One podcast will help you get motivated, find focus, meet mentors and grow your idea into reality. The best thing about it – it’s real. It’s authentic… and it’s not for everyone. Each episode will evolve into the next. As your host, creative director Andy Greenhouse, I'll be sharing my experiences of building a business and talking to inspiring people who’ve changed their careers, started movements, companies, charities and projects.What if you had to start from the beginning again? Using everything you know and being ready to learn everything you don’t. The Scwair One Podcast is for those who need help in getting started with their entrepreneurial journey... It's for those who are starting again... For those who are beginning their business journey... For those In need of support. The podcast is itself starting from scratch, so why not follow our journey – with me, your host & guinea pig. You'll learn from interviews with entrepreneurs and motivated individuals who have taken risks, started their own businesses, negotiated hurdles, failed along the way and ultimately found success. As well as following the journeys of people starting out from scratch. We'll cover everything from finding your business mindset, how to start a podcast, the first steps to starting a business, identifying your audience, marketing your services and finding your tone of voice. Please join me for the journey from Scwair One.

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