Success Is In The Mind - With Oliver Bruce

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 Success Is in the Mind – Hosted by Oliver Bruce now in its 6th season, we speak to founders and entrepreneurs from the businesses you’ve always wanted to know more about. We delve into the formative years of their business journeys—what made them and what broke them? With an inside track on startup and scale-up life, we answer the questions we wish we had known the answers to when starting out!   Winners of Campaign Publishing's 'Best Business Podcast' and available on Virgin Atlantic's in-flight entertainment globally, we pride ourselves on bringing real, unfiltered value to our listeners. We truly couldn't do this without you! To find out more visit successisinthemind.com  

  1. MAY 22

    Louise Hill, Founder GoHenry - Success Is In The Mind

    Louise Hill is the co-founder and Chief Operating Officer of GoHenry, a groundbreaking financial education app and prepaid debit card designed to empower kids and teens with essential money skills. Launched in 2012 after Louise spotted a gap in children’s understanding of digital spending, GoHenry now supports over 2 million users across the UK, US, and Europe. With a background in e-commerce and operations at major retailers like John Lewis and Debenhams, Louise brought a wealth of experience to the fintech space. Under her leadership, GoHenry has pioneered youth financial literacy, raised millions through record-breaking crowdfunding, and recently merged with U.S. fintech Acorns to expand its global footprint. Louise is a vocal advocate for practical, early-stage financial education and continues to shape the conversation around money management for the next generation.

    1h 6m
  2. Lucas London, Co-founder Lick - Success Is In The Mind

    APR 24

    Lucas London, Co-founder Lick - Success Is In The Mind

    In this episode, we sit down with Lucas London, the dynamic founder and CEO of Lick, the brand that’s shaking up the outdated world of home decor and paint. From launching during a pandemic to building a purpose-driven business that champions sustainability and customer empowerment, Lucas shares the bold vision behind Lick’s rise—and what it takes to disrupt a centuries-old industry. We dive into his entrepreneurial journey, the challenges of scaling a DTC brand in a traditional market, and how Lick is using community, content, and color to inspire a new generation of decorators. Whether you’re a startup founder, a design lover, or just curious about the business of brand-building, this episode is packed with insights, lessons, and a splash of creativity. 🎧 Tune in to hear: How Lucas turned frustration into innovation Why sustainability isn’t just a buzzword at Lick The power of branding in transforming a boring category What’s next for one of the UK’s fastest-growing home brands

    51 min

  3. APR 2

    Tugce Bulut, Co-founder EloquentAI - Success Is In The Mind

    Tugce Bulut is a distinguished entrepreneur and data expert, renowned for her contributions to the fields of artificial intelligence and consumer intelligence. She is the co-founder and CEO of Eloquent AI, a company dedicated to advancing AI technologies to revolutionise human-computer interactions. ​ Prior to her role at Eloquent AI, Bulut founded Streetbees in 2015, serving as its CEO. Streetbees is a global intelligence platform that analyzes real-life moments from users worldwide to provide deep insights into human behavior, surpassing traditional survey methodologies.  Bulut's academic background includes a Master's degree from the University of Cambridge, where she specialised in poverty alleviation and global living standards. Before venturing into entrepreneurship, she spent six years as a strategy consultant, advising technology and consumer companies on accelerating growth in international markets. ​ Under her leadership, Streetbees expanded its user base to over 3.5 million individuals across 189 countries, enabling brands to access rich, real-time consumer insights. The platform's innovative approach attracted significant investment, including a £30 million Series B round led by Lakestar in October 2020.

    56 min

  4. MAR 19

    Sokratis Papafloratos, Founder of Numan.com - Success Is In The Mind

    In this episode, we sit down with Sokratis Papafloratos, a seasoned entrepreneur and angel investor renowned for his significant contributions to the tech and digital health sectors.  Sokratis's journey began with an academic foundation in electronic engineering from the University of York, followed by a master's in information processing from King's College London. He commenced his career at Vodafone Group, focusing on strategy and business integration.  His entrepreneurial ventures include: TrustedPlaces: Co-founded in 2006, this local reviews platform achieved profitability and was later acquired by Yell Group, where Sokratis served as Head of Social Products, steering post-acquisition strategy and product innovation.  Togethera: Launched in 2013, Togethera was a private sharing app for families, reflecting Sokratis's commitment to creating platforms that foster personal connections.  In 2018, Sokratis founded Numan, a digital health clinic for men, aiming to provide accessible medical treatments and knowledge. Under his leadership, Numan has empowered over 400,000 individuals to take control of their well-being, offering services that address various aspects of men's health.  Beyond his ventures, Sokratis is an active angel investor, backing innovative companies like Calm, the world's first mental health unicorn. His career is marked by a commitment to innovation, a focus on destigmatising health issues, and a vision to use technology for social good.  Join us as we delve into Sokratis's experiences, exploring his entrepreneurial journey, the challenges he's overcome, and his insights into the evolving landscape of digital health and technology.

    1h 7m
  5. James Griffith, Co-Founder of Mous - Success Is In The Mind

    MAR 12

    James Griffith, Co-Founder of Mous - Success Is In The Mind

    James Griffith, CEO and co-founder of Mous—a tech accessories brand renowned for its innovative approach to product design. Founded in 2014, Mous emerged from a desire to revolutionise the tech accessories market by offering products that seamlessly blend functionality, performance, and style. Under James's leadership, the company has grown exponentially, captivating a global audience with its commitment to quality and innovation.​ James's entrepreneurial spirit and dedication to excellence have been instrumental in Mous's success. His vision has led to the development of products that not only protect but also enhance the user experience, setting new standards in the industry. Beyond his professional achievements, James is an avid watersports enthusiast, often sharing his passion for kitesurfing and other aquatic adventures. ​ In this conversation, we explore James's path from the inception of Mous to its current status as a leader in tech accessories. We discuss the challenges faced, the innovations introduced, and the lessons learned along the way.

    1h 7m

  6. MAR 5

    George Taylor, Founder of Frive - Success Is In The Mind

    ​George Taylor is the visionary founder and CEO of Frive, formerly known as Lions Prep, the UK's leading chef-cooked meal plan service. Established in December 2016, Frive has delivered over seven million meals, evolving from a brand initially catering to gym-goers and fitness enthusiasts to one that appeals to a broader audience seeking convenient, nutritious meal options. ​ Under George's leadership, Frive underwent a significant rebranding in 2024, collaborating with creative agency Among Equals to transform its identity. The rebrand aimed to position Frive as a mainstream ready-to-eat meal brand, moving beyond its original fitness-focused image. The new name, an abbreviation of 'food to thrive,' reflects the company's commitment to providing meals that promote well-being and convenience. ​ Frive's subscription-based service offers flexible meal plans, ranging from three to six days per week, with prices starting at £35. The microwaveable meals are crafted from real, whole foods, free from ultra-processed ingredients and artificial additives, aligning with George's mission to inspire busy individuals to eat well and live better. ​ George's innovative approach and dedication have positioned Frive as a leader in the UK's meal delivery industry, continually adapting to meet the evolving needs of health-conscious consumers.

    1h 13m
  7. Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.

    04/26/2023

    Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.

    Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship? From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy" ​With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023? Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com Produced by PinPoint Media. www.pinpoint-media.global

    1h 1m
  8. Marietta Hickman, Founder of Cheeky Nibble. Autism, process and the ultimate crunch!

    04/19/2023

    Marietta Hickman, Founder of Cheeky Nibble. Autism, process and the ultimate crunch!

    Marietta Hickman recently founded Cheeky Nibbl​e whilsy working out of a disused RAF hanger​. UK Young Innovator of the year winner, Marietta​ produc​es​ her delicious​ handmade cereal with little more than an idea, a big bowl and spoonfuls of passion! ​Marietta admits "this is ​the first time in my life I have not been bored​!​" So, how difficult is it as a solo, female entrepreneur with autism and a passion ​for ​baking to bring a product to market​?​ With Cheeky Nibble's striking packaging and the generous portions that come in a box, the flavour development through to the illustration and branding was all the brainchild of Marietta's. Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com Produced by PinPoint Media. www.pinpoint-media.global

    59 min
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About

 Success Is in the Mind – Hosted by Oliver Bruce now in its 6th season, we speak to founders and entrepreneurs from the businesses you’ve always wanted to know more about. We delve into the formative years of their business journeys—what made them and what broke them? With an inside track on startup and scale-up life, we answer the questions we wish we had known the answers to when starting out!   Winners of Campaign Publishing's 'Best Business Podcast' and available on Virgin Atlantic's in-flight entertainment globally, we pride ourselves on bringing real, unfiltered value to our listeners. We truly couldn't do this without you! To find out more visit successisinthemind.com  

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