The 20% Podcast with Tyler Meckes

Tyler Meckes
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The 20% Podcast will bring tips and tricks from seasoned industry professionals to listeners, and share simple, easy to use principles that can spark a new interest, or teach you new principles they can implement in their jobs today! I want to bring you a new perspective and shed light on how others succeed, and help you whether you just starting your career, or give additional advice to other seasoned pros that do the same thing. We will bring you The 20% of information that gives you 80% of the information you need for the topic at hand!

  1. 1d ago

    305: Mastering Partnerships: Creating Lasting Partnerships Through Engagement and Strategy with Jason Yarborough (Co-Founder, Arcadia)

    This episode originally aired in September of 2024, however it was jam-packed with so many valuable insights I wanted to share it again. In this throwback rewind we're thrilled to welcome Jason Yarborough, a seasoned professional with a diverse background that includes roles such as: Director of Operations Assistant Store Manager at Starbucks Sales Representative/Account Executive Director of Marketing/Strategy VP of Partnerships T-Ball Coach  He currently guides partner programs to scalability through GTM training, program development, and coaching. He co-hosts the "Friends with Benefits" podcast with his wife, Sam. In this week’s episode, we discussed: His journey from being a generalist to becoming a strategic partner in the business world. How he bridges the gap between agencies and leadership challenges. His diverse career experience, from operations at Starbucks to marketing and partnerships at companies like Garden of Life, Social Fresh, Terminus, and Arcadia. The importance of building long-term relationships and creating engagement through thoughtful experiences. Jason also emphasized the importance of partner experience, long-term relationship building, and creating engagement through thoughtful moments. He highlighted the "Disney Experience" approach, where partners feel seen, heard, and known, and discussed the need to move beyond transactional relationships by offering advanced training and focusing on where to invest time effectively.  Please enjoy this week’s episode with Jason Yarborough!  I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!

    43 min

  2. Jun 15

    304: The Mental Health Awareness Month Episode (Top 10 Mental Health Clips)

    May was Mental Health Awareness Month, and I am playing this throwback episode to spread awareness by sharing the Top 10 Mental Health tip clips from The 20% Podcast in this week’s episode.  This is 10 tips ranging from Mental Health, to ADHD, to mindset during tough times, and everything in between. ________________________________ This week’s episode features: Travis Tyler: “How Therapy Changed Travis’ Life” (Episode 128) https://podcasts.apple.com/us/podcast/128-removing-the-fear-of-embarrassment-with-travis/id1528398541?i=1000597251265  Anthony Natoli: “Getting To The Other Side Of Tough Times” (Episode 115) https://podcasts.apple.com/us/podcast/115-admitting-when-you-need-help-and-getting-to-the/id1528398541?i=1000584475420  Anna Morgan: ADHD SuperPower (Episode 101) https://podcasts.apple.com/us/podcast/101-using-adhd-as-your-professional-superpower-with/id1528398541?i=1000571072696  Ian Koniak: Getting Stronger Through Pain (Episode 108) https://podcasts.apple.com/us/podcast/108-getting-stronger-in-moments-of-pain-with-ian-koniak/id1528398541?i=1000579176703  Joe Espinosa: Mindset 101 Course (Episode 173) https://podcasts.apple.com/us/podcast/173-matching-your-job-with-your-skills-and-lifestyle/id1528398541?i=1000638177013  Rachel Druckenmiller: Normalizing Frustration (Episode 33) https://podcasts.apple.com/us/podcast/33-rachel-druckenmiller-founder-ceo-of-unmuted-being/id1528398541?i=1000516385172  Darren McKee: Having a “Working-Parent Coach” (Episode 66)  https://podcasts.apple.com/us/podcast/66-darren-mckee-mastering-your-first-120-days-of/id1528398541?i=1000542691843  Bryan Sagray - Taking in tough times (Episode 135) https://podcasts.apple.com/us/podcast/135-stopping-to-take-in-the-moment-with-bryan-sagray/id1528398541?i=1000604944739    Chris Bogue - Overcoming Tough Times (Episode 132)  https://podcasts.apple.com/us/podcast/132-sales-lessons-from-improv-comedy-and-overcoming/id1528398541?i=1000601811110  Jon Macaskill: Taking Ourselves Less Seriously (Episode 69)  https://podcasts.apple.com/us/podcast/69-jon-macaskill-the-benefits-of-mindfulness/id1528398541?i=1000544790627  Enjoy this week’s episode! ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    21 min

  3. Jun 8

    303: Practical Partnership - Advice For Building Partnerships at PIpedream with Will Taylor

    This is a throwback episode from when I was just entering week 3 at Pipedream, while we are full steam ahead building the roadmap for our Partnership. I’ve always preached the importance of seeking advice from those who’ve done it before, so this week I brought in my friend and Partnership’s Expert, Will Taylor to the show. Prior to hitting record, I walked Will through the Partner Canva Map we’ve created to give him context into what we are building. Directly after sharing the information, we hit record, and he shared actionable recommendations. In this week’s episode, we discussed: Pitfalls to Avoid Building Partnerships Partner Onboarding Partner Qualification Questions Aligning Partnerships With Existing Revenue Partner Website Content Much More Please enjoy this week’s episode with Will Taylor. ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    36 min

  4. Jun 1

    302: Lessons From The Top 5 Episodes of The 20% Podcast (Featuring Ian Koniak, Nick Cegelski, Jen Allen-Knuth, Anthony Natoli, and Erik McKee)

    In this week’s throwback episode that originally aired as Episode 222, I am breaking down my Top Lessons from the Top 5 All-Time Episodes of The 20% Podcast. In this week’s episode, I took the top lesson from each guest, and will be sharing it on today’s episode.  Here are the Top 5 Episodes by Listens for The 20% Podcast: 5. Nick Cegelski: Get To The Truth 4. Erik McKee: Building SaaSBros In Public 3. Jen Allen-Knuth: Creating The Evangelist Role 2. Ian Koniak: Focus on Outputs, Not Outcomes 1. Anthony Natoli - How SaaS Saved His Life The Top Lessons Include: Discipline  Building in public Giving more than you receive Doing more than your job title Focusing on your outputs Controlling what you can control These are some of the hardest working people that I know. Many of which have overcome a significant amount of adversity to get to where they are today. These are all incredible humans who are all willing to go above and beyond for their clients, and all 5 guests give more than they receive. Thank you so much for your support If there are any guests you’d like to hear me talk with on The 20% Podcast, send me a message on LinkedIn.  Please enjoy this week’s episode of The 20% Podcast. ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.

    18 min

  5. May 25

    301: The Benefits of Mindfulness and Meditation, Being Mindful In Everyday Life, Giving It Your Best, Being More Playful and Taking Yourself Less Seriously with Retired Navy SEAL, Jon Macaskill

    This week’s Memorial Day guest is a Retired Navy Seal turned Mindfulness Coach.Jon Macaskill spend 24 years as an enlisted sailor and a commissioned US Navy SEAL Officer prior to moving his family to a ranch in Colorado Springs where he now teaches mindfulness, grit, and resiliency through Keynote Speeches, workshops, online platforms, and also as the Co-Host of The Men Talking Mindfulness Podcast.  Jon loves clearing a path for others so they can live their best, most fulfilled lives. Boy was this a good one. In this episode, we discussed: Being More Playful and Taking Yourself Less Seriously All Things Meditation/Mindfulness, including The Benefits of Meditation How to Live a Mindful Life Also You Can Incorporate These Into Your Daily Life We also discussed: Reducing Negative Self Talk Always Giving It Your Best Jon’s Experience With Psilocybin Therapy (Also Known As Magic Mushrooms) Please enjoy this week’s episode with Jon Macaskill  ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    50 min

  6. May 18

    300: Beating Cancer, What Presence Really Means, and the "You Got This" Mentality with Adam Posner

    Welcome to Episode 300 of The 20% Podcast. This show as been released for 300 straight weeks, and I couldn’t be more thankful to the listeners and guests who have made this show what it is today. This week's guest is a three-time visitor to the show, and one of the most consistent voices in the recruiting, talent, and podcasting world. He is the Founder and President of NHP Talent Group, where he recruits across marketing, media, and tech, and the creator and host of The Podcast, which just crossed 500 episodes. This week’s guest is my friend, Adam Posner. Adam first appeared on Episode 24 back in February of 2021, returned for Episode 114, and is back today for Episode 300 for this milestone conversation. Since we last spoke, Adam faced one of the hardest chapters of his life, a Stage 3A Hodgkin's lymphoma diagnosis, seven months of chemotherapy, and a full remission on the other side. He came out of it a better husband, father, friend, and operator. Today we talked about all of it. In this episode, we discussed: Adam's cancer journey and how it started with a routine checkup What it's actually like to hear "you have cancer" You don't know how strong you are until you need to be The real lessons cancer taught him about being present Actionable advice on being present every day The "You Got This" mentality and where it came from Making yourself invaluable in the age of AI How self-awareness as the foundation for everything Much More Please enjoy this milestone conversation with Adam Posner. I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!

    51 min

  7. May 11

    299: Trusting Your Gut and Taking A Bet On Yourself with Leslie Venetz

    This week’s throwback episode guest studied Sociology, Cultural Relations and Global Politics at University of Montana before taking the jump into B2B Sales and Marketing where she has spent most of her career. She has been a Sales Director, Head of Sales, Employee #1 to CRO all leading up to the work she does now as the Founder of Sales-Led GTM Agency. At Sales-Led GTM Agency, she focuses on building the outbound sales strategy, processes & skill sets your sales-led organization needs to thrive, and provides B2B Sales Training & GTM Consulting for B2B SaaS & Service orgs between 15 - 50 M in annual revenue. Last time we spoke, she just left corporate, but since then has been building in public, and now we are 2 years in and will be talking about her journey today! Please join me in welcoming Leslie Venetz to The 20% Podcast. In this week’s episode, we discussed: Trusting Your Gut  Why Become An Entrepreneur A New Wave of Entrepreneurs Get Clear On Work Getting Specific With Your Asks Much More Please enjoy this week’s episode with Leslie Venetz I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!

    44 min

  8. May 4

    298: Driving More Brand Attention Through Authentic Influencer Marketing with Morgan J. Ingram (Founder, AMP)

    This week’s throwback guest has been an inspiration for me, and so many others in the sales, business, and world in general. He was on episode 60 of the 20% Podcast dating back to October of 2021, when he was the Director of Sales Execution at JB Sales. In that conversation, we discussed his early years, the inner game, finding your inner self amongst many others.  Although those things haven’t changed, but he has had many professional changes since then which we will talk about today. Now, he is the Founder of AMP, where they are your strategic partner in revolutionizing B2B GTM Production. They craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele. This week’s guest on The 20% Podcast is Morgan J. Ingram. In this episode, we discussed:- Why He Went All In On AMP Where To Get Benefit From Influencer MarketingDoing Influencer Marketing AuthenticallyPlanning Your Marketing StrategicallyTrusting Yourself MoreWhich Passion Should I Focus On?Much more!Please enjoy this week’s episode with Morgan J. Ingram _____________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    31 min
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The 20% Podcast will bring tips and tricks from seasoned industry professionals to listeners, and share simple, easy to use principles that can spark a new interest, or teach you new principles they can implement in their jobs today! I want to bring you a new perspective and shed light on how others succeed, and help you whether you just starting your career, or give additional advice to other seasoned pros that do the same thing. We will bring you The 20% of information that gives you 80% of the information you need for the topic at hand!

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