An inside look into what it means to be a revenue-driving, campaign-transforming, difference-making B2B maker today.
The Wrap-up: Being a B2B Difference Maker
Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them.
Think you know what it takes to be a Difference Maker? Find out in this episode.
Missi’s Walk-up Song: 9-5 by Dolly Parton Jennifer’s Walk-up Song: Happy by Pharell Williams Beth’s Walk-up Song: Good As Hell by Lizzo Genefa’s Walk-up Song: Personal Jesus by Depeche Mode Lauren’s Walk-up Song: The General Specific by Band of Horses
The Technology Consolidator: Lauren Wagner of Okta
Strategy should drive technology, not the other way around.
Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends.
In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when deciding which programs and platforms to use.
What does Lauren think it takes to be a B2B Difference Maker? Tune in to find out.
Lauren’s Walk-up Song: The General Specific by Band of Horses
The Inspiration Seeker: Genefa Murphy of Five9
What experiences can you bring to inform your current role?
Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how she operates in her current role.
In this episode Genefa shares the value of understanding different perspectives and surrounding yourself with those who can educate you.
What does Genefa think it takes to be a B2B Difference Maker? Tune in to find out.
Genefa’s Walk-up Song: Personal Jesus by Depeche Mode
The Empathetic Teammate: Beth Magee of Forsta
As a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening.
Beth Magee, Global Head of Marketing at Forsta, joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what they need to make informed decisions and how to approach the challenging marketing-sales relationship.
What does Beth think it takes to be a B2B Difference Maker? Tune in to find out.
Beth’s Walk-up Song: Good As Hell by Lizzo
The Curious Learner: Jennifer McAdams of Progress
Having extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others.
In this episode, Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress Software, joins Jeannine Crispino to discuss the importance of continued learning. In any challenging situation, she has found that asking deeper questions and reaching out to others for answers has helped solve the problem.
What does Jennifer think it takes to be a B2B Difference Maker? Tune in to find out.
Jennifer’s Walk-up Song: Happy by Pharell Williams
The Inter-Department Collaborator: Missi Carmen of SYKES
Is collaborating between departments impossible? Not if you step back and stay focused on the mission.
In this episode, Missi Carmen, Director of Global Marketing and Digital Strategy at SYKES, offers her take on getting departments to work better together. It all starts with “living the brand” and learning to listen to others. In this conversation, you’ll hear Missi share how the pride of ownership and celebrating success play a critical role in successful collaboration.
What does Missi think it takes to be a B2B Difference Maker? Tune in to find out.
Missi’s Walk-up Song: 9-5 by Dolly Parton