Growth Sessions: eCommerce Advertising

Perpetua
  • 5.0 (3)
  • MARKETING

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

  1. Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast

    04/13/2023

    Andrew Lipsman, Insider Intelligence: The future of retail media | Growth Sessions Podcast

    In this episode Adam chats with Andrew Lipsman, Principal Analyst at Insider Intelligence about his four pillars of growth for brands in 2023. They discuss retail media moving up the funnel into new formats, and how to best deliver digital experiences and advertising to shoppers when they are in a shopping mindset. Andrew also shares his predictions for offline attribution and the emergence of partnerships between publisher networks with ample inventory opportunities.

    44 min
  2. Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors

    03/23/2023

    Gabi Lewis, Magic Spoon: Beyond DTC and influencers as investors

    In this episode Adam chats with Gabi Lewis, Co-Founder at Magic Spoon about Magic Spoon’s recent expansion from DTC to over 7000 stores across the US from Walmart, to Target, Albertsons, and more. They discuss how they use a flavour launch strategy to drive repeat purchases, Adam’s love for Magic Spoon, and how to win everywhere Magic Spoon is. Gabi also dives into how Magic Spoon works with creators and leverages influencer marketing from influencers as investors, to product collaboration.

    50 min
  3. Paras Shah, Georgia Pacific: The growth hack mindset

    03/16/2023

    Paras Shah, Georgia Pacific: The growth hack mindset

    In this episode Adam chats with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific about the power of experimentation and data to driving success. They discuss how Georgia Pacific employs growth hack strategies to optimize the path to purchase, and how data is at the “start and heart of every decision” they make. Paras also shares how to reach people across fulfillment options and how he approaches incrementality.

    45 min
  4. Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon

    03/09/2023

    Daniel Millar, Beekeeper's Naturals: Upper funnel advertising and the shift to Amazon

    In this episode Adam chats with Daniel Millar, CGO of Beekeepers Naturals on being retail-first and expanding their brand beyond DTC. They discuss why brands should be investing in Amazon now more than ever, and how they tell their brand story using the Amazon DSP. Daniel also dives into Amazon’s direct feedback loops, and the impact TikTok has had on both in-store and online sales.

    46 min
  5. Aisha Khan, Momentum Commerce: The next frontier and creating content that converts

    03/02/2023

    Aisha Khan, Momentum Commerce: The next frontier and creating content that converts

    In this episode Adam chats with Aisha Khan, Vice President of Strategy, Planning and Insights at Momentum Commerce on what the next frontier for brands will be. They discuss the simplification of content, and the science behind content’s role in optimizing ads to drive increased conversions. Aisha also shares her perspective on how to allocate budget across channels, the value of taking off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.

    50 min
  6. Freddie Liversidge, Hewlett Packard: Building an in-house media agency

    02/23/2023

    Freddie Liversidge, Hewlett Packard: Building an in-house media agency

    In this episode, Adam chats with Freddie Liversidge, Global Head of Media at Hewlett Packard, on the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.

    38 min
  7. Calvin Lammers: Building out of the box brand collaborations

    02/16/2023

    Calvin Lammers: Building out of the box brand collaborations

    In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, on his takes on brand collaborations and the art of “drop culture.” They discuss how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses. Calvin also shares his takes on the interconnectivity of retail media, DTC and marketplaces as the key structural components of growing a brand.

    44 min
  8. Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand

    02/09/2023

    Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand

    In this episode, Adam chats with Ju Rhyu, Co-Founder and CEO of Hero Cosmetics on her monumentous exit to Church and Dwight. They discuss Hero Cosmetics early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC. Ju also shares her approach to revenue allocation, how to find efficiencies across channels, and what the future will look like for emerging brands in 2023.

    51 min
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Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

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