Share The Struggle

Loud Proud American, Keith Liberty

If you find strength in the struggle then this podcast is for you! Everyone struggles the difference is some of us go through it and some of us grow through it, the choice is yours. Share The Struggle Podcast is a raw real-time response to life from a Patriotic S.O.B with an entrepreneurial mindset and a leadership obsession. In this podcast, Keith Liberty shares a collection of life lessons that led him to bet on himself, wins losses, and funny F-ups in between. Leaving a career to chase his American dream, follow along as he builds a brand. His transparent and explicit approach to life and storytelling will keep you entertained. Often joined by his wife and best friend Allison or an occasional guest STS is a weekly show with diverse topics that always end with a positive message. Keith strives to build strength by sharing his struggles and encouraging you to grow through your struggle.

  1. 3d ago

    Running Tight On Time

    Everything is fine until the wheel falls off, the shipment misses the truck, and your calendar has zero open space to fix any of it. We are deep in the real-world grind of small business ownership, where event season does not care if your trailer is broken, your bus is down, or your best-selling sizes are wiped out. I walk you through what it looks like to run an apparel brand on tight timelines, why one vendor weekend can swing your whole month, and how a “make it work” decision can become the only decision. We recap the Ospie Valley Fair from setup to teardown, including the kind of road problems nobody posts about: leaking toilets, overpriced proprietary parts, late dinners from a gas station cooler, and friends who show up at 9:30 pm with tools and solutions. Then we get into the sales reality, too: a record Thursday, slower traffic after that, and how one new race-inspired design plus loyal customers helped us finish the weekend up while most vendors reported being down big. From there, it turns into a hard look at inventory management and shipping delays. I break down how I target new designs to specific events, what happens when I cannot finish a car show design in time for Syracuse Nationals, and how a delayed $4,000 restock order can put the next event at risk. We also touch what it feels like when national news lands in the next town over, and why the attention economy can turn local tension into a spectacle. If you’re building a brand, running a booth, or just trying to keep your life from catching fire, this one is for you. Subscribe, share it with a fellow small business owner, and leave a review with the biggest timeline stress you are dealing with right now. If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

    Running Tight On Time
  2. Jul 8

    Road-Life Reality For A Small Business Vendor

    The weekend starts with sweat, doubt, and that quiet question every small business owner knows too well: am I really building something here, or am I just burning myself out? I’m coming off America 250 and rolling into Episode 313 with a full recap of a blistering heat wave, a brand-new fair on the calendar, and a milestone I can’t believe I get to say out loud, six years of Share The Struggle and 313 consecutive weeks with you. I walk through the real vendor life math at fairs and festivals: smart setup moves to beat the heat, the cost of fuel, the hours on your feet, and the gut punch of an eight-hour day that barely clears seventy bucks. But I also share the upside, the friendships you build on the road, the hospitality that restores you, and the moments with family that remind you why you chose the entrepreneur grind in the first place. And when Saturday turns into a surge of traffic, red-white-and-blue pride, and a sales day that crushes the goal, you feel that momentum click into place. Then everything changes on the drive home. A borrowed utility trailer loaded with merchandise drops a wheel in my driveway because the axle snaps in half, and suddenly I’m balancing relief, gratitude, guilt, and a ticking clock with more events ahead. I break down what happens next, why this could have been so much worse on the interstate, and how I’m trying to find a replacement axle that may not even exist anymore without going fully custom. If you like honest entrepreneurship stories, small business lessons, and the mindset it takes to keep moving when the plan blows up, hit play. Subscribe, share this with a builder in your life, and leave a review that tells me what part of the road life you want to hear more about. If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

    Road-Life Reality For A Small Business Vendor
  3. Jul 1

    Freedom & Work America 250

    Only 53% of voters say they’re proud of the country, and that number lands different when you’re staring down America’s 250th birthday. I open by reading the Declaration of Independence, then I get blunt about what it means to be free, to be grateful, and to choose growth when life is heavy. This is a July 4th mindset reset with teeth, not a Hallmark speech. We talk through the pride gap and why it feels like the country is splitting into different realities. I break down capitalism vs communism in simple terms, why definitions matter, and why “opportunity” is not just a word, it’s the engine behind the American dream. I also pull in what I’m seeing around the World Cup and at the border: people from other countries recognize the value of America fast, even when we act numb to it. Then I bring it home with real life: small-town Maine, banners honoring local military, fairgrounds lined with flags, and the kind of blue-collar patriotism you can feel in your chest. I share what it’s like building Loud Proud American from scratch, and the full-circle moment of vending at New Hampshire Motor Speedway and spotting strangers already wearing my gear. If you’ve been chasing a dream, this one is for you. Subscribe, share this with a friend, and leave a review with one thing you’re grateful for this Independence Day. If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

  4. Jun 24

    What If The Voice You Miss Still Guides You

    Father’s Day didn’t just make us miss our dad. It exposed a fear we’d been carrying quietly for two years: what if he wouldn’t be proud of who we’ve become under pressure? We talk honestly about the weight of trying to do it all at once running a small business and building a brand, being a husband, learning fatherhood, and taking on the responsibilities our dad used to handle without complaint. Grief doesn’t always look like tears. Sometimes it looks like doubt, anxiety, and that looping question you can’t shut off: “Is he still proud of me?” Living on family land surrounded by reminders of him made it harder to escape the noise in our head. Then we share the moment everything shifted. We asked for help because we couldn’t keep going without answers, and a medium reading with Melissa from Roots of the Soul gave us something we didn’t expect: specific validation, real comfort, and a message that cut through the fear. We talk about faith, baptism, trusting God’s plan, and the practical guidance we took from that conversation: stop carrying everything alone, celebrate small victories, and remember what matters most. If you’re dealing with bereavement, depression, financial stress, or the loneliness of becoming the parent you wish you still had, this one is for you. Subscribe, share it with a friend who needs hope, and leave a review with the question you’d ask someone you miss. If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

    What If The Voice You Miss Still Guides You
  5. Jun 17

    What Are You Willing To Suffer For?

    Four hours from home, a brand-new fair, and a plan that looked simple on paper. Then reality hit: 90-degree heat, a solo tent setup, black flies so thick they sounded like rain, and four nights trying to sleep in the back of a Yukon because the camper wasn’t an option. We’re telling the whole road story from Springfield, Maine, from the small-town moments that restore your faith in people to the kind of setbacks that make you question why you even signed up. Along the way, we break down how we choose vendor events and fairs using a “checkbox” system, and why there’s an even bigger internal checklist that matters more than sales. When you’re building a small business, chasing an American dream, and trying to provide for your family, discomfort becomes data. The sacrifice, the commitment, the decision to stay open when it’s slow, and the ability to adapt when the weather turns are what prove you’re serious. We also talk about customer service, staying grounded, and why being part of something early, whether it’s a growing fair or a growing brand, creates its own kind of pride. The weekend starts rough, gets wetter, and nearly turns into a morale breaker. Then the comeback shows up: Saturday and Sunday flip the whole result, beating last year’s numbers, and reminding us why resilience and faith belong in the same sentence. We close with the late-night pack-up, the dangerous exhaustion on the drive home, making it back for my wife’s birthday, and a look ahead to the Maine State Moose Lottery event at the Acton Fairgrounds. If the story hits home, subscribe, share it with a friend who’s in grind mode, and leave a review so more people find Share the Struggle Podcast. If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

    What Are You Willing To Suffer For?
  6. Jun 10

    Rejection, Risk, And The Road To Growth

    Rejection emails are one thing. Rejection that makes you question your identity, your message, and your future is something else. We’re coming off a week that started with baptism and ended with two moments of real relief, and we’re telling the full story, messy parts included. We talk through the “season of new” around Loud Proud American: taking bigger swings for America 250, applying to major concerts and country festivals, and pulling back from familiar local events even when they used to be reliable. Then the doors keep closing. We unpack why big events often say no to small vendors, how exclusivity deals protect official merchandise, and why a patriotic, American-made apparel brand can still get treated like a risk. If you’ve ever tried to grow a business and felt like the gatekeepers never even saw you, you’ll recognize this struggle. From there, we share a weekend recap at a new off-road venue, the long drives, the slow sales, and the disappointment of learning the busiest event on the property might be off-limits. But the road trip also delivers something unexpected: a bald eagle moment that hits deep, ties back to losing Dad, and turns into a long, honest prayer about grief, purpose, and trust. Finally, we get real about the financial pressure behind the scenes and why one approval email felt like a lifeline. Then another email lands: acceptance to the Erie County Fair in Hamburg, New York, a million-attendee opportunity that could change the year. We leave you with the lesson we’re learning the hard way: growth is not just on the other side of discomfort, it’s on the other side of obedience. If this story helps you, subscribe, share it with someone in the struggle, and leave a review. What door have you been praying would finally open? If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

    Rejection, Risk, And The Road To Growth
  7. Jun 3

    We Stop Waiting And Step Into The Water

    We waited a long time for baptism day, and when it finally arrived, it didn’t feel like a single moment. It felt like a whole season coming to a head: grief, healing, late-night doubts, and the decision to stop “faking fine” and start living our faith out loud. This recap is personal, funny in the way real life is funny, and honest about how heavy a joyful day can still feel.  We talk through the people who showed up for us and the kind of church community that’s built on effort, not convenience. Some friends drove an hour. Others rode the city bus, got dropped at the mall, and walked the rest of the way just to be there. We also share how the livestream let family and friends watch from afar, and why that mattered more than we expected.  Then we go behind the scenes on the testimony video: the pressure of telling a big story in a small window, the “interrogation” feeling of being interviewed, and the moment we realized we needed to re-record so the truth felt right in our bodies. We connect it back to the bigger faith journey, including losing Ali’s mom to addiction and suicide, leaning into God when strength was gone, and learning there is no Christian checklist you have to complete before you take a step.  If this story hits home, listen, share it with someone who needs hope, and leave a review so more people can find Share the Struggle Podcast. What’s one step you’ve been waiting to take? If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

    We Stop Waiting And Step Into The Water
  8. May 27

    What If Fear Is The Real Risk

    We almost talked ourselves out of a new Memorial Weekend event because it wasn’t the “guaranteed” move. The warnings, the what-ifs, the fear of the unfamiliar, all of it started steering the wheel. Then we showed up, set up shop, and realized how wrong we were. What we found was a family environment, promoters who actually value vendors, and the kind of customer energy that reminds you why you started in the first place. We break down the real entrepreneurship lesson hiding inside a weekend recap: comfort zones can look like responsibility, but they can quietly keep your business stuck. From reworking our vendor setup and display, to competing on quality in a crowded apparel row, to hearing encouragement from people who’ve been in the game for decades, we walk through the mindset shift that happens when you stop letting fear make decisions. If you care about small business growth, taking chances, and building confidence through action, you’ll hear plenty to steal for your own life. Then the family side hits hard. We expected loud noises and stress with a toddler. Instead, our daughter became a mud truck and monster truck superfan and we got a full-circle moment that feels tied to Keith’s dad and the memories that built him. We also share a big personal step coming up soon, because growth isn’t just business, it’s faith and follow-through too. If you’ve been hesitating on the thing you keep calling “not the right time,” hit play, then subscribe, share this with a friend who’s stuck, and leave a review so more people can find the show. What’s one unfamiliar move you need to make next? If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/ Find all you need to know about the show https://www.sharethestrugglepodcast.com/ Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859 Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/ Loud Proud American Facebook: https://www.facebook.com/Loudproudamerican Loud Proud American Instagram: https://www.instagram.com/loud_proud_american/ Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_american Loud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw Thank you for Supporting My American Dream!

    What If Fear Is The Real Risk
5
out of 5
16 Ratings

About

If you find strength in the struggle then this podcast is for you! Everyone struggles the difference is some of us go through it and some of us grow through it, the choice is yours. Share The Struggle Podcast is a raw real-time response to life from a Patriotic S.O.B with an entrepreneurial mindset and a leadership obsession. In this podcast, Keith Liberty shares a collection of life lessons that led him to bet on himself, wins losses, and funny F-ups in between. Leaving a career to chase his American dream, follow along as he builds a brand. His transparent and explicit approach to life and storytelling will keep you entertained. Often joined by his wife and best friend Allison or an occasional guest STS is a weekly show with diverse topics that always end with a positive message. Keith strives to build strength by sharing his struggles and encouraging you to grow through your struggle.