Podcast strategist, broadcast expert, and entrepreneur James Burtt sits down with Jeannette for a wide-ranging conversation on the true nature of branding, the evolution of content creation, and the power of personal authenticity. From his early career as a Michael Bublé tribute act in Cyprus to launching over 190 podcasts for major brands and personal clients, James shares his personal journey and practical insights on building a brand that lasts. He dives deep into shifting from an audio-only mindset to a multi-platform "show" mentality, leveraging AI without losing the essential human connection, and why finding your niche and standing still to gain clarity is the ultimate key to professional and personal success. You'll Learn Why: A successful brand is a promise your business must deliver on, representing what people say about you when you're not in the room rather than just your visual assets. Transitioning from audio-only podcasts to dynamic, video-integrated shows across multiple digital platforms fuels maximum audience growth and reach. Focusing deeply on a specific target audience establishes authority and commands higher value, whereas trying to serve everyone often leads to serving no one effectively. Pausing the constant hustle allows you to address core challenges, gain true intentionality, and align your decisions with what you truly want out of life. Whether you're a founder, CEO, small business owner, entrepreneur, startup leader or executive, these lessons will help you make smarter hiring decisions and build a stronger, more successful business. 🚀 Want to accelerate your business growth? Join Rise Academy today and gain access to expert business coaching, leadership training, proven growth frameworks, live coaching sessions, and practical strategies designed to help you build a thriving business. About Jeannette Linfoot ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
