Everybody hates your brand

Rob Voase, Jen Clinehens
  • 5.0 (2)
  • Marketing
  • Updated Monthly

A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Loyalty to Customer experience to Brand (with occasional swearing. Sorry Mum).

  1. 3d ago

    Episode 68 - Talking Agency Growth, AI and Loyalty with Special Guest Jo Penn

    In today's episode, we talk to Jo Penn. Jo is VP of Client Growth and Partnerships at Bond Brand Loyalty and formerly was Managing Director at CRM agency Armadillo before they were bought out by Bond earlier this year. We talk about the value of being part of a network versus independence, the challenges facing their clients, how they are integrating AI into their processes and a discussion on how the world of agencies has changed and what stubbornly remains the same. External resources: Armadillo CRM - A Bond Company website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell - CLICK HEREMusic: Sick Man's Blues by Peter Crosby - CLICK HERE

  2. Aug 12

    Episode 67 - Talking about the value of Sponsorship with Special Guest Rory Natkiel

    In this new episode, we explore a part of the marketing mix that we have hitherto yet to cover – Sponsorship.   We are joined by Rory Natkiel. Rory has spent nearly 15 years in senior strategy roles at agencies including Iris and Sid Lee Sport, working with brands including adidas, Lidl and Tommy Hilfiger.    He co-founded the Sponsorship Effectiveness Forum and authored The Sponsorship Effect, the largest statistical analysis of sponsorship effectiveness to date. He now runs Box Count – an agency that helps brands, rights holders and agencies make more confident sponsorship decisions (and defend them to the people who hold the budget).  We talk about the role of Sponsorship in the marketing mix, how to apply modern marketing effectiveness thinking to it and his favourite sponsorship activity, amongst other things. NB this was recorded before the World Cup hence limited discussion of that event.  External resources: Box Count website - CLICK HERERory's LinkedIn profile - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell - CLICK HEREMusic: Sick Man's Blues by Peter Crosby - CLICK HERE

  3. Apr 20

    Episode 66 - Talking Loyalty and the Psychology that drives it with Special Guest Mark Sage

    In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He’s got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this podcast. External resources: Mark's Medium Writing - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

  4. Apr 7

    Episode 65 - Talking the role of CRM, AI and formal marketing training with Special Guest Gianfranco Cuzziol

    In the episode, we talk to Gianfranco Cuzziol. Gianfranco is a CRM and Personalisation Advisor, Speaker,  Author, Consultant and Educator.    He’s worked both client and agency side, leading global CRM for brands like Aesop. We talk about CRM dos and don'ts, the role of AI and his recently launched CRMBA – a Mini MBA designed for CRM and Loyalty practitioners. As an added extra, if you use the code "RobV20" you’ll get 20% off when you sign up for it. External resources: CRMBA Website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

  5. Feb 10

    Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves

    In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung. We talk about how an agency like his is, if you’ll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change. External resources: Flourish website - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison. CLICK HERE

    Episode 64 - Talking agency independence and martech problem solving with Special Guest Ian Reeves

  6. 11/25/2025

    Episode 63 - Talking the power of AI and Humanity in building Customer Experiences with Antti Kangaslahti

    In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education. We chat about the role of expectations in customer experience, why signature human experiences still matter in an industry increasingly obsessed with AI, and his philosophy of "maalaisjärki” - practical, no nonsense and no hype countryside intelligence from Finland 🇫🇮  External resources: Finntastico website - CLICK HEREFinntastico LinkedIn profile - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sick Man's Blues by Eric Crosby. CLICK HERE

  7. 11/11/2025

    Episode 62 - Talking Agentic AI with Special Guest Simon Spyer

    In this episode, we talk to Simon Spyer. Simon is an entrepreneur and data-driven marketer with experience at some of the best agencies in the UK. 5 months ago, he struck out on his own and started the company Data Agents. Their focus is on helping businesses to determine when and how to use agentic AI to unlock the most value possible.  We cover what the right circumstances are for agentic AI to add value, how brands can ensure AI agents are controlled and some examples of brands using them well.  External resources: Data Agents website - CLICK HERE10 Agentic Use Cases That Actually Deliver - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sick Man's Blues by Eric Crosby. CLICK HERE

  8. 09/16/2025

    Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow

    In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK.   Rob is an expert in the somewhat labyrinthine and opaque world of martech and we talked about that world, its current obsession with integrating AI and where he thinks the future is going.   External resources: Armadillo's website - CLICK HEREChoice Hacking YouTube Channel - CLICK HEREAudio-Visual assets: Imagery: Photo by Matthew Brodeur on UnsplashYouTube thumbnail imagery: Photo by ThisisEngineering on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison CLICK HERE

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Ratings & Reviews

5
out of 5
2 Ratings

About

A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Loyalty to Customer experience to Brand (with occasional swearing. Sorry Mum).

Information

  • Creator
    Rob Voase, Jen Clinehens
  • Years Active
    2020 - 2026
  • Episodes
    68
  • Rating
    Explicit
  • Copyright
    © Everybody hates your brand from Voanehens Productions 2020
  • Show Website
    Everybody hates your brand