Maverick of Marketing

MarketScale
  • 5.0 (2)
  • Marketing

Maverick of Marketing, hosted by Shannon Maverick, is a show that aims to highlight B2B marketers who aren't afraid to charge ahead of what is deemed normal for their industry in order to innovate their brands. Presented by MarketScale.

Episodes

  1. 02/24/2020

    The Evolution of In-Class Technology

    Welcome to the Maverick of Marketing Radio Show! On this week’s episode, host Shannon Maverick was joined by Voice of B2B Daniel Litwin for a discussion the latest news stories, including NASA’s recent call for astronaut applications and its implications around the globe, Wells Fargo’s recent fine for a fake-account scandal, and more. Maverick was also joined by BenQ Senior Director of Business Development Bob Wudeck and Digital Marketing Manager Carly Burton Sallay to get their thoughts on innovations and technology in classrooms. Specifically, the trio touched on how in-classroom technology has evolved, highlighting the overall path forward for the EdTech industry as a new decade begins. Wudeck said the primary purpose of educational technology is to bridge gaps in learning for students. The technology-native nature of younger students, Burton Sallay said, is also a key factor. “They’re introduced to technology basically the moment they’re out of the womb,” she said. “They are learning at a different pace and in a different way than we ever did when we were younger.” That comfort, Burton Sallay said, has allowed for a greater role for technology in students’ lives than ever before. Listen to the full episode of the Maverick of Marketing Radio Show and be sure to tune in at 9 A.M. on Monday mornings to get your weekly dose of the Maverick of Marketing. For the latest news, videos, and podcasts in the Education Technology Industry, be sure to subscribe to our industry publication.

  2. 10/07/2019

    The Importance of Taking Risks

    Welcome to the Maverick of Marketing Radio Show! On this week’s episode, our host Shannon Maverick took a look at the State Fair of Texas, highlighted a big decision by Unilever to cut their use of plastics in half by 2025, and welcomed a very special guest to the show. John Maverick, Director of National Accounts for Teleflex Medical and Shannon’s father, joined the show to discuss the importance of taking risks in marketing. “I think the thing I’ve seen as I’ve moved into larger organizations through the years is the inability of marketing managers to take risks,” he said. He went on to explain why being first to market can make a huge difference for businesses, highlighting the need to be agile in the marketplace. Listen to the full episode of the Maverick of Marketing Radio Show and be sure to tune in at 9 A.M. on Monday mornings to get your weekly dose of the Maverick of Marketing.

  • 2 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Maverick of Marketing, hosted by Shannon Maverick, is a show that aims to highlight B2B marketers who aren't afraid to charge ahead of what is deemed normal for their industry in order to innovate their brands. Presented by MarketScale.

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