Be Customer Led

Marbue Brown
  • 4.9 (18)
  • Management
  • Weekly

We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers - both internal and external. Visit us on www.becustomerled.com

  1. 19m ago

    Dr. James Killian on How Great Leaders Master Customer Obsession

    Today, Dr. James Killian, author of Obsessed: Cultivating the Customer-Driven Leader, explores what it truly means to put customers first. Drawing from his background in psychology, consulting, and tech, James explains why being "customer-driven" goes beyond basic customer service. He mentions that it requires long-term commitment, accountability, and practical follow-through, even under heavy pressure. Furthermore, James breaks down the "Customer Commitment Continuum," contrasting truly dedicated companies with those that retreat into customer-avoidant behaviors or focus solely on short-term profits. Using real-world examples such as Airbnb, Zappos, and Volkswagen, the discussion also highlights how incentives, leadership calendars, and corporate culture directly shape customer trust. Finally, James shares actionable advice for modern leaders, from listening to frontline staff to using AI responsibly. Highlights [02:32] Dr. James Killian’s Background [07:36] The Concept of Customer Obsession [11:06] Leadership Challenges and Consequences [18:26] Measuring Genuine Customer Drive [23:05] The Customer Commitment Continuum [27:48] Aligning Incentives and Culture [37:24] Practical Habits for Better Leadership [41:12] AI in Customer-Driven Leadership Connect with James: LinkedIn: linkedin.com/in/james-killian Mentioned in the episode: Obsessed: Cultivating the Customer-Driven Leader by Dr. James Killian: www.amazon.com/dp/B0HKQ12Y8V Blueprint for Customer Obsession by Marbue Brown: www.amazon.co.uk/dp/B0BHBHM9V9 Good to Great: Why Some Companies Make the Leap, and Others Don't: www.amazon.com/dp/0066620996

    Dr. James Killian on How Great Leaders Master Customer Obsession

  2. Oct 15

    Alvin Stokes on How Princess Cruises Uses AI to Improve Customer Experience

    Have you ever wondered how a cruise line seamlessly orchestrates unforgettable guest experiences across floating cities? In today's conversation, Alvin Stokes, VP, Global Reservations, Service & Casino Operations & CRM at Princess Cruises, shares how he became a powerhouse leader driving AI-powered customer experience transformation. Moreover, Alvin breaks down the cruise industry's operational complexity and explains how Princess Cruises moved from traditional sampling to a fully AI-driven census of guest interactions. By leveraging tools such as Sierra AI and machine learning, his team transformed agent workflows and untangled fragmented legacy systems. It revitalized outbound sales, driving 19 straight months of over 25 percent year-over-year growth. [01:58] Alvin’s Career Journey [04:20] Leadership and Industry Complexity [07:06] AI and Data Transformation [12:29] Driving Cross-Departmental Collaboration [20:48] Solving Operational Challenges [25:58] AI Successes in Sales and Service [29:12] Emotional Intelligence and Personalization [34:47] The Future of Hospitality Connect with Alvin: LinkedIn: linkedin.com/in/alvinstokes Website: princess.com

    Alvin Stokes on How Princess Cruises Uses AI to Improve Customer Experience

  3. Oct 1

    Gabe Larsen On How to Staff Your Customer Service Team with Autonomous Cloud Employees

    AI isn't just assisting teams anymore. It's joining them as full-time digital coworkers. Gabe Larsen, Chief Revenue Officer at Atonom, breaks down the shift toward truly autonomous organizations. Drawing from his diverse career across Wall Street, Toyota, Meta, and top SaaS companies, Gabe shares how businesses can scale smarter without endlessly adding headcount. He introduces the game-changing concept of "cloud employees": multimodal AI agents designed to handle entire roles across chat, email, and phone, not just basic scripted tasks. Through real-world examples, Gabe details practical strategies for seamless deployment. He also addresses critical topics such as data security, board-level ROI, and guiding human teams through the cultural shift of working alongside AI. [02:24] Gabe's Career Background [06:31] The Shift Toward Autonomous Organizations [09:06] Defining the Cloud Employee Concept [16:48] Implementation Success and Lessons Learned [29:44] Strategies for Successful AI Integration [38:40] Managing Security and Organizational Culture [44:16] Contact Information Connect with Gabe: LinkedIn: linkedin.com/in/gabelarsen/ Website: atonom.ai

    Gabe Larsen On How to Staff Your Customer Service Team with Autonomous Cloud Employees

  4. Sep 16

    Anna Falcon on Why CX Transformation is More Than AI Technology Deployment

    What if the biggest CX problems aren't really about technology at all? In this conversation, Anna Falcon, VP, CX Transformation Practice Leader at MCA Connect, shares her view on what it takes to create better customer experiences. Anna explains why true transformation needs more than a new CRM or AI tool, and requires the right mix of people, processes, technology, and a clear customer vision. She also shares a powerful example of a company that cut its sales cycle from 60 days to just one week through a lead-to-cash transformation. The conversation explores how businesses can measure CX success, why employee engagement matters, and where AI can make the biggest difference. "AI and technology should help enable and empower everything around the human and remove the friction and the mental load and the activity and things that make it harder to be a good human, but it shouldn’t replace the human. It should enable, empower, support and enable humans to connect better." - Anna Falcon [01:03] Anna's Professional Background [06:51] Defining CX Transformation [08:01] Case Study: Lead to Cash Transformation [14:21] Measuring Success in CX Transformations [16:43] The Role of AI in CRM Ecosystems [20:14] Practical AI Use Cases for Business [30:29] What's Next for CX? [33:18] Contact Information Connect with Anna: LinkedIn: linkedin.com/in/annafalcon/ Website: mcaconnect.com/

    Anna Falcon on Why CX Transformation is More Than AI Technology Deployment

  5. Sep 9

    Mark McKercher on The AI-Powered Future of Global Customer Support

    What does it take to deliver world-class customer support in an AI-driven world? In this episode, Mark McKercher, VP of Global Customer Support at Sovos, explores how B2B customer experience has evolved and what the future of support looks like. He shares lessons from his career across Amazon, Google, Samsung, Roku, and Sovos, and explains why customer effort and outcomes now matter more than traditional speed metrics. Mark discusses how AI is transforming support, from automating simple interactions to enabling teams to focus on complex customer needs. He also shares practical lessons on AI adoption, change management, data quality, global support, partner ecosystems, and measuring impact. HIGHLIGHTS [02:05] Mark's Career Journey and Role at Sovos [04:17] Shifts in World-Class Customer Support [07:00] Impact of AI on Customer Support [09:32] Complexities of Global Support at Sovos [16:34] Partner Integration and AI Deployment [25:52] Metrics and Success Measurement [34:38] Future of Global Support Roles Connect with Mark: LinkedIn: linkedin.com/in/mmckercher/ Website: sovos.com/

    Mark McKercher on The AI-Powered Future of Global Customer Support

  6. Sep 2

    Jon Lunitz on Human-in-the-Loop AI and Transforming Customer Experience

    What happens when AI stops being a buzzword and starts changing how contact centers actually work? Meet Jon Lunitz, the Chief Growth Officer at DATAMARK. Jon talks about his career and how working on both the client and supplier sides helps him understand what businesses really need. He also explains DATAMARK's approach to AI, where technology supports people instead of replacing them. Jon also explores DATAMARK's human-in-the-loop approach, including DataSmart, an AI-powered knowledge tool, and DataScribe, which automates after-call work while analyzing customer sentiment. Looking ahead, Jon argues that contact centers are moving beyond labor arbitrage toward higher-value work, where problem-solving, empathy, and critical thinking become increasingly essential. HIGHLIGHTS [02:04] Jon's Professional Background [04:59] Overview of DATAMARK [07:33] DATAMARK's In-House AI Tools [10:50] Deep Dive into DataSmart [18:01] Capabilities of DataScribe [21:28] AI Impact on Business Models and ROI [27:50] The Future of Contact Centers [35:19] Upcoming DATAMARK Developments Connect with Jon: LinkedIn: linkedin.com/in/jon-lunitz Website: datamark.net/ Mentioned in the episode: Blueprint for Customer Obsession: amazon.com/Blueprint-Customer-Obsession-Marbue-Brown

    Jon Lunitz on Human-in-the-Loop AI and Transforming Customer Experience

  7. Jul 8

    Christina Bailey on Art With a Bigger Purpose

    Art can change more than just a space. It can change lives! In today's conversation, Christina Bailey, Chief Growth Officer at ArtLifting, talks about ArtLifting's mission, inspiring artist stories, and the challenges many people with disabilities face. Christina also explains how businesses use art to create more welcoming and inclusive workplaces, improve employee and customer experiences, and strengthen their culture. She shares how ArtLifting measures its impact, explores future opportunities such as healthcare and art leasing, and explains why every piece of art has a story that brings people together and creates lasting connections. [01:34] Introduction to ArtLifting and Its Mission [08:48] Challenges and Solutions for Artists with Disabilities [11:44] Business Case for Corporate Clients [18:17] ArtLifting's Role in Corporate Spaces [27:50] Impact of ArtLifting on Artists and Companies [32:28] Future Opportunities for ArtLifting [36:24] Engage with ArtLifting! Connect with Christina: LinkedIn: linkedin.com/in/christina-strubbe-bailey/ Website: artlifting.com

    Christina Bailey on Art With a Bigger Purpose

  8. Jun 17

    Alicia Skubick on Building a Customer-Obsessed Culture at Trustpilot

    Trust is built one voice at a time, and every review tells a story that shapes better products. In a world where customer expectations move fast, listening deeply is no longer optional; it's a competitive edge! In this conversation, we speak with Alicia Skubick, Chief Customer Officer at Trustpilot, about how companies can build strong customer experiences based on trust and real feedback. Alicia shares her journey through marketing and technology roles and explains how Trustpilot puts the customer at the center of everything it does. She discusses how teams use customer reviews to learn, improve products, and build empathy inside the company. The conversation also explores trust, transparency, and how AI is changing customer experience. Highlights [05:22] Internal Customer Experience at Trustpilot [09:14] Role of Chief Customer Officer vs. Traditional Roles [11:20] Building a Customer-Obsessed Culture [15:15] Trust and Transparency at Trustpilot [18:48] Metrics for Trust and Integrity [20:45] Who's Missing from Review Data? [23:32] What Happens When Users Push Back? [27:27] Customer Data and Insights [29:43] AI: Threat or Opportunity in CX? Connect with Alicia: LinkedIn: linkedin.com/in/aliciaskubick/ Website: trustpilot.com/

    Alicia Skubick on Building a Customer-Obsessed Culture at Trustpilot
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4.9
out of 5
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About

We explore the intersection between customer experience (CX), employee experience (EX), and how companies are creating leaders and cultures that are maniacal about their customers - both internal and external. Visit us on www.becustomerled.com

Information

  • Creator
    Marbue Brown
  • Years Active
    2020 - 2026
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Marbue Brown
  • Show Website
    Be Customer Led